Associate Manager, Omni Digital Shelf
WK Kellogg Co, Battle Creek, Michigan, United States, 49014
Overview
At WK Kellogg Co, we exist to create joy and connection to inspire great days. We are committed to doing good for people and the planet, and we welcome you to join us in this effort. The Associate Manager of Digital Shelf plays a critical role in optimizing product visibility and performance across online retail platforms, driving execution across ratings & reviews, content creation, syndication, and digital shelf reporting to deliver accurate, engaging, and compliant product content efficiently. Through strategic project management and cross-functional collaboration, the role supports new item launches and continuous improvement of digital shelf KPIs.
Position & Location
Hybrid position. The role requires the candidate to live within 61-200 miles of the Battle Creek, Michigan headquarters and be in the office for one consecutive Tuesday/Wednesday each month. Affiliated commuting expenses will be reimbursed. We are looking for someone in the Chicago area, but professionals within 200 miles of Battle Creek are welcome to apply.
Responsibilities Ratings & Reviews: Manage reviews & ratings campaign setup, sampling requests, and internal collaboration on SKU details/target audiences for campaigns. Monitor results and compile recap reports.
Project Management: Track digital shelf projects (image creation, packaging changes, new item setups, refreshes). Support new item setup as items launch online and ensure assets flow across the retailer landscape.
Copy Creation: Generate copy for product detail pages using agency and in-house resources. Gather materials (brand style guides, legal notes) to brief for copy creation. Lead approval and publishing to ensure copy is visible on schedule.
Reporting: Develop digital shelf content scorecards to measure KPIs (share of search, online availability, ratings & reviews, content compliance). Include retailer content scorecards and conduct quarterly competitive analysis and store-walk research.
Syndication Platform Management: Maintain content syndication platforms (Salsify, Syndigo) to speed time to market. Collaborate with agencies, IT and cross-functional teams to maintain DAM/PIM connections for seamless content syndication.
Qualifications Bachelor’s degree in Marketing, Business, or related field
2-4 years’ experience in eCommerce, online merchandising/marketing, or website management
Direct experience with content management/syndication platforms (Salsify, Syndigo) and measurement tools (Profitero)
Familiarity with omni-channel environments and/or eCommerce retail channels
Experience with SEO copywriting and eCommerce content creation
Strong knowledge of Microsoft Office (Excel, PowerPoint)
Energetic, self-starter with initiative and project history
Experience managing syndication and product information in master data systems (SAP, GS1, 1WS) is a plus
Experience in grocery category is preferred
Compensation & Benefits
Salary Range: $81,200.00 - $101,50,00 Salary pay ranges are determined by role and level. Within the range, starting base pay is based on factors including job-related skills, experience, certifications, qualifications, education or training, and local market conditions. Benefits
WK Kellogg Co offers benefits and programs that support Total Health and well-being. Current benefits include: incentive plan bonus eligibility, health/dental/vision insurance, savings and investment plan with company match, paid time off (including paid sick time), 11 paid holidays, life insurance, AD&D and disability coverage, tuition reimbursement, adoption assistance, and an employee recognition program. These offerings are subject to WKKC policies and may change.
About WK Kellogg Co
We bring our best to everyone, every day through trusted foods and brands. Our journey began in 1894 with the creation of Corn Flakes. Our brands include Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, Frosted Mini Wheats, Bear Naked, and more. For more information, visit www.wkkellogg.com.
Equal Opportunity & Accommodation
WK Kellogg Co is an Equal Opportunity Employer that values equity, diversity, and inclusion. If you require a reasonable accommodation during the application or hiring process, please email TalentAssist@wkkellogg.com.
Legal Notice
The ability to work a full shift, arrive on time, work overtime as needed, and comply with scheduling requirements is an essential function of this position. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity or expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For US applicants, where required by state or local law, the employer may collect information from Form I-9 to verify work authorization.
