Digital Marketing Specialist Marketing Dayton, OH
The Reynolds and Reynolds Company, Dayton, Ohio, United States, 45444
Overview
The Digital Marketing Specialist supports the execution and optimization of paid and organic digital marketing programs that drive qualified demand, brand visibility, and measurable business impact. This role is highly hands-on and will work across paid media, social, SEO, and analytics to ensure campaigns are well executed, continuously optimized, and aligned with growth objectives. Key Responsibilities
Paid Search Execution & Optimization
Build, launch, and manage paid search campaigns, including keyword research, ad copy creation, bid adjustments, and ongoing optimization Implement and maintain conversion tracking and performance testing to improve efficiency and results
Paid Social Campaign Support
Execute and manage paid social campaigns across LinkedIn and Meta, including audience targeting, creative setup, and performance monitoring Make ongoing adjustments to improve engagement, lead quality, and conversion rates
Organic Social Media Management
Maintain posting cadence and day-to-day management across LinkedIn, Meta, and X Monitor engagement, respond as appropriate, and support content scheduling and performance tracking
Website Copy & SEO Execution
Update website copy and develop SEO-focused content to support organic traffic and conversion goals Conduct keyword research and support on-page optimization, technical SEO initiatives, and link-building programs
Programmatic & ABM Campaign Support
Assist with the execution and optimization of programmatic and account-based marketing campaigns Support targeting, audience development, and campaign setup in alignment with sales and marketing strategy
Analytics & Revenue Attribution Support
Monitor campaign performance and prepare regular reports on key metrics and trends Support revenue attribution efforts by ensuring tracking accuracy and assisting with analysis that connects marketing activity to pipeline and revenue
Requirements
2–5 years of experience in digital or performance marketing, preferably in a B2B or growth-oriented environment Hands-on experience with paid search platforms (Google Ads, Bing) and paid social platforms (LinkedIn, Meta) Working knowledge of SEO best practices, keyword research, technical SEO fundamentals, and link building Familiarity with programmatic and ABM concepts and campaign execution Experience with analytics, conversion tracking, and attribution tools Strong attention to detail, organizational skills, and ability to manage multiple campaigns simultaneously Strong written communication skills with the ability to craft and optimize ad and website copy Creative skills to match visuals with content Benefits
Our associates receive medical, dental, vision, and life insurance. We also offer company contributions to your HSA, 6% match on 401(k), and a work/life balance with paid time off. At our Dayton office, you can take advantage of our great training programs and facility amenities, including an onsite dining facility offering complimentary breakfast and lunch, a fitness center, and an onsite medical center. We also offer a wide variety of sports and social leagues to participate in after work, along with volunteering initiatives through our Associate Foundation. Reynolds and Reynolds promotes a healthy lifestyle by providing a non-smoking environment. Reynolds and Reynolds is an equal opportunity employer.
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The Digital Marketing Specialist supports the execution and optimization of paid and organic digital marketing programs that drive qualified demand, brand visibility, and measurable business impact. This role is highly hands-on and will work across paid media, social, SEO, and analytics to ensure campaigns are well executed, continuously optimized, and aligned with growth objectives. Key Responsibilities
Paid Search Execution & Optimization
Build, launch, and manage paid search campaigns, including keyword research, ad copy creation, bid adjustments, and ongoing optimization Implement and maintain conversion tracking and performance testing to improve efficiency and results
Paid Social Campaign Support
Execute and manage paid social campaigns across LinkedIn and Meta, including audience targeting, creative setup, and performance monitoring Make ongoing adjustments to improve engagement, lead quality, and conversion rates
Organic Social Media Management
Maintain posting cadence and day-to-day management across LinkedIn, Meta, and X Monitor engagement, respond as appropriate, and support content scheduling and performance tracking
Website Copy & SEO Execution
Update website copy and develop SEO-focused content to support organic traffic and conversion goals Conduct keyword research and support on-page optimization, technical SEO initiatives, and link-building programs
Programmatic & ABM Campaign Support
Assist with the execution and optimization of programmatic and account-based marketing campaigns Support targeting, audience development, and campaign setup in alignment with sales and marketing strategy
Analytics & Revenue Attribution Support
Monitor campaign performance and prepare regular reports on key metrics and trends Support revenue attribution efforts by ensuring tracking accuracy and assisting with analysis that connects marketing activity to pipeline and revenue
Requirements
2–5 years of experience in digital or performance marketing, preferably in a B2B or growth-oriented environment Hands-on experience with paid search platforms (Google Ads, Bing) and paid social platforms (LinkedIn, Meta) Working knowledge of SEO best practices, keyword research, technical SEO fundamentals, and link building Familiarity with programmatic and ABM concepts and campaign execution Experience with analytics, conversion tracking, and attribution tools Strong attention to detail, organizational skills, and ability to manage multiple campaigns simultaneously Strong written communication skills with the ability to craft and optimize ad and website copy Creative skills to match visuals with content Benefits
Our associates receive medical, dental, vision, and life insurance. We also offer company contributions to your HSA, 6% match on 401(k), and a work/life balance with paid time off. At our Dayton office, you can take advantage of our great training programs and facility amenities, including an onsite dining facility offering complimentary breakfast and lunch, a fitness center, and an onsite medical center. We also offer a wide variety of sports and social leagues to participate in after work, along with volunteering initiatives through our Associate Foundation. Reynolds and Reynolds promotes a healthy lifestyle by providing a non-smoking environment. Reynolds and Reynolds is an equal opportunity employer.
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