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Creative Lead - Motion Design, Creative

Wealthfront, Utica, New York, United States

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Overview

We’re looking for an experienced motion designer to join Wealthfront’s Creative Team, reporting to our Visual Creative Director. As Wealthfront’s first Motion Designer, you’ll help define Wealthfront's approach to motion from the ground up, bringing our work to life through inventive and impeccable execution. Your work will help transform complex financial ideas into simple “ah-ha” narratives that feel modern, approachable, and motivating—challenging assumptions about what a financial brand can look and feel like. Responsibilities

Collaborate closely with cross-functional colleagues to create a wide range of assets: develop narrative frameworks and visual metaphors that translate complex financial systems, data, and behaviors into clear, memorable stories across brand, product, and editorial surfaces. Assets appear across webpages, emails, social media, connected TV, and product, adapting narratives to channel-specific best practices. Define how brand guidelines come to life as a system, visualizing the ins and outs of complex financial products with clarity, consistency, and appropriate flair. Work with communications and research teams to turn data-driven, timely editorial content into engaging, shareable social videos. Support product designers with subtle in-product implementations that impact the product experience and help uplevel interactive prototypes. Lead motion initiatives with a focus on narrative clarity, shaping visual metaphors and adapting storytelling to channel best practices. Establish new processes to ideate, prototype, and evaluate motion and interaction concepts, partnering cross-functionally to uncover where motion can unlock greater product and business impact. Qualifications

8+ years as a motion designer in an agency, studio, or in-house creative team. Strong background in consumer-driven digital marketing and product storytelling, with experience explaining complex or abstract concepts through motion across web, email, social media, Connected TV, and product surfaces. Experience developing motion systems and principles for a brand, adapting motion expressions across brand touchpoints. Technical motion production skills with After Effects (or similar tools), with fluency in delivering assets and specifications for engineering and production partners. Bonus: 3D modeling and rendering skills. Bonus: Illustration or drawing skills. Impact

Pioneer motion’s role at Wealthfront, amplifying our brand, product, and marketing experience through storytelling-driven animation. Lead large, complex motion initiatives with narrative clarity, shaping visual metaphors and adapting stories to channel best practices. Foster strong partnerships with marketing, product, design, and research teams to define project goals and scope, ensuring motion solutions are grounded in audience insight and intended behavioral outcomes. Deliver exceptional motion design craft, balancing expressiveness with clarity and scalability, and anticipating longer-term brand system needs. Leadership

Establish new processes that enable the creative team to ideate, prototype, and evaluate motion and interaction concepts, partnering cross-functionally to unlock greater product and business impact. Advocate for motion as a strategic discipline—demonstrating how thoughtful animation improves comprehension, confidence, and decision-making in complex financial experiences. Share knowledge and mentor team members to better understand motion possibilities and identify opportunities where motion can clarify abstract concepts. Creative Development and Oversight

Uplevel creative campaigns and multi-touch experiences from concept to delivery, incorporating stakeholder feedback effectively. Work through ambiguous problems by collaborating with peers to explore narrative approaches and distill them into focused motion solutions from concept to execution. Maintain Wealthfront’s motion guidelines as a system, improving consistency, clarity, and reusability of motion patterns across touchpoints. Lead team meetings and working sessions, articulating and defending motion design decisions with audience insight and business context, while driving alignment across stakeholders. Desired Experience

8+ years as a motion designer in an agency, studio, or in-house creative team. Strong background in consumer-driven digital marketing and product storytelling across web, email, social media, Connected TV, and product surfaces. Experience developing motion systems for a brand and applying them across touchpoints. Proficiency with After Effects (or equivalent) and delivering assets/specifications for engineering and production partners. Bonus: 3D modeling/rendering; Bonus: illustration/drawing skills. If you’re a creative rising star with a passion for storytelling and a drive to create impactful work, we’d love to hear from you. Apply now to join our team and make your mark in the world of money. We’re a remote-friendly team and open to candidates in the US and parts of Canada—with opportunities to meet and collaborate in-person for occasional company and team-specific events. Estimated annual salary:

~$189,000 USD, plus equity. Benefits include medical, vision, dental, 401K plan + matching, generous time off, parental leave, wellness reimbursements, professional development, employee investing discount, and more! About Wealthfront Here at Wealthfront, our mission is to create a financial system that favors people, not institutions. We do this by leveraging technology to build powerful, low-cost, and easy-to-use financial products that help modern investors grow and manage their money. We started with the ambition to transform the investment advisory business. By automating strategies typically reserved for the wealthy, we unlocked access to high quality investment advice for a digitally-native generation that was underserved by traditional institutions. Since then, we’ve expanded to a full suite of products designed to help our clients turn their savings into long-term wealth, including: A Cash Account with high-yield potential and instant access to money. A zero-commission Stock Investing Account with 50+ handpicked collections. Multiple automated investing portfolios designed to unlock tax savings with industry-leading costs and accessible minimums. Our award-winning products have attracted over 1 million clients who trust us with more than $85 billion of their hard earned savings. If you’re inspired to help reshape the financial industry, let’s talk! For more information please visit www.wealthfront.com. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Please review our candidate privacy notice. Disclosures:

All investing involves risk, including the possible loss of principal. Tax-Loss Harvesting benefits vary depending on the client’s tax and investment profile. Wealthfront does not provide tax advice. The Cash Account is offered by Wealthfront Brokerage LLC and Wealthfront Advisers LLC is an SEC-registered investment adviser. The checking features are provided by Green Dot Bank, FDIC. Fees and eligibility may apply; see Deposit Account Agreement for details.

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