Overview
What is the purpose of this role?
We’re looking for a Lifecycle Marketing Manager: Growth and Retention to drive revenue from the inside out by turning first-time customers into repeat buyers and high-LTV loyalists. You’ll lead the execution of lifecycle campaigns that generate revenue through smart segmentation, behavioral automation, and personalized messaging. What is the role?
This role is directly tied to performance. Your work will impact repeat booking rates, churn, and customer lifetime value. You’ll help build journeys that move users from “interested” to “engaged” to “profitable,” primarily through email using Customer.io. If you thrive at the intersection of messaging, data, and outcomes, this is your opportunity to drive a critical growth function. Bonus if you’ve worked in B2B or B2B2C environments. Who is DOOR?
DOOR (formerly Latch) is unlocking the next era of Building Intelligence. We combine premium hardware, intuitive software, and automated operations into one seamless platform—helping multifamily properties run more efficiently, grow revenue, and deliver smarter, more connected living experiences. From smart access and in-unit automation to building-wide controls, DOOR empowers owners, operators, and property teams to reduce overhead, protect asset value, and stand out in a competitive market. We believe smarter buildings make life simpler. At DOOR, you’ll help shape a future where buildings anticipate needs, operate effortlessly, and quietly improve life for everyone inside.
What will you do?
Drive lifecycle marketing programs that maximize revenue and retention across the customer journey from onboarding through loyalty Build and optimize automated email campaigns in Customer.io using behavioral triggers and user data to deliver personalized, high-converting communications Lead the development of upsells, cross-sells, re-engagement flows, repeat booking nudges, churn prevention, and loyalty rewards Create and implement customer segmentation strategies that unlock the highest value cohorts and tailor offers, timing, and content accordingly Partner with creative and content teams to produce copy and assets that are both on-brand and performance-optimized Run A/B and multivariate tests to improve open rates, click-through rates, and conversions across lifecycle campaigns Track and report on lifecycle KPIs including retention, repeat purchase rate, LTV, churn, cohort performance, and campaign-driven revenue Collaborate with Product, Engineering, and CX to ensure accurate event tracking, trigger setup, and data flows Identify friction in the user journey and drive lifecycle initiatives to reduce churn and unlock under-monetized segments
What do you bring to DOOR?
3 to 5+ years of lifecycle, CRM, or retention marketing experience in a D2C environment with measurable revenue impact Hands-on experience with Customer.io or a comparable platform (Braze, Iterable, Klaviyo) including journey automation and segmentation Proven ability to generate revenue and improve retention through targeted email marketing strategies Deep understanding of lifecycle metrics and performance optimization techniques including A/B testing, conversion rate analysis, and segmentation Strong copywriting instincts and an eye for messaging that converts across different customer segments Proficiency in marketing analytics tools including Google Analytics and Excel or Sheets Deep expertise using AI tools to maximize efficiency, enhance personalization, and scale lifecycle execution with speed and accuracy Ability to operate independently, prioritize effectively, and execute quickly in a fast-moving environment Strong cross-functional communicator who can align marketing with product, operations, and support
Nice To Haves
Experience with home services, marketplaces, or subscription-based business models Familiarity with SMS, push, or in-app messaging as part of a broader lifecycle strategy Background in B2B or B2B2C lifecycle marketing or partner-driven journeys Experience with attribution modeling and marketing event tracking
DOOR understands that job requirements sometimes exclude people who identify with historically marginalized groups from applying to jobs for which they are qualified. Even if you don’t meet 100% of the requirements listed, or if you achieved these requirements through unconventional channels, we encourage you to apply.
What is required (travel & physical requirements)?
Occasional Travel to DOOR locations & talent fairs/conferences. This role is hybrid for candidates based in St. Louis, Missouri OR fully remote for candidates in all other states.
What does DOOR bring to the table?
