Account Based Marketing Lead (Healthcare)
Cloud Software Group, Los Angeles, California, United States, 90079
About This Team:
Reporting to the Director of Global Account Based Marketing (ABM), the ABM Lead, Healthcare, North America (NAM) plays a critical role in driving customer engagement, using vertical, account, contact and marketing insights to inform GTM strategy, messaging, and planning.
The primary focus is on helping our Go-To-Market (GTM) teams gain traction in the account: improving customer sentiment, creating and deepening relationships, and overcoming barriers to engagement. Ultimately, the aim is to increase adoption of Citrix technology within this key sector.
Job Description/Responsibilities: You will focus on a portfolio of existing enterprise Healthcare customers and work closely with GTM, digital marketing, events, and performance marketing teams to deliver ABM activities that are grounded in data modeling, pattern identification, customer intelligence, and performance insights. In return, these activities will lead to deeper customer engagement, surface new relationships, and demonstrate Citrix’s value through measurable, insight‑backed impact.
The role demands curiosity and deep analytical rigor, in particular the ability to drill into complex data on accounts, contacts, and campaigns, delivering insights that inform GTM teams and Marketing campaigns. Comfortable interrogating account behavior, segmentation data, campaign performance metrics, and market data sets to uncover actionable insights and opportunities for optimization. The role is suited for a data‑centric marketer with strong analytical acumen, able to translate data into engagement strategies that meaningfully influence account progression.
Collaboration with GTM leadership, as well as Sales and Technical Strategists, is key, and you will work closely from the outset to understand goals, priorities, and barriers to success. You will be expected to be a regular contributor at GTM team meetings and, as such, you must be an expert communicator who uses data storytelling to distill complex data into clear insights and recommendations for these teams.
Finally, you will have
extensive knowledge and experience
in the
Healthcare
Sector, possibly from working in this sector. This will help to establish credibility and relationships with both GTM teams and customers. This will also ensure that marketing activities and deliverables are relevant and tailored to Healthcare audiences.
Primary Accountabilities Strategy Development & Execution
Uses vertical and account insights to develop ABM strategies aligned to GTM objectives, leveraging deep data insights to identify adoption barriers and opportunities.
Builds Healthcare engagement plans grounded in historical data, segmentation, customer behavior patterns, competitive activity, and regulatory context.
Partner with Marketing teams to enhance messaging and engagement strategies using data‑backed insights.
Where required, build dedicated ABM strategies for focus accounts nominated by GTM Leaders.
Collaboration
Forge close alliances with
Sales and Technical Executive Leaders , and partner closely with GTM teams to understand requirements, priorities, relationships, and strategic delivery gaps.
Work with
GTM teams
to ensure that marketing campaigns are aligned to strategic objectives, while deliverables meet the needs of the business and target outcomes.
Support account strategy planning with market intelligence, customer behavior analytics, and account intimacy data.
Events
Support audience acquisition and follow‑up for Healthcare marketing events, using data analysis for targeting, segmentation and follow‑up.
Promote planned Citrix events to GTM teams, providing insights to ensure that events are targeted at the optimum audiences and customer invitations are personalized where possible.
Work with the Events team to track and prove
successful delivery of events
via agreed key metrics, as well as sharing feedback on event improvement opportunities.
KPIs & Reporting
Monitor performance against KPIs using analytics, dashboards, and reporting.
Establish regular
reporting , delivering
customer data insights
including campaign engagement, use cases, tech plays, new and existing contacts.
Use data storytelling to interpret and present complex insights to stakeholders.
Partner with Performance Marketing and Marketing Operations
to analyze campaign outcomes , and
customer insights
to develop strategies, content and messaging.
Data Analysis
Conduct ongoing market, vertical, and competitor analysis.
Drill into
account, contact
and
campaign data sets
across multiple platforms.
Work with GTM teams to deliver insights, content, and next best actions which inform and shape customer engagement, as well as improve customer sentiment.
Share vertical/customer insights
with other teams, to inform design and delivery of marketing content and activities, e.g., Platform Marketing, Moments that Matter.
Required Experience/Skills:
Experience across marketing functions e.g. communications, digital marketing, ABM, or Market Research.
Proven experience in Account-Based Marketing, or a similar role, preferably B2B and in a technology‑focused industry.
Exceptional data analysis skills and the ability to interpret complex datasets.
Experience in using data visualization tools e.g. Power BI, Looker Studio.
Effectively uses data storytelling to present complex insights to Executive and GTM audiences.
Demonstrable use of critical thinking and problem‑solving to break down complex problems and identify solutions.
Significant experience in the Healthcare Sector, within-depth knowledge, and understanding of healthcare challenges, priorities, funding, services, and KPIs.
Strong verbal and written communications skills.
Excellent project management skills.
Results‑oriented mindset with a focus on driving measurable outcomes.
Excellent presentation skills and equally able to present to executive, sales and technical audiences.
Oral and written fluency in English.
Qualifications
Bachelor's or master's degree in Marketing, Business Administration, or related field.
Compensation may vary depending on your location, qualifications including job‑related education, training, experience, licensure, and certification. Certain roles are eligible for additional rewards, including annual bonus and sales incentives depending on the terms of the applicable plan and role as well as individual performance. NY generally ranges: $130,411‑$195,617; CA generally ranges: $136,081‑$204,121; All other locations fall under our General State range: $113,401‑$170,101.
Benefits may vary depending on the nature of your employment with Cloud Software Group and the country where you work. U.S. based employees are typically offered access to healthcare, life insurance and disability benefits, 401(k) plan and company match, among others. This requisition has no specific deadline for completion.
About Us: Cloud Software Group is one of the world’s largest cloud solution providers, serving more than 100 million users around the globe. When you join Cloud Software Group, you are making a difference for real people, each of whom count on our suite of cloud‑based products to get work done — from anywhere. Members of our team will tell you that we value passion for technology and the courage to take risks. Everyone is empowered to learn, dream, and build the future of work. We are on the brink of another Cambrian leap — a moment of immense evolution and growth. And we need your expertise and experience to do it. Now is the perfect time to move your skills to the cloud.
Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination. All qualified applicants will receive consideration for employment without regard to age, race, color, creed, sex or gender, sexual orientation, gender identity, gender expression, ethnicity, national origin, ancestry, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions (including lactation status), marital status, military service, protected veteran status, political activity or affiliation, taking or requesting statutorily protected leave and other protected classifications.
Cloud Software Group will consider qualified applicants with a criminal history and conduct the recruiting process in accordance with the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers and San Diego Fair Chance Ordinance. For access to the laws see the following links: California FCA and Los Angeles FCO.
If you need a reasonable accommodation due to a disability during any part of the application process, please contact us via the Bridge portal for assistance.
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Reporting to the Director of Global Account Based Marketing (ABM), the ABM Lead, Healthcare, North America (NAM) plays a critical role in driving customer engagement, using vertical, account, contact and marketing insights to inform GