Senior Associate, Marketing, BC&P, Creative Excellence & GTM
Capital One, Mc Lean, Virginia, us, 22107
Overview
At Capital One, we’re building a leading information-based technology company. Still founder-led, Capital One is on a journey to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding. Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we can change banking for good. The BC&P Creative Excellence & Go To Market team is on a mission to transform marketing and become a best-in-class marketing organization through our customer-first, personalized marketing approach. We are focused on creating seamless experiences for each customer at a 1:1 level across all touchpoints. This role is accountable for building marketing strategies and supporting campaign execution, all powered by our enhanced technology, real-time data and advanced analytic models. The role will allow you to flex muscles in emerging customer lifecycle marketing strategies, new and innovative marketing technologies, and marketing across several channels. Successful marketers in this role will be able to tie together key marketing and business results, bring several large and complex workstreams into market, work across multiple marketing channels, build powerful relationships across a variety of partners and stakeholders, story tell for business impact, and most importantly, they have the desire to change how we “do marketing” at Capital One.
What we are looking for
Customer-obsessed: Loves diving deep into data to understand customer behavior and motivations. Marketing analytics practitioner & problem solver: Uses data and storytelling to influence decisions and deliver actionable recommendations that solve current customer engagement & product marketing opportunities. Strategic and detail-driven: Helps shape marketing strategy and initiatives, ensures successful measurement of campaigns by aligning on metrics, reporting on ROI, and measuring results. Also, has an eye for details to ensure GTM plans are successfully executed in a well-managed fashion. Results oriented: Focuses on driving impact in both the short and long term, and is able to drive and execute an agenda end-to-end from conception through to in-market delivery within an uncertain and fluid environment. Team player: Helps us achieve more than the sum of our parts by collaborating effectively with others and encouraging an inclusive culture with diverse teammates Creative Thinking: Able to think outside the box for creative development and marketing strategy keeping a constant eye on the evolving marketing industry. Growth Mindset: Hungry to learn the latest marketing tactics, trends, and tech/platforms to help continue and evolve/optimize how Capital One markets.
General Responsibilities
Develop insight-driven Customer Marketing strategies and campaigns, which includes making recommendations on what marketing channels we should use, what marketing creative should look like, and what marketing testing we should do. Lead launches of several large and complex marketing initiatives and campaigns, from intent development to execution. Help drive more and optimized usage of key Martech platforms, which includes owning the launch of some new platform use cases. Work cross-functionally with a variety of partners that include, but are not limited to, Campaign Operations, Business Analysts, Tech teams, Product teams, Legal & Compliance, 3rd party vendors and more. Write clear and concise test documents and test plans. Translate and communicate business goals into effective creative briefs. Read, interpret, and use data (inclusive of visualization) to make informed decisions. Manage creative development (with internal creative teams or agency partners) to ensure marketing is on-brand, high quality, aligned to our strategic intent and delivered on schedule. Lead research work streams that drive actionable insights for our business or marketing teams. Analyze customer behavior data to identify opportunities and optimal segments to optimize marketing tests and strategies. Contribute to articulating the future state of how we want marketing to work at Capital One, particularly driving how our marketing strategy evolves. Proactively identify marketing opportunities for expansions, optimizations and improvements based on industry trends and marketing best practices.
Qualifications
Basic Qualifications
Bachelor’s Degree or Military experience At least 2 years of Marketing experience At least 1 year of Customer Marketing experience
Preferred Qualifications
Masters Degree in Marketing, Business or Communications 3+ years of Marketing experience 2+ years of Customer Marketing experience At least 1 year of experience with Marketing technology tools and platforms
Note:
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
Compensation and Benefits
The minimum and maximum full-time annual salaries for this role are listed below, by location. Salaries for part-time roles will be prorated. McLean, VA: $96,500 - $110,100; Richmond, VA: $87,700 - $100,100. This role is eligible to earn performance-based incentive compensation, which may include cash bonuses and long-term incentives. Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits. Eligibility varies by status.
Additional Information
This role is expected to accept applications for a minimum of 5 business days. No agencies. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable laws. Capital One promotes a drug-free workplace. If accommodations are needed, contact Recruiting at 1-800-304-9102 or RecruitingAccommodation@capitalone.com. For technical questions, email Careers@capitalone.com. Capital One does not provide recommendations or guarantees for third-party products or services. Capital One Financial is made up of several entities; location-specific postings may refer to Capital One Canada, Europe, or COPSSC as appropriate.
