General Summary
The Graphic Designer creates visual concepts that communicate ideas, inspire audiences, and reinforce brand identity. They will work across digital and print media to produce engaging designs for websites, advertisements, social media, packaging, and more. This role incorporates a UX focus, ensuring that digital designs—such as graphic support for intranet, web pages, landing pages, and online banking—are visually appealing, intuitive, and user-friendly. The Graphic Designer understands the United branch and verbal identity, value proposition, differentiators as a preferred credit union and flawlessly designs with a local, authentic feel within the markets. This position works closely and collaborates with PR, digital marketing, product marketing and multiple internal stakeholders and external vendors to launch integrated campaigns on-time. Essential Functions
Collaborate with marketing and creative agency of record to develop and/or support design concepts Create visual assets such as logos, illustrations, infographics, and layouts Design promotional materials including brochures, banners, and social media graphics Ensure brand consistency across all visual outputs Revise designs based on feedback and project requirements Prepare final deliverables for print or digital publication Stay updated on design trends and software tools Assume ownership of the digital asset management software Apply basic UX principles to digital projects, focusing on layout, navigation, and accessibility for an improved member experience Education And Experience
Bachelor’s degree in Graphic Design, Fine Arts, or related field 1–2 years of experience in graphic design A strong portfolio showcasing a range of design work Experience in Microsoft Office Suite (PowerPoint, Word and Excel) Proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop) Project management experience a plus Knowledge, Skills And Abilities
Principles of graphic design, typography, color theory, and layout Branding standards and corporate identity guidelines Digital marketing concepts and financial industry compliance basics Knowledge of credit union products, services, and member demographics (preferred) Understanding of accessibility standards for digital and print media Familiarity with print production processes and digital asset management Basic video editing and motion graphics (Adobe Premiere, After Effects) is a plus Experience with web design principles and responsive design (HTML/CSS knowledge helpful) Ability to create graphics optimized for social media, email campaigns, and websites Competence in preparing files for print and digital distribution Understanding of image optimization for web and mobile platforms Required Competencies Problem Solving Dealing with Ambiguity Time Management Demonstrates Courage Drive for Results Interpersonal Savvy Customer Focus Integrity and Trust Self-Development Business Acumen Mental Requirements Attention to Detail: Ability to maintain accuracy and consistency in design work, ensuring compliance with brand standards and regulatory guidelines Creativity and Innovation: Capacity to generate fresh, engaging visual concepts that align with marketing objectives and member needs Analytical Thinking: Ability to interpret data, member demographics, and marketing goals to create effective designs Problem-Solving Skills: Aptitude for resolving design challenges, adapting concepts to multiple platforms, and meeting technical specifications Time Management: Ability to prioritize tasks, manage multiple projects, and meet deadlines in a fast-paced environment Adaptability: Capacity to adjust to changing priorities, feedback, and evolving marketing strategies Judgment and Decision-Making: Ability to make sound design choices that balance creativity with compliance and brand integrity Stress Tolerance: Ability to work under pressure during high-volume campaigns or tight deadlines without compromising quality Collaboration and Interpersonal Skills: Mental flexibility to work effectively with cross-functional teams and accept constructive feedback Tools and Equipment Used All available general office equipment as needed All available computer software and hardware as needed Working Relationships/Contacts
As necessary, personal/written/phone contact with Senior Management Team members As necessary, personal/written/phone contact with Board Members Daily, personal/written/phone contact with other department managers Daily, personal/written/phone contact with Credit Union staff Daily, personal/written/phone contact with vendors and media Physical Demands
Work involves standing and walking for brief periods of time, but most work is done from a seated position. There is potential for eyestrain from prolonged work at the computer. Deadlines, workloads and pressure to achieve goals may cause increased stress levels. Working Conditions
Internal — work is normally performed in climate-controlled office environment, where exposure to conditions of extreme heat/cold, poor ventilation, fumes and gases is very limited. Noise level is moderate and includes sounds of normal office equipment (computers, telephones, etc). No known environmental hazards are encountered in normal performance of duties. Length of day is unpredictable; long hours may be required to accommodate deadlines or special meetings. External — Some travel is required; however, information on environmental conditions is not available. EOE/Vets/Disability