Benefits Parental Leave DOOR provides company-supported parental leave for both primary and non-primary caregivers, along with tiered return-to-work options to support a smooth transition back to the workplace. Flexible Time Off We offer a flexible time off policy to ensure employees have the opportunity to rest, recharge, and maintain well-being—so they can bring their best selves to work. Flexible Working Days We support flexible work schedules, empowering employees to structure their workday in a way that best fits their personal and professional lives. Comprehensive Health Coverage We offer medical, dental, and vision plans with multiple coverage tiers, including the option to enroll domestic partners. Healthcare and flexible spending accounts (FSAs) are available, with employer contributions to help offset costs. Life & AD&D Insurance DOOR provides employer-paid basic life and accidental death & dismemberment (AD&D) insurance, with the option to purchase additional supplemental coverage. Disability Benefits We sponsor both short-term and long-term disability coverage, offering financial protection in the event of an illness or injury that prevents you from working. Retirement Planning Employees are eligible to enroll in a 401(k) Retirement Plan through Vanguard, with flexible contribution options to support long-term financial goals. DOOR Equipment Setup! Employees get a full setup of hardware from our home line of products as well as FREE monitoring!
Joining Us Means
Having teammates all over the world in the US, Argentina, Spain and Romania. Collaborating in a fast-paced environment where you can apply what you have learned in new challenges, and, more importantly, grow your career. Being encouraged to invent and innovate within your role and working in a company where calculated risk-taking is highly encouraged and thinking outside the box is a must.
We embrace diversity and strive to create an inclusive environment for all.
Attention Job Seekers: Beware of job scams!
Job Scams Are On The Rise, and You Should Take Steps To Protect Yourself In Your Job Search. Here Are Some Guidelines To Help You Stay Safe If You Are Applying For a Job With Latch Or DOOR.
Communications from Latch or DOOR will always come from @latch.com or @door.com. Do not accept a job interview invitation with Latch or DOOR from anyone who does not contact you through an email that comes from @latch.com or @door.com. Latch never interviews candidates via Skype or in writing where you do not see the interviewer. All of our interviews happen either by video or in person. We will never offer you a job based on a single conversation with someone claiming to be from our People organization. In all of our job interviews, you will always speak, by video or in person, with the hiring manager for the position. Do not share your sensitive personal information with anyone who purports to offer you a job at Latch or DOOR unless you verified that the offer is from Latch or DOOR (check email senders addresses). We will never ask you for your bank account information or your mother’s maiden name during the interview process. We will never ask you to purchase any equipment with a promise that we will reimburse you after you begin working for us. If you believe you were a victim of a job scam, you may report it to the FBI: https://www.ic3.gov/.
#J-18808-Ljbffr
What is the purpose of this role?
We’re looking for a Lifecycle Marketing Manager: Growth and Retention to drive revenue from the inside out by turning first-time customers into repeat buyers and high-LTV loyalists. You’ll lead the execution of lifecycle campaigns that generate revenue through smart segmentation, behavioral automation, and personalized messaging. What is the role?
This role is directly tied to performance. Your work will impact repeat booking rates, churn, and customer lifetime value. You’ll help build journeys that move users from “interested” to “engaged” to “profitable,” primarily through email using Customer.io. If you thrive at the intersection of messaging, data, and outcomes, this is your opportunity to drive a critical growth function. Bonus if you’ve worked in B2B or B2B2C environments. Who is DOOR?
DOOR (formerly Latch) is unlocking the next era of Building Intelligence. We combine premium hardware, intuitive software, and automated operations into one seamless platform—helping multifamily properties run more efficiently, grow revenue, and deliver smarter, more connected living experiences. From smart access and in-unit automation to building-wide controls, DOOR empowers owners, operators, and property teams to reduce overhead, protect asset value, and stand out in a competitive market. We believe smarter buildings make life simpler. At DOOR, you’ll help shape a future where buildings anticipate needs, operate effortlessly, and quietly improve life for everyone inside.
What will you do?
Drive lifecycle marketing programs that maximize revenue and retention across the customer journey from onboarding through loyalty Build and optimize automated email campaigns in Customer.io using behavioral triggers and user data to deliver personalized, high-converting communications Lead the development of upsells, cross-sells, re-engagement flows, repeat booking nudges, churn prevention, and loyalty rewards Create and implement customer segmentation strategies that unlock the highest value cohorts and tailor offers, timing, and content accordingly Partner with creative and content teams to produce copy and assets that are both on-brand and performance-optimized Run A/B and multivariate tests to improve open rates, click-through rates, and conversions across lifecycle campaigns Track and report on lifecycle KPIs including retention, repeat purchase rate, LTV, churn, cohort performance, and campaign-driven revenue Collaborate with Product, Engineering, and CX to ensure accurate event tracking, trigger setup, and data flows Identify friction in the user journey and drive lifecycle initiatives to reduce churn and unlock under-monetized segments
What do you bring to DOOR?