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At Capital One, we’re building a leading information-based technology company. Still founder-led, Capital One is on a journey to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding. Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we can change banking for good. The BC&P Creative Excellence & Go To Market team is on a mission to transform marketing and become a best-in-class marketing organization through our customer-first, personalized marketing approach. We are focused on creating seamless experiences for each customer at a 1:1 level across all touchpoints. This role is accountable for building marketing strategies and supporting campaign execution, all powered by our enhanced technology, real-time data and advanced analytic models. The role will allow you to flex muscles in emerging customer lifecycle marketing strategies, new and innovative marketing technologies, and marketing across several channels. Successful marketers in this role will be able to tie together key marketing and business results, bring several large and complex workstreams into market, work across multiple marketing channels, build powerful relationships across a variety of partners and stakeholders, story tell for business impact, and most importantly, they have the desire to change how we “do marketing” at Capital One.
What we are looking for
Customer-obsessed: Loves diving deep into data to understand customer behavior and motivations. Marketing analytics practitioner & problem solver: Uses data and storytelling to influence decisions and deliver actionable recommendations that solve current customer engagement & product marketing opportunities. Strategic and detail-driven: Helps shape marketing strategy and initiatives, ensures successful measurement of campaigns by aligning on metrics, reporting on ROI, and measuring results. Also, has an eye for details to ensure GTM plans are successfully executed in a well-managed fashion. Results oriented: Focuses on driving impact in both the short and long term, and is able to drive and execute an agenda end-to-end from conception through to in-market delivery within an uncertain and fluid environment. Team player: Helps us achieve more than the sum of our parts by collaborating effectively with others and encouraging an inclusive culture with diverse teammates Creative Thinking: Able to think outside the box for creative development and marketing strategy keeping a constant eye on the evolving marketing industry. Growth Mindset: Hungry to learn the latest marketing tactics, trends, and tech/platforms to help continue and evolve/optimize how Capital One markets.
General Responsibilities
Develop insight-driven Customer Marketing strategies and campaigns, which includes making recommendations on what marketing channels we should use, what marketing creative should look like, and what marketing testing we should do. Lead launches of several large and complex marketing initiatives and campaigns, from intent development to execution. Help drive more and optimized usage of key Martech platforms, which includes owning the launch of some new platform use cases. Work cross-functionally with a variety of partners that include, but are not limited to, Campaign Operations, Business Analysts, Tech teams, Product teams, Legal & Compliance, 3rd party vendors and more. Write clear and concise test documents and test plans. Translate and communicate business goals into effective creative briefs. Read, interpret, and use data (inclusive of visualization) to make informed decisions. Manage creative development (with internal creative teams or agency partners) to ensure marketing is on-brand, high quality, aligned to our strategic intent and delivered on schedule. Lead research work streams that drive actionable insights for our business or marketing teams. Analyze customer behavior data to identify opportunities and optimal segments to optimize marketing tests and strategies. Contribute to articulating the future state of how we want marketing to work at Capital One, particularly driving how our marketing strategy evolves. Proactively identify marketing opportunities for expansions, optimizations and improvements based on industry trends and marketing best practices.
Qualifications
Basic Qualifications
Bachelor’s Degree or Military experience At least 2 years of Marketing experience At least 1 year of Customer Marketing experience
Preferred Qualifications
Masters Degree in Marketing, Business or Communications 3+ years of Marketing experience 2+ years of Customer Marketing experience At least 1 year of experience with Marketing technology tools and platforms
Note:
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
Compensation and Benefits
The minimum and maximum full-time annual salaries for this role are listed below, by location. Salaries for part-time roles will be prorated. McLean, VA: $96,500 - $110,100; Richmond, VA: $87,700 - $100,100. This role is eligible to earn performance-based incentive compensation, which may include cash bonuses and long-term incentives. Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits. Eligibility varies by status.
Additional Information
This role is expected to accept applications for a minimum of 5 business days. No agencies. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable laws. Capital One promotes a drug-free workplace. If accommodations are needed, contact Recruiting at 1-800-304-9102 or RecruitingAccommodation@capitalone.com. For technical questions, email Careers@capitalone.com. Capital One does not provide recommendations or guarantees for third-party products or services. Capital One Financial is made up of several entities; location-specific postings may refer to Capital One Canada, Europe, or COPSSC as appropriate.
#J-18808-Ljbffr