Data Informatics Analyst 3, Sales & Marketing Analytics
WEX Inc., Boston, New York, United States
Data Informatics Analyst 3, Sales & Marketing Analytics page is loaded## Data Informatics Analyst 3, Sales & Marketing Analyticslocations:
Portland, ME:
Washington DC:
Chicago, IL:
Boston, MA:
New York, NYtime type:
Full timeposted on:
Posted Todayjob requisition id:
R20670**About the Team/Role**WEX is in search of a Data Informatics Analyst 3 to join the Sales Center of Excellence (SCOE) Sales and Marketing Analytics team. SCOE Analytics is tasked with turning complex data into tangible insights to help drive the success and growth of our financial payment solution products, clients, and our company.Data is an integral part of the WEX decision-making process. As a key member of the SCOE team, the Data Informatics Analyst 3 is responsible for the architecture and execution of audience creation for our evolving marketing automation ecosystem. This person will lead data solutioning for high-volume marketing projects, drive the strategic migration to our Customer Data Platform, and serve as the technical bridge between our commercial groups and platform teams.This is a multi-faceted, critical position and an opportunity to be part of a highly technical analytics team. The ideal candidate for this role is a proactive, creative, and innovative thinker who can navigate complex data landscapes—from legacy home-grown extensions to modern CDP architectures—to enable scalable, personalized customer journeys.WEX is seeking a Data Informatics Analyst 3 to join our Sales Center of Excellence (SCOE) Analytics team. Our mission is to transform complex data into the tangible insights that drive the growth of our financial payment solutions and the success of our global clients.In this critical role, you will lead the architecture and execution of audience segmentation within our evolving marketing automation ecosystem. You will serve as the technical bridge between commercial and platform teams, driving the strategic migration to our Customer Data Platform (CDP) and designing data solutions for high-volume marketing initiatives.We are looking for a proactive, innovative thinker who can navigate complex data landscapes—ranging from legacy systems to modern CDP architectures—to enable scalable, personalized customer journeys**How you'll make an impact*** Take the lead role on audience identification, analysis, segmentation,
technical data solutioning and query execution for day-to-day projects across our lines of business.* Act as a strategic advisor to commercial stakeholders before the build begins, helping them define the target audience based on potential upside and technical limitations* Champion the "shift and lift" of existing email automations from home-grown data extensions to robust, scalable audiences in the Customer Data Platform (CDP) to reduce risk and enable rapid evolution.* Proactively investigate data quality and availability before campaigns launch to potential null or conflicting data across systems.* Partner with Customer Engagement + Experience (CE+E) and Marketing Automation Technology Solutions (MATS) during discovery sessions to identify opportunities for advanced use cases that leverage CDP capabilities.* Execute on key initiatives like Customer Acquisition by leveraging combinations of internal and external data sources to trigger and personalize engagement, such as expanding Abandoned App experiences.* Translate business needs into technical requirements, working with the Customer Data Platform team to build segmentations while leveraging a consolidated pipeline view of automation experiences across stakeholders.* Explain technical concepts—like the benefits of CDP-based data extensions versus legacy methods—to non-technical stakeholders in marketing and sales.**Experience you'll bring*** BA/BS degree or equivalent experience. A blended education in STEM (for the technical side) and business/creative disciplines (for the analytical side) is ideal.* Proven track record of building and managing audiences for marketing campaigns, specifically within Salesforce Marketing Cloud or a Customer Data Platform (Salesforce Data Cloud aka Data 360 is a plus).* Strong SQL skills for querying and segmenting data, with experience in data warehousing and familiarity with cloud data platforms (e.g., Snowflake).* Excellent analytical skills and problem-solving ability; the ability to take unstructured business requests and ideas and work independently to drive projects to conclusions.* Strong skills in performance analytics to measure the success of audiences and campaigns, ensuring data integrity and accuracy in targeting.* Strong knowledge of customer data within Salesforce platforms, specifically Salesforce Core (Sales Cloud, Service Cloud) and Marketing Cloud.* Ability to extract raw data, analyze it outside the platform (e.g., via Excel or BI tools), and present clear, actionable insights to non-technical stakeholders.* Familiarity with identity resolution, segmentation, and suppression logic to ensure data accuracy for marketing use cases.* Experience supporting areas of business responsible for revenue generation (Marketing, Sales, Product) and working alongside data platform teams to define requirements.* Comfortable working in a fast-paced environment where data content and connectivity are constantly growing, with the ability to pivot between day-to-day execution and long-term strategic planning.Pay Range: $88,700.00 - $106,700.00WEX is a global commerce platform that helps businesses solve for operational complexities like employee benefits, managing and mobilizing fleets, and streamlining payments.With over 6,500 employees, we work with large and small companies in more than 200 countries and territories, and can tailor our services to meet the unique needs of their businesses.We hire people who share our passion for continuous innovation and client service that is unparalleled in the industry. Offering comprehensive and market competitive benefits, our offerings are designed to support your personal and professional well-being. If you’re looking for a growing career - come be part of WEX today. To learn more about our employee benefits, please .WEX is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, sexual orientation, gender identity, protected veteran status, disability or other protected status. WEX promotes a drug-free workplace.Qualified individuals with a disability have the right to request a reasonable accommodation. If you require a reasonable accommodation as a result of your disability at any point in the job application process, please submit your request through our .This form is for accommodation requests only and cannot be used to inquire about the status of applications. #J-18808-Ljbffr
Portland, ME:
Washington DC:
Chicago, IL:
Boston, MA:
New York, NYtime type:
Full timeposted on:
Posted Todayjob requisition id:
R20670**About the Team/Role**WEX is in search of a Data Informatics Analyst 3 to join the Sales Center of Excellence (SCOE) Sales and Marketing Analytics team. SCOE Analytics is tasked with turning complex data into tangible insights to help drive the success and growth of our financial payment solution products, clients, and our company.Data is an integral part of the WEX decision-making process. As a key member of the SCOE team, the Data Informatics Analyst 3 is responsible for the architecture and execution of audience creation for our evolving marketing automation ecosystem. This person will lead data solutioning for high-volume marketing projects, drive the strategic migration to our Customer Data Platform, and serve as the technical bridge between our commercial groups and platform teams.This is a multi-faceted, critical position and an opportunity to be part of a highly technical analytics team. The ideal candidate for this role is a proactive, creative, and innovative thinker who can navigate complex data landscapes—from legacy home-grown extensions to modern CDP architectures—to enable scalable, personalized customer journeys.WEX is seeking a Data Informatics Analyst 3 to join our Sales Center of Excellence (SCOE) Analytics team. Our mission is to transform complex data into the tangible insights that drive the growth of our financial payment solutions and the success of our global clients.In this critical role, you will lead the architecture and execution of audience segmentation within our evolving marketing automation ecosystem. You will serve as the technical bridge between commercial and platform teams, driving the strategic migration to our Customer Data Platform (CDP) and designing data solutions for high-volume marketing initiatives.We are looking for a proactive, innovative thinker who can navigate complex data landscapes—ranging from legacy systems to modern CDP architectures—to enable scalable, personalized customer journeys**How you'll make an impact*** Take the lead role on audience identification, analysis, segmentation,
technical data solutioning and query execution for day-to-day projects across our lines of business.* Act as a strategic advisor to commercial stakeholders before the build begins, helping them define the target audience based on potential upside and technical limitations* Champion the "shift and lift" of existing email automations from home-grown data extensions to robust, scalable audiences in the Customer Data Platform (CDP) to reduce risk and enable rapid evolution.* Proactively investigate data quality and availability before campaigns launch to potential null or conflicting data across systems.* Partner with Customer Engagement + Experience (CE+E) and Marketing Automation Technology Solutions (MATS) during discovery sessions to identify opportunities for advanced use cases that leverage CDP capabilities.* Execute on key initiatives like Customer Acquisition by leveraging combinations of internal and external data sources to trigger and personalize engagement, such as expanding Abandoned App experiences.* Translate business needs into technical requirements, working with the Customer Data Platform team to build segmentations while leveraging a consolidated pipeline view of automation experiences across stakeholders.* Explain technical concepts—like the benefits of CDP-based data extensions versus legacy methods—to non-technical stakeholders in marketing and sales.**Experience you'll bring*** BA/BS degree or equivalent experience. A blended education in STEM (for the technical side) and business/creative disciplines (for the analytical side) is ideal.* Proven track record of building and managing audiences for marketing campaigns, specifically within Salesforce Marketing Cloud or a Customer Data Platform (Salesforce Data Cloud aka Data 360 is a plus).* Strong SQL skills for querying and segmenting data, with experience in data warehousing and familiarity with cloud data platforms (e.g., Snowflake).* Excellent analytical skills and problem-solving ability; the ability to take unstructured business requests and ideas and work independently to drive projects to conclusions.* Strong skills in performance analytics to measure the success of audiences and campaigns, ensuring data integrity and accuracy in targeting.* Strong knowledge of customer data within Salesforce platforms, specifically Salesforce Core (Sales Cloud, Service Cloud) and Marketing Cloud.* Ability to extract raw data, analyze it outside the platform (e.g., via Excel or BI tools), and present clear, actionable insights to non-technical stakeholders.* Familiarity with identity resolution, segmentation, and suppression logic to ensure data accuracy for marketing use cases.* Experience supporting areas of business responsible for revenue generation (Marketing, Sales, Product) and working alongside data platform teams to define requirements.* Comfortable working in a fast-paced environment where data content and connectivity are constantly growing, with the ability to pivot between day-to-day execution and long-term strategic planning.Pay Range: $88,700.00 - $106,700.00WEX is a global commerce platform that helps businesses solve for operational complexities like employee benefits, managing and mobilizing fleets, and streamlining payments.With over 6,500 employees, we work with large and small companies in more than 200 countries and territories, and can tailor our services to meet the unique needs of their businesses.We hire people who share our passion for continuous innovation and client service that is unparalleled in the industry. Offering comprehensive and market competitive benefits, our offerings are designed to support your personal and professional well-being. If you’re looking for a growing career - come be part of WEX today. To learn more about our employee benefits, please .WEX is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, sexual orientation, gender identity, protected veteran status, disability or other protected status. WEX promotes a drug-free workplace.Qualified individuals with a disability have the right to request a reasonable accommodation. If you require a reasonable accommodation as a result of your disability at any point in the job application process, please submit your request through our .This form is for accommodation requests only and cannot be used to inquire about the status of applications. #J-18808-Ljbffr