Marketing Specialist page is loaded## Marketing Specialistremote type:
Hybrid (8 days/month)locations:
USA - Kennesaw, GAtime type:
Full timeposted on:
Posted Todayjob requisition id:
R0054547The Marketing Specialist, Growth Marketing, is responsible for developing, executing, and measuring all lead-generation campaigns to drive qualified leads into the pipeline for the mid- to large-sized (regional sales team) in the U.S. This role is involved in every step of the customer engagement cycle from ideation to implementation and analysis and will work with the local Marketing and Sales teams to build compelling campaigns that drive results.**Essential Duties and Responsibilities:*** Develop a strategy and execute Marketing campaigns in a mix of channels to drive MQLs and in the end revenue* Defines and executes campaign strategy for the segment’s portfolio of products including email, paid advertising, media, sales materials, and promotions and trade shows while maximizing ROI* Identify new email marketing strategies to ensure that the most effective offers, copy, platforms, and creative are incorporated into campaigns and deliver a compelling message.* Works closely with Product Management to establish the segment marketing plan, revenue forecasting, campaign priorities and relevant pricing strategies and tactics. Advocates specific product and segment marketing plans and revenue forecasting channel strategies and tactics* Develops marketing plans informed by a deep understanding of assigned market segments and actively monitors, communicates, and acts upon changes relevant to customer and competition* Work closely with their growth marketing team members to ensure there is alignment across marketing campaigns and messaging* Proactively addresses sales and revenue variances for markets assigned – both short and projected long-term* Proactively identifies and champions new revenue opportunities* Works with Sales and Product Management to develop relationships with key associations, core affiliates and other third partiesQualifications:* **Bachelor’s Degree in Marketing, related field, OR equivalent*** 4+ years of business experience* Competence with marketing to professionals in a B2B environment; specific exposure to tax, accounting or legal a definite asset* Experience with Pardot, Salesforce, Microsoft Office Suite (Word, Excel, PowerPoint, Outlook..)Additional Qualifications:* Demonstrated ability to identify, recommend and position products to optimize revenue potential* Strong interpersonal skills; demonstrated ability to work collaboratively with a wide range of individuals at all levels of the organization* Ability to work independently and in a team environment in a positive and supportive manner* Strong analytical, problem-solving and decision-making skills* Ability to manage multiple projects simultaneously and achieve goals without conflict* Creative, flexible, and inquisitive with strong initiative and self-motivation* Excellent follow-through, attention to detail, and time management skills* Please note – education, employment verification, reference checks and criminal background checks will be administered on suitably qualified candidates## Our Interview Practices*To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.**Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.***Compensation:**$57,400.00 - $98,350.00 USDThis role is eligible for Bonus.*Compensation range listed is based on primary location of the position.
Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.*## **Additional Information**:Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.**Wolters Kluwer reported 2023 annual revenues of €5.6 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 21,400 people worldwide.**Our customers work in industries which impact the lives of millions of people every single day. Our mission is to empower our professional customers with the information, software solutions, and services they need to make critical decisions, achieve successful outcomes, and save time.Our expert solutions combine deep domain knowledge with technology to deliver both content and workflow automation to drive improved outcomes and productivity for our customers.We are committed to helping professionals improve the way they do business and solve complex problems with our range of digital solutions and services, which we continuously evolve to meet their changing needs. Our 188-year legacy and portfolio represent thousands of customers worldwide.For more information about our solutions and organization, visit , follow us on , , and .At Wolters Kluwer, you’ll feel valued for your contributions, and you’ll know that your health, safety, and well-being are important to us. Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous.In 2024 we were awarded Ragan’s Top Places to Work for Employee Wellbeing: Large Organization, in recognition of our commitment to maintaining and enhancing the well-being of our colleagues through our ‘Together we thrive’ well-being program. #J-18808-Ljbffr
Hybrid (8 days/month)locations:
USA - Kennesaw, GAtime type:
Full timeposted on:
Posted Todayjob requisition id:
R0054547The Marketing Specialist, Growth Marketing, is responsible for developing, executing, and measuring all lead-generation campaigns to drive qualified leads into the pipeline for the mid- to large-sized (regional sales team) in the U.S. This role is involved in every step of the customer engagement cycle from ideation to implementation and analysis and will work with the local Marketing and Sales teams to build compelling campaigns that drive results.**Essential Duties and Responsibilities:*** Develop a strategy and execute Marketing campaigns in a mix of channels to drive MQLs and in the end revenue* Defines and executes campaign strategy for the segment’s portfolio of products including email, paid advertising, media, sales materials, and promotions and trade shows while maximizing ROI* Identify new email marketing strategies to ensure that the most effective offers, copy, platforms, and creative are incorporated into campaigns and deliver a compelling message.* Works closely with Product Management to establish the segment marketing plan, revenue forecasting, campaign priorities and relevant pricing strategies and tactics. Advocates specific product and segment marketing plans and revenue forecasting channel strategies and tactics* Develops marketing plans informed by a deep understanding of assigned market segments and actively monitors, communicates, and acts upon changes relevant to customer and competition* Work closely with their growth marketing team members to ensure there is alignment across marketing campaigns and messaging* Proactively addresses sales and revenue variances for markets assigned – both short and projected long-term* Proactively identifies and champions new revenue opportunities* Works with Sales and Product Management to develop relationships with key associations, core affiliates and other third partiesQualifications:* **Bachelor’s Degree in Marketing, related field, OR equivalent*** 4+ years of business experience* Competence with marketing to professionals in a B2B environment; specific exposure to tax, accounting or legal a definite asset* Experience with Pardot, Salesforce, Microsoft Office Suite (Word, Excel, PowerPoint, Outlook..)Additional Qualifications:* Demonstrated ability to identify, recommend and position products to optimize revenue potential* Strong interpersonal skills; demonstrated ability to work collaboratively with a wide range of individuals at all levels of the organization* Ability to work independently and in a team environment in a positive and supportive manner* Strong analytical, problem-solving and decision-making skills* Ability to manage multiple projects simultaneously and achieve goals without conflict* Creative, flexible, and inquisitive with strong initiative and self-motivation* Excellent follow-through, attention to detail, and time management skills* Please note – education, employment verification, reference checks and criminal background checks will be administered on suitably qualified candidates## Our Interview Practices*To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.**Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.***Compensation:**$57,400.00 - $98,350.00 USDThis role is eligible for Bonus.*Compensation range listed is based on primary location of the position.
Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.*## **Additional Information**:Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.**Wolters Kluwer reported 2023 annual revenues of €5.6 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 21,400 people worldwide.**Our customers work in industries which impact the lives of millions of people every single day. Our mission is to empower our professional customers with the information, software solutions, and services they need to make critical decisions, achieve successful outcomes, and save time.Our expert solutions combine deep domain knowledge with technology to deliver both content and workflow automation to drive improved outcomes and productivity for our customers.We are committed to helping professionals improve the way they do business and solve complex problems with our range of digital solutions and services, which we continuously evolve to meet their changing needs. Our 188-year legacy and portfolio represent thousands of customers worldwide.For more information about our solutions and organization, visit , follow us on , , and .At Wolters Kluwer, you’ll feel valued for your contributions, and you’ll know that your health, safety, and well-being are important to us. Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous.In 2024 we were awarded Ragan’s Top Places to Work for Employee Wellbeing: Large Organization, in recognition of our commitment to maintaining and enhancing the well-being of our colleagues through our ‘Together we thrive’ well-being program. #J-18808-Ljbffr