3 to 5+ years of lifecycle, CRM, or retention marketing experience in a D2C environment with measurable revenue impact Hands-on experience with Customer.io or a comparable platform (Braze, Iterable, Klaviyo) including journey automation and segmentation Proven ability to generate revenue and improve retention through targeted email marketing strategies Deep understanding of lifecycle metrics and performance optimization techniques including A/B testing, conversion rate analysis, and segmentation Strong copywriting instincts and an eye for messaging that converts across different customer segments Proficiency in marketing analytics tools including Google Analytics and Excel or Sheets Deep expertise using AI tools to maximize efficiency, enhance personalization, and scale lifecycle execution with speed and accuracy Ability to operate independently, prioritize effectively, and execute quickly in a fast-moving environment Strong cross-functional communicator who can align marketing with product, operations, and support
Nice To Haves
Experience with home services, marketplaces, or subscription-based business models Familiarity with SMS, push, or in-app messaging as part of a broader lifecycle strategy Background in B2B or B2B2C lifecycle marketing or partner-driven journeys Experience with attribution modeling and marketing event tracking
DOOR understands that job requirements sometimes exclude people who identify with historically marginalized groups from applying to jobs for which they are qualified. Even if you don’t meet 100% of the requirements listed, or if you achieved these requirements through unconventional channels, we encourage you to apply.
What is required (travel & physical requirements)?
Occasional Travel to DOOR locations & talent fairs/conferences. This role is hybrid for candidates based in St. Louis, Missouri OR fully remote for candidates in all other states.
What does DOOR bring to the table?
Benefits Parental Leave DOOR provides company-supported parental leave for both primary and non-primary caregivers, along with tiered return-to-work options to support a smooth transition back to the workplace. Flexible Time Off We offer a flexible time off policy to ensure employees have the opportunity to rest, recharge, and maintain well-being—so they can bring their best selves to work. Flexible Working Days We support flexible work schedules, empowering employees to structure their workday in a way that best fits their personal and professional lives. Comprehensive Health Coverage We offer medical, dental, and vision plans with multiple coverage tiers, including the option to enroll domestic partners. Healthcare and flexible spending accounts (FSAs) are available, with employer contributions to help offset costs. Life & AD&D Insurance DOOR provides employer-paid basic life and accidental death & dismemberment (AD&D) insurance, with the option to purchase additional supplemental coverage. Disability Benefits We sponsor both short-term and long-term disability coverage, offering financial protection in the event of an illness or injury that prevents you from working. Retirement Planning Employees are eligible to enroll in a 401(k) Retirement Plan through Vanguard, with flexible contribution options to support long-term financial goals. DOOR Equipment Setup! Employees get a full setup of hardware from our home line of products as well as FREE monitoring!
Joining Us Means
Having teammates all over the world in the US, Argentina, Spain and Romania. Collaborating in a fast-paced environment where you can apply what you have learned in new challenges, and, more importantly, grow your career. Being encouraged to invent and innovate within your role and working in a company where calculated risk-taking is highly encouraged and thinking outside the box is a must.
We embrace diversity and strive to create an inclusive environment for all.
Attention Job Seekers: Beware of job scams!
Job Scams Are On The Rise, and You Should Take Steps To Protect Yourself In Your Job Search. Here Are Some Guidelines To Help You Stay Safe If You Are Applying For a Job With Latch Or DOOR.
Communications from Latch or DOOR will always come from @latch.com or @door.com. Do not accept a job interview invitation with Latch or DOOR from anyone who does not contact you through an email that comes from @latch.com or @door.com. Latch never interviews candidates via Skype or in writing where you do not see the interviewer. All of our interviews happen either by video or in person. We will never offer you a job based on a single conversation with someone claiming to be from our People organization. In all of our job interviews, you will always speak, by video or in person, with the hiring manager for the position. Do not share your sensitive personal information with anyone who purports to offer you a job at Latch or DOOR unless you verified that the offer is from Latch or DOOR (check email senders addresses). We will never ask you for your bank account information or your mother’s maiden name during the interview process. We will never ask you to purchase any equipment with a promise that we will reimburse you after you begin working for us. If you believe you were a victim of a job scam, you may report it to the FBI: https://www.ic3.gov/.
#J-18808-Ljbffr