Let’s create gr-r-reat days,
WK Kellogg Co Recruitment
#J-18808-Ljbffr
At WK Kellogg Co, we exist to create joy and connection to inspire great days. We are committed to doing good for people and the planet, and we welcome you to join us in this effort. The Associate Manager of Digital Shelf plays a critical role in optimizing product visibility and performance across online retail platforms, driving execution across ratings & reviews, content creation, syndication, and digital shelf reporting to deliver accurate, engaging, and compliant product content efficiently. Through strategic project management and cross-functional collaboration, the role supports new item launches and continuous improvement of digital shelf KPIs.
Position & Location
Hybrid position. The role requires the candidate to live within 61-200 miles of the Battle Creek, Michigan headquarters and be in the office for one consecutive Tuesday/Wednesday each month. Affiliated commuting expenses will be reimbursed. We are looking for someone in the Chicago area, but professionals within 200 miles of Battle Creek are welcome to apply.
Responsibilities Ratings & Reviews: Manage reviews & ratings campaign setup, sampling requests, and internal collaboration on SKU details/target audiences for campaigns. Monitor results and compile recap reports.
Project Management: Track digital shelf projects (image creation, packaging changes, new item setups, refreshes). Support new item setup as items launch online and ensure assets flow across the retailer landscape.
Copy Creation: Generate copy for product detail pages using agency and in-house resources. Gather materials (brand style guides, legal notes) to brief for copy creation. Lead approval and publishing to ensure copy is visible on schedule.
Reporting: Develop digital shelf content scorecards to measure KPIs (share of search, online availability, ratings & reviews, content compliance). Include retailer content scorecards and conduct quarterly competitive analysis and store-walk research.
Syndication Platform Management: Maintain content syndication platforms (Salsify, Syndigo) to speed time to market. Collaborate with agencies, IT and cross-functional teams to maintain DAM/PIM connections for seamless content syndication.
Qualifications Bachelor’s degree in Marketing, Business, or related field
2-4 years’ experience in eCommerce, online merchandising/marketing, or website management
Direct experience with content management/syndication platforms (Salsify, Syndigo) and measurement tools (Profitero)
Familiarity with omni-channel environments and/or eCommerce retail channels
Experience with SEO copywriting and eCommerce content creation
Strong knowledge of Microsoft Office (Excel, PowerPoint)
Energetic, self-starter with initiative and project history
Experience managing syndication and product information in master data systems (SAP, GS1, 1WS) is a plus
Experience in grocery category is preferred
Compensation & Benefits
Salary Range: $81,200.00 - $101,50,00 Salary pay ranges are determined by role and level. Within the range, starting base pay is based on factors including job-related skills, experience, certifications, qualifications, education or training, and local market conditions. Benefits
WK Kellogg Co offers benefits and programs that support Total Health and well-being. Current benefits include: incentive plan bonus eligibility, health/dental/vision insurance, savings and investment plan with company match, paid time off (including paid sick time), 11 paid holidays, life insurance, AD&D and disability coverage, tuition reimbursement, adoption assistance, and an employee recognition program. These offerings are subject to WKKC policies and may change.
About WK Kellogg Co
We bring our best to everyone, every day through trusted foods and brands. Our journey began in 1894 with the creation of Corn Flakes. Our brands include Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, Frosted Mini Wheats, Bear Naked, and more. For more information, visit www.wkkellogg.com.
Equal Opportunity & Accommodation
WK Kellogg Co is an Equal Opportunity Employer that values equity, diversity, and inclusion. If you require a reasonable accommodation during the application or hiring process, please email TalentAssist@wkkellogg.com.
Legal Notice
The ability to work a full shift, arrive on time, work overtime as needed, and comply with scheduling requirements is an essential function of this position. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity or expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For US applicants, where required by state or local law, the employer may collect information from Form I-9 to verify work authorization.
Let’s create gr-r-reat days,
WK Kellogg Co Recruitment
#J-18808-Ljbffr