Sr. Digital Marketing Specialist, Product Feed Management (Hybrid - Seattle, WA)
Nordstrom, Seattle, Washington, us, 98127
Overview
Nordstrom is seeking a Sr. Digital Marketing Specialist, Product Feed Management to own and scale our marketing product feed infrastructure across paid media and marketing platforms. This role will be responsible for monitoring and managing product feed operations and ongoing optimizations, including schema mapping implementation, to maximize performance. They will adapt strategy to support all channels’ requirements, platform and algorithm updates, system migrations, emerging channel needs (e.g., social search, LLMs, media networks), evolving user behaviors, and continuous performance improvement opportunities across Nordstrom Enterprise and Retail Media initiatives. The ideal candidate has deep experience with product feeds, Feedonomics (or similar feed management tools) and media ecosystems, and thrives in a highly cross functional environment. This role is a critical enabler of how our products are discovered by our customers.
Responsibilities
Own Nordstrom’s marketing product feed strategy and execution across all media platforms, including Google, Salesforce, Meta, TikTok, Pinterest and others
Maintain product taxonomy, attribute mapping, and data transformation rules to meet channel-specific requirements
Partner with Product and Engineering to manage and maintain a marketing-wide product feed system
Establish and enforce governance for product feed rules, including:
Brand and product suppressions
Attribute transformations and enrichment
Creation of custom fields and flags to support campaign and platform needs
Intake, prioritize, and implement feed-related requests from media, brand, merchandising, and other stakeholders
Monitor feed quality, freshness, and error rates across platforms
Troubleshoot feed issues and proactively identify opportunities to improve data accuracy and performance
Catalog & Platform Enablement
Maintain and optimize product catalogs within media platforms to support ongoing and ad hoc campaign needs
Build and manage platform specific catalogs (e.g., brand specific, category specific, promotional catalogs) to enable media execution
Ensure catalog health, policy compliance, and alignment with platform requirements
Stay current on media platform feed requirements, best practices, and policy changes
Cross Functional Partnership
Partner closely with Product and Engineering to define requirements for new feed capabilities, enhancements, and integrations
Act as the primary business owner for Marketing product feeds, including enterprise data migrations, roadmap input, feature testing, and ongoing tool health
You own this if you have
4+ years of experience in product feeds, marketing technology, media enablement, or eCommerce operations
Hands on experience with Feedonomics or similar feed management platforms
Strong understanding of media ecosystems (Google, Meta, TikTok, etc.) and how product feeds power performance
Experience managing complex data rules, transformations, and governance frameworks
Proven ability to work cross functionally with Product, Engineering, and Marketing teams, as well as reacting quickly to changing business needs
Preferred
Experience in retail, eCommerce, or marketplace environments
Familiarity with PIMs, DAMs, or commerce platforms
SQL, JSON, RegEx or other data manipulation experience a plus (not required)
Experience supporting retail media networks or large-scale catalog operations
We’ve got you covered Benefits Our employees are our most important asset and that’s reflected in our benefits. Nordstrom is proud to offer a variety of benefits to support employees and their families, including:
Medical/Vision, Dental, Retirement and Paid Time Away
Life Insurance and Disability
Merchandise Discount and EAP Resources
A few more important points...
The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive. There may be additional duties, responsibilities and qualifications for this job.
For Los Angeles or San Francisco applicants: Nordstrom is required to inform you that we conduct background checks after conditional offer and consider qualified applicants with criminal histories in a manner consistent with legal requirements per Los Angeles, Cal. Muni. Code 189.04 and the San Francisco Fair Chance Ordinance. For additional state and location specific notices, please refer to the Legal Notices document within the FAQ section of the Nordstrom Careers site.
Applicants with disabilities who require assistance or accommodation should contact the nearest Nordstrom location, which can be identified at www.nordstrom.com.
Please be mindful that there may be legal notices and requirements related to this job posting that are specific to your state. Review the Career Site FAQ’s for relevant information and guidelines.
© 2022 Nordstrom, Inc
Pay Range Details The pay range(s) below has been provided in compliance with state specific laws. Pay ranges may be different for other locations. Pay offers are dependent on the location, as well as job-related knowledge, skills, and experience.
$80,000.00 - $132,000.00 Annual
This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Learn more in the Nordstrom Benefits Overview by copying and pasting the following URL into your browser: https://careers.nordstrom.com/pdfs/Ben_Overview_16.pdf
Note: This refined description preserves the core responsibilities and requirements while ensuring clean, accessible formatting using only allowed HTML tags.