#J-18808-Ljbffr
The Graphic Designer creates visual concepts that communicate ideas, inspire audiences, and reinforce brand identity. They will work across digital and print media to produce engaging designs for websites, advertisements, social media, packaging, and more. This role incorporates a UX focus, ensuring that digital designs—such as graphic support for intranet, web pages, landing pages, and online banking—are visually appealing, intuitive, and user-friendly. The Graphic Designer understands the United branch and verbal identity, value proposition, differentiators as a preferred credit union and flawlessly designs with a local, authentic feel within the markets. This position works closely and collaborates with PR, digital marketing, product marketing and multiple internal stakeholders and external vendors to launch integrated campaigns on-time. Essential Functions
Collaborate with marketing and creative agency of record to develop and/or support design concepts Create visual assets such as logos, illustrations, infographics, and layouts Design promotional materials including brochures, banners, and social media graphics Ensure brand consistency across all visual outputs Revise designs based on feedback and project requirements Prepare final deliverables for print or digital publication Stay updated on design trends and software tools Assume ownership of the digital asset management software Apply basic UX principles to digital projects, focusing on layout, navigation, and accessibility for an improved member experience Education And Experience
Bachelor’s degree in Graphic Design, Fine Arts, or related field 1–2 years of experience in graphic design A strong portfolio showcasing a range of design work Experience in Microsoft Office Suite (PowerPoint, Word and Excel) Proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop) Project management experience a plus Knowledge, Skills And Abilities
Principles of graphic design, typography, color theory, and layout Branding standards and corporate identity guidelines Digital marketing concepts and financial industry compliance basics Knowledge of credit union products, services, and member demographics (preferred) Understanding of accessibility standards for digital and print media Familiarity with print production processes and digital asset management Basic video editing and motion graphics (Adobe Premiere, After Effects) is a plus Experience with web design principles and responsive design (HTML/CSS knowledge helpful) Ability to create graphics optimized for social media, email campaigns, and websites Competence in preparing files for print and digital distribution Understanding of image optimization for web and mobile platforms Required Competencies Problem Solving Dealing with Ambiguity Time Management Demonstrates Courage Drive for Results Interpersonal Savvy Customer Focus Integrity and Trust Self-Development Business Acumen Mental Requirements Attention to Detail: Ability to maintain accuracy and consistency in design work, ensuring compliance with brand standards and regulatory guidelines Creativity and Innovation: Capacity to generate fresh, engaging visual concepts that align with marketing objectives and member needs Analytical Thinking: Ability to interpret data, member demographics, and marketing goals to create effective designs Problem-Solving Skills: Aptitude for resolving design challenges, adapting concepts to multiple platforms, and meeting technical specifications Time Management: Ability to prioritize tasks, manage multiple projects, and meet deadlines in a fast-paced environment Adaptability: Capacity to adjust to changing priorities, feedback, and evolving marketing strategies Judgment and Decision-Making: Ability to make sound design choices that balance creativity with compliance and brand integrity Stress Tolerance: Ability to work under pressure during high-volume campaigns or tight deadlines without compromising quality Collaboration and Interpersonal Skills: Mental flexibility to work effectively with cross-functional teams and accept constructive feedback Tools and Equipment Used All available general office equipment as needed All available computer software and hardware as needed Working Relationships/Contacts
As necessary, personal/written/phone contact with Senior Management Team members As necessary, personal/written/phone contact with Board Members Daily, personal/written/phone contact with other department managers Daily, personal/written/phone contact with Credit Union staff Daily, personal/written/phone contact with vendors and media Physical Demands
Work involves standing and walking for brief periods of time, but most work is done from a seated position. There is potential for eyestrain from prolonged work at the computer. Deadlines, workloads and pressure to achieve goals may cause increased stress levels. Working Conditions
Internal — work is normally performed in climate-controlled office environment, where exposure to conditions of extreme heat/cold, poor ventilation, fumes and gases is very limited. Noise level is moderate and includes sounds of normal office equipment (computers, telephones, etc). No known environmental hazards are encountered in normal performance of duties. Length of day is unpredictable; long hours may be required to accommodate deadlines or special meetings. External — Some travel is required; however, information on environmental conditions is not available. EOE/Vets/Disability
#J-18808-Ljbffr