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Digital Campaign Specialist (Hybrid)

Cella, Atlanta, Georgia, United States, 30383

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Job Type: Contract

Compensation Range: $32.00 - 34.26 per hour

Location: Atlanta, Georgia

We are looking for a

Digital Campaign Specialist

to join our CRM team and help us deepen the meaningful connections we share with our customers. Our CRM team brings ideas to life through data‑driven strategy and personalized journeys. In this role, you will be a key player in turning insights into action, delivering timely and relevant communications that strengthen relationships and bring the power of sound to a global audience.

Responsibilities

Execute global email and SMS campaigns using Salesforce Marketing Cloud (SFMC), ensuring each send reflects quality standards and delivers a seamless customer experience.

Deploy global mobile app communications—including push notifications and in‑app messaging—through Airship to support timely, relevant customer engagement.

Collaborate closely with the Email Marketing & CRM Specialist and Email Marketing Coordinator to support campaigns aligned to the fiscal year marketing calendar.

Translate the request details from campaign briefs into polished, customer‑ready communications across channels.

Maintain and evolve CRM documentation in Confluence, capturing updates to processes, workflows, and best practices as the program grows.

Execute campaign tasks and timelines in Jira, balancing speed, accuracy, and quality.

Conduct thorough QA to ensure messaging, personalization, links, and targeting are accurate and on brand across all channels.

Contribute to continuous improvement by identifying opportunities to enhance campaign execution, efficiency, and consistency.

Troubleshoot and resolve campaign execution issues across Salesforce Marketing Cloud, including data extensions, automations, journeys, and segmentation, partnering with cross‑functional teams to de‑risk launches and ensure on‑time delivery.

Tools & Technologies

Salesforce Marketing Cloud (Journey Builder, Automation Studio, Mobile Studio, data management)

Airship (push notifications & in‑app messaging)

Jira & Confluence (project management & documentation)

Qualifications

3+ years of hands‑on experience executing email and SMS campaigns in Salesforce Marketing Cloud, including Journey Builder and Automation Studio.

Familiarity with QA best practices, testing methodologies, and troubleshooting within email and SMS deployments.

Comfort collaborating with cross‑functional teams such as creative, legal, and technical stakeholders to bring campaigns to life.

A data‑informed mindset, with experience reviewing performance metrics to inform optimizations.

Ability to manage multiple campaigns and deadlines in a fast‑paced, calendar‑driven environment.

Hands‑on experience deploying email, SMS, and mobile app marketing communications.

A foundational understanding of HTML and CSS for email, SMS, and app content.

Experience working within email and app marketing platforms, ideally in a fast‑paced or global environment.

Strong organizational skills and meticulous attention to detail.

A creative mindset with a strong appreciation for brand systems, visual storytelling, and customer‑first messaging.

A collaborative, proactive approach with the ability to take ownership and see projects through from start to finish.

Nice to Have

Experience working with data extensions, audience segmentation, and personalization strategies to drive targeted communications.

Working knowledge of HTML and CSS for editing and optimizing email templates.

Experience building and deploying campaigns within the Airship platform.

Experience supporting global or enterprise‑level CRM programs.

Familiarity with campaign planning against a marketing or fiscal year calendar.

Comfort contributing to documentation and process optimization within a CRM team.

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

This posting is open for thirty (30) days.

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