#J-18808-Ljbffr
Nordstrom is seeking a Sr. Digital Marketing Specialist, Product Feed Management to own and scale our marketing product feed infrastructure across paid media and marketing platforms. This role will be responsible for monitoring and managing product feed operations and ongoing optimizations, including schema mapping implementation, to maximize performance. They will adapt strategy to support all channels’ requirements, platform and algorithm updates, system migrations, emerging channel needs (e.g., social search, LLMs, media networks), evolving user behaviors, and continuous performance improvement opportunities across Nordstrom Enterprise and Retail Media initiatives. The ideal candidate has deep experience with product feeds, Feedonomics (or similar feed management tools) and media ecosystems, and thrives in a highly cross functional environment. This role is a critical enabler of how our products are discovered by our customers.
Responsibilities
Own Nordstrom’s marketing product feed strategy and execution across all media platforms, including Google, Salesforce, Meta, TikTok, Pinterest and others
Maintain product taxonomy, attribute mapping, and data transformation rules to meet channel-specific requirements
Partner with Product and Engineering to manage and maintain a marketing-wide product feed system
Establish and enforce governance for product feed rules, including:
Brand and product suppressions
Attribute transformations and enrichment
Creation of custom fields and flags to support campaign and platform needs
Intake, prioritize, and implement feed-related requests from media, brand, merchandising, and other stakeholders
Monitor feed quality, freshness, and error rates across platforms
Troubleshoot feed issues and proactively identify opportunities to improve data accuracy and performance
Catalog & Platform Enablement
Maintain and optimize product catalogs within media platforms to support ongoing and ad hoc campaign needs
Build and manage platform specific catalogs (e.g., brand specific, category specific, promotional catalogs) to enable media execution
Ensure catalog health, policy compliance, and alignment with platform requirements
Stay current on media platform feed requirements, best practices, and policy changes
Cross Functional Partnership
Partner closely with Product and Engineering to define requirements for new feed capabilities, enhancements, and integrations
Act as the primary business owner for Marketing product feeds, including enterprise data migrations, roadmap input, feature testing, and ongoing tool health
You own this if you have
4+ years of experience in product feeds, marketing technology, media enablement, or eCommerce operations
Hands on experience with Feedonomics or similar feed management platforms
Strong understanding of media ecosystems (Google, Meta, TikTok, etc.) and how product feeds power performance
Experience managing complex data rules, transformations, and governance frameworks
Proven ability to work cross functionally with Product, Engineering, and Marketing teams, as well as reacting quickly to changing business needs
Preferred
Experience in retail, eCommerce, or marketplace environments
Familiarity with PIMs, DAMs, or commerce platforms
SQL, JSON, RegEx or other data manipulation experience a plus (not required)
Experience supporting retail media networks or large-scale catalog operations
We’ve got you covered Benefits Our employees are our most important asset and that’s reflected in our benefits. Nordstrom is proud to offer a variety of benefits to support employees and their families, including:
Medical/Vision, Dental, Retirement and Paid Time Away
Life Insurance and Disability
Merchandise Discount and EAP Resources
A few more important points...
The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive. There may be additional duties, responsibilities and qualifications for this job.
For Los Angeles or San Francisco applicants: Nordstrom is required to inform you that we conduct background checks after conditional offer and consider qualified applicants with criminal histories in a manner consistent with legal requirements per Los Angeles, Cal. Muni. Code 189.04 and the San Francisco Fair Chance Ordinance. For additional state and location specific notices, please refer to the Legal Notices document within the FAQ section of the Nordstrom Careers site.
Applicants with disabilities who require assistance or accommodation should contact the nearest Nordstrom location, which can be identified at www.nordstrom.com.
Please be mindful that there may be legal notices and requirements related to this job posting that are specific to your state. Review the Career Site FAQ’s for relevant information and guidelines.
© 2022 Nordstrom, Inc
Pay Range Details The pay range(s) below has been provided in compliance with state specific laws. Pay ranges may be different for other locations. Pay offers are dependent on the location, as well as job-related knowledge, skills, and experience.
$80,000.00 - $132,000.00 Annual
This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Learn more in the Nordstrom Benefits Overview by copying and pasting the following URL into your browser: https://careers.nordstrom.com/pdfs/Ben_Overview_16.pdf
Note: This refined description preserves the core responsibilities and requirements while ensuring clean, accessible formatting using only allowed HTML tags.
#J-18808-Ljbffr