Overview
Our client is seeking a Paid Social Manager to sit onsite in Bethesda, Maryland. Responsibilities
Develop, implement and manage comprehensive paid social media strategies to achieve business objectives across Meta, Pinterest, TikTok, Snapchat, and other platforms. Oversee the execution and optimization of product catalogs to create dynamic and personalized ad experiences. Work closely with creative teams to develop engaging and effective ad creatives and review copy. Lead and manage multiple projects simultaneously, ensuring timely execution and delivery. Oversee agency performance, track KPIs, and evaluate campaign effectiveness while making data-informed recommendations for continuous improvement. Adjust plans on daily, weekly, and monthly levels to ensure campaigns are hitting top line goals. Collaborate with the Director, teams, and agencies on adjustments to the digital advertising budget effectively, allocating resources for maximum impact and efficiency across campaigns on a daily, weekly, and monthly pacing. Use analytics tools like Adobe and in-platform analytics to track, analyze, and report on key performance indicators. Collaborate with the customer insights team on weekly and monthly reporting. Provide regular performance reports and insights to key stakeholders. Identify growth opportunities through data analysis, A/B testing, and market research. Continuously test creatives, campaigns, and audiences to drive improvements. Participate in platform Beta programs and test new features to stay ahead of trends and improve account performance. Manage and develop direct reports and foster career development. REQUIRED SKILLS AND EXPERIENCE
5-6 years of experience in
paid social
managing large budgets Expert in Meta Ads Manager (pixels, Events Manager, Meta API integrations) Strong analytical skills; ability to design/interpret MMM, brand lift studies, test/control experiments Budget management (multi-million $) People & project management Experience launching new channels (Pinterest, TikTok, Reddit, Snapchat) The pay is $120,000 to $125,000 depending upon experience.
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Our client is seeking a Paid Social Manager to sit onsite in Bethesda, Maryland. Responsibilities
Develop, implement and manage comprehensive paid social media strategies to achieve business objectives across Meta, Pinterest, TikTok, Snapchat, and other platforms. Oversee the execution and optimization of product catalogs to create dynamic and personalized ad experiences. Work closely with creative teams to develop engaging and effective ad creatives and review copy. Lead and manage multiple projects simultaneously, ensuring timely execution and delivery. Oversee agency performance, track KPIs, and evaluate campaign effectiveness while making data-informed recommendations for continuous improvement. Adjust plans on daily, weekly, and monthly levels to ensure campaigns are hitting top line goals. Collaborate with the Director, teams, and agencies on adjustments to the digital advertising budget effectively, allocating resources for maximum impact and efficiency across campaigns on a daily, weekly, and monthly pacing. Use analytics tools like Adobe and in-platform analytics to track, analyze, and report on key performance indicators. Collaborate with the customer insights team on weekly and monthly reporting. Provide regular performance reports and insights to key stakeholders. Identify growth opportunities through data analysis, A/B testing, and market research. Continuously test creatives, campaigns, and audiences to drive improvements. Participate in platform Beta programs and test new features to stay ahead of trends and improve account performance. Manage and develop direct reports and foster career development. REQUIRED SKILLS AND EXPERIENCE
5-6 years of experience in
paid social
managing large budgets Expert in Meta Ads Manager (pixels, Events Manager, Meta API integrations) Strong analytical skills; ability to design/interpret MMM, brand lift studies, test/control experiments Budget management (multi-million $) People & project management Experience launching new channels (Pinterest, TikTok, Reddit, Snapchat) The pay is $120,000 to $125,000 depending upon experience.
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