Marketing Assistant Manager (E-commerce, Chinese Required)
SYNEAR FOODS USA, Los Angeles, California, United States, 90079
Overview
Synear Foods USA is a subsidiary of Synear Food Holdings, one of the largest and most established frozen food manufacturers in China. With a strong heritage of quality and innovation, Synear has been serving consumers worldwide for more than two decades. Synear Foods USA focuses on delivering authentic, convenient, and high-quality frozen food products to meet the diverse tastes of North American consumers. Our product portfolio includes a wide range of dumplings, buns, dim sum, and other ready-to-eat favorites, crafted with carefully selected ingredients and strict quality standards. At Synear Foods USA, we are committed to sharing the rich tradition of Asian cuisine while continuously innovating to create products that fit modern lifestyles. Our mission is to bring families and communities together through food that is delicious, convenient, and trustworthy. Synear is an "at-will", equal opportunity employer. We consider applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, age (40 or over), disability, genetic information, veteran status, or any other legally protected status under local, state, or federal law.
Marketing Strategy & Execution
Assist in developing and executing integrated marketing plans across digital, event, and in-store channels.
Oversee event planning and execution for national trade shows, roadshows, and promotional activations.
Supervise and support junior marketing staff or interns as needed in day-to-day marketing operations.
Brand & Content Management
Manage company presence across digital E-commerce platforms, including website and social media (Instagram, Rednote, Facebook, etc.). Review and approve marketing materials and promotional content for brand consistency and accuracy.
Coordinate content capture (photos/videos) at events to support storytelling and digital engagement.
Customer Engagement & Sales Support
Collaborate with sales teams to plan campaigns and support key account promotions.
Analyze customer feedback, event ROI, and campaign metrics to improve future initiatives.
Support in preparing sales kits, product samples, and presentation decks for meetings or events.
Market Research & Product Insights
Monitor industry trends, competitor activity, and consumer behavior to provide insights to Sales and R&D teams.
Lead or support product tastings and sensory panels; provide feedback on flavor profile, packaging, and positioning.
Maintain competitor benchmarking documents and prepare periodic market reports.
Operational Coordination
Coordinate logistics for promotional events, including equipment, sample inventory, and transportation.
Contact with external vendors for event support, branded collateral, and product shipment.
Maintain event calendars and marketing budget trackers; ensure on-time and on-budget execution.
Qualifications
Bachelor's degree in Business, Marketing preferred
Bilingual in English and Mandarin required
Minimum 3-4 year of E-commerce experience in the CPG or food industry preferred
Working knowledge of sales cycles according to customer types, i.e., retailers, wholesalers, food services, etc. Prior experience with Asian Ethnic retailers and wholesalers preferred
Self-driven and proactive with excellent presentation, written, and verbal communication skills.
Ability to organize and prioritize in a fast paced environment
Ability and willingness to travel throughout assigned sales territory domestically and/or internationally as needed
Valid driver's license and clean driving record
Proficient in Google Apps, MS Office Suite, etc.
Pay range: $70,000 - $90,000/ year, include performance bonus
Onsite 5 days a week, Monday - Friday
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Marketing Strategy & Execution
Assist in developing and executing integrated marketing plans across digital, event, and in-store channels.
Oversee event planning and execution for national trade shows, roadshows, and promotional activations.
Supervise and support junior marketing staff or interns as needed in day-to-day marketing operations.
Brand & Content Management
Manage company presence across digital E-commerce platforms, including website and social media (Instagram, Rednote, Facebook, etc.). Review and approve marketing materials and promotional content for brand consistency and accuracy.
Coordinate content capture (photos/videos) at events to support storytelling and digital engagement.
Customer Engagement & Sales Support
Collaborate with sales teams to plan campaigns and support key account promotions.
Analyze customer feedback, event ROI, and campaign metrics to improve future initiatives.
Support in preparing sales kits, product samples, and presentation decks for meetings or events.
Market Research & Product Insights
Monitor industry trends, competitor activity, and consumer behavior to provide insights to Sales and R&D teams.
Lead or support product tastings and sensory panels; provide feedback on flavor profile, packaging, and positioning.
Maintain competitor benchmarking documents and prepare periodic market reports.
Operational Coordination
Coordinate logistics for promotional events, including equipment, sample inventory, and transportation.
Contact with external vendors for event support, branded collateral, and product shipment.
Maintain event calendars and marketing budget trackers; ensure on-time and on-budget execution.
Qualifications
Bachelor's degree in Business, Marketing preferred
Bilingual in English and Mandarin required
Minimum 3-4 year of E-commerce experience in the CPG or food industry preferred
Working knowledge of sales cycles according to customer types, i.e., retailers, wholesalers, food services, etc. Prior experience with Asian Ethnic retailers and wholesalers preferred
Self-driven and proactive with excellent presentation, written, and verbal communication skills.
Ability to organize and prioritize in a fast paced environment
Ability and willingness to travel throughout assigned sales territory domestically and/or internationally as needed
Valid driver's license and clean driving record
Proficient in Google Apps, MS Office Suite, etc.
Pay range: $70,000 - $90,000/ year, include performance bonus
Onsite 5 days a week, Monday - Friday
#J-18808-Ljbffr