Marketing & Business Development Manager
BCLP, Charlotte, North Carolina, United States, 28245
At BCLP, we’ve built our firm on the foundations of thinking differently. Curious, inquisitive and unbound by tradition, we’re building change within our sector and beyond.
It starts with our people, which is why we need a Marketing & Business Development Manager to join our Marketing and Business Development team to develop and deliver innovative, high-impact business development and marketing strategies that drive growth, strengthen client relationships, and enhance the firm’s profile across key practice areas, industry sectors, and regions.
At BCLP, our Marketing and Business Development (MBD) team is built differently. We bring together professionals from diverse backgrounds—including law, consulting, design, media, and professional services—to create a dynamic environment that values creativity, collaboration, and commercial thinking.
Our mission is simple: to help our lawyers build meaningful relationships and win new business. With visible support from firm leadership and a clear link between our work and the firm’s success, our team enjoys real influence and the opportunity to make an impact.
You’ll work both locally and globally, collaborating with colleagues across offices and time zones. This role offers variety, autonomy, and the chance to contribute to strategic initiatives that shape the firm’s future.
You’ll be responsible for
Manage strategic business development initiatives across assigned practice areas and industry sectors, developing actionable plans that drive revenue and client engagement. Manage on the execution of projects and campaigns from start to finish, leveraging internal support, driving collaboration and innovation. Manage complex proposals and pitches, including strategy setting, content development, partner preparation, and post-pitch reviews. Develop and implement marketing campaigns and thought leadership programs that enhance the firm’s brand and visibility in key markets. Work closely with partners and lawyers to identify client opportunities, support cross-selling, and strengthen key client relationships. Collaborate across the department and sector BD teams to support priority client accounts and ensure alignment with firmwide client strategies. Oversee directory and award submissions, ensuring positioning reflects strategic priorities and showcases the firm’s strengths. Plan and execute events, sponsorships, and conferences, identifying opportunities for networking, client engagement, and measurable ROI. Manage budgets and ensure resources are used efficiently to achieve BD and marketing objectives. Share best practices across the global MBD team, fostering collaboration and continuous improvement. Track and report on business development activity, pipeline, and market trends, competitive intelligence to inform strategy and decision-making. Responsible for the line management of junior members of staff as assigned. Performs other duties as assigned Key Relationships
Business Development Directors and Associate Directors across global offices Partners, fee earners, and professional staff across all practice areas and regions Global Marketing and Communications teams Knowledge and Innovation teams Skills and experience required
Degree educated; a marketing or business qualification preferred At least 5 years’ experience in marketing or business development, ideally within professional services Strategic thinker with strong commercial acumen Excellent written and verbal communication skills and proven ability to present to key stakeholders. Highly organized, proactive, and detail-oriented Experience and confident in managing multiple projects and deadlines simultaneously across multiple stakeholders and jurisdictions. Skilled at influencing and collaborating across all levels of an organization and deal professionally with all internal and external clients on all levels Positive, motivated, and adaptable with a strong sense of ownership Strong understanding of client relationship management and business development best practices Strong ability to work under pressure and with changing work priorities Demonstrated proficiency in Microsoft Word, Excel and PowerPoint BCLP is an equal employment opportunity employer. The Firm strictly prohibits discrimination against any applicant or employee based on race, color, religion, national origin, age, military status, gender (including pregnancy, childbirth, lactation or medical conditions related thereto), sexual orientation, gender identity, gender expression, marital status, mental or physical disability, genetic information, or any other basis protected by applicable law. The Firm also strictly prohibits harassment of applicants or employees based on any protected class or status. The Firm complies with all applicable federal, state and local laws respecting applications for employment, including consideration of unemployment status in making hiring decisions. Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and applicable state law. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on BCLP. Please inform the Firm's personnel representative if you need an accommodation to assist in completing this application or to otherwise participate in the application process. Notice of E-Verify Participation & Right to Work
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Manage strategic business development initiatives across assigned practice areas and industry sectors, developing actionable plans that drive revenue and client engagement. Manage on the execution of projects and campaigns from start to finish, leveraging internal support, driving collaboration and innovation. Manage complex proposals and pitches, including strategy setting, content development, partner preparation, and post-pitch reviews. Develop and implement marketing campaigns and thought leadership programs that enhance the firm’s brand and visibility in key markets. Work closely with partners and lawyers to identify client opportunities, support cross-selling, and strengthen key client relationships. Collaborate across the department and sector BD teams to support priority client accounts and ensure alignment with firmwide client strategies. Oversee directory and award submissions, ensuring positioning reflects strategic priorities and showcases the firm’s strengths. Plan and execute events, sponsorships, and conferences, identifying opportunities for networking, client engagement, and measurable ROI. Manage budgets and ensure resources are used efficiently to achieve BD and marketing objectives. Share best practices across the global MBD team, fostering collaboration and continuous improvement. Track and report on business development activity, pipeline, and market trends, competitive intelligence to inform strategy and decision-making. Responsible for the line management of junior members of staff as assigned. Performs other duties as assigned Key Relationships
Business Development Directors and Associate Directors across global offices Partners, fee earners, and professional staff across all practice areas and regions Global Marketing and Communications teams Knowledge and Innovation teams Skills and experience required
Degree educated; a marketing or business qualification preferred At least 5 years’ experience in marketing or business development, ideally within professional services Strategic thinker with strong commercial acumen Excellent written and verbal communication skills and proven ability to present to key stakeholders. Highly organized, proactive, and detail-oriented Experience and confident in managing multiple projects and deadlines simultaneously across multiple stakeholders and jurisdictions. Skilled at influencing and collaborating across all levels of an organization and deal professionally with all internal and external clients on all levels Positive, motivated, and adaptable with a strong sense of ownership Strong understanding of client relationship management and business development best practices Strong ability to work under pressure and with changing work priorities Demonstrated proficiency in Microsoft Word, Excel and PowerPoint BCLP is an equal employment opportunity employer. The Firm strictly prohibits discrimination against any applicant or employee based on race, color, religion, national origin, age, military status, gender (including pregnancy, childbirth, lactation or medical conditions related thereto), sexual orientation, gender identity, gender expression, marital status, mental or physical disability, genetic information, or any other basis protected by applicable law. The Firm also strictly prohibits harassment of applicants or employees based on any protected class or status. The Firm complies with all applicable federal, state and local laws respecting applications for employment, including consideration of unemployment status in making hiring decisions. Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and applicable state law. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on BCLP. Please inform the Firm's personnel representative if you need an accommodation to assist in completing this application or to otherwise participate in the application process. Notice of E-Verify Participation & Right to Work
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