Vice President of Marketing

Visit Huntington Beach (VHB) is seeking a Vice President of Marketing to lead brand strategy, performance-driven marketing, and team development for one of the most iconic destination brands in the world. Reporting directly to the President & CEO, this senior leader will oversee destination marketing strategy, agency and vendor relationships, digital transformation, and a talented in-house marketing team. The role is central to advancing Surf City USA® as a globally competitive destination while delivering measurable economic impact for hotel partners, the Tourism Business Improvement District (TBID), and the broader community. This is a pivotal leadership opportunity during a period of momentum and visibility, with immediate priorities including a major website rebuild, execution of the three-year strategic plan, and positioning the destination for LA 2028–related opportunities Ideal Candidate Profile 8–10+ years of senior marketing leadership experience Tourism, destination marketing, hospitality, or closely related industry preferred Proven experience leading teams and managing agencies Demonstrated success managing marketing budgets of at least $2M and teams of 4 or more Data-driven, digitally fl uent, and comfortable with innovation and AI-enabled tools Strong emotional intelligence, sound judgment, and resilience in a high-visibility environment Collaborative leader with the ability to balance creativity and discipline Key Responsibilities Lead and execute VHB’s destination marketing and brand strategy across paid, owned, and earned channels Serve as steward of the Surf City USA® brand, ensuring consistency, relevance, and innovation Own agency and vendor relationships, ensuring alignment with strategy and ROI discipline Oversee a major website rebuild and digital modernization initiative Strengthen marketing measurement, research, and performance insights Collaborate closely with Sales, Communications, and Tourism Development to support demand generation and need periods Mentor, develop, and lead a high- performing marketing team of four professionals Base salary $175K - $200K plus incentive compensation and comprehensive benefits. Relocation assistance may be available for the right candidate To learn more or express interest, contact: VHB@winnerpartners.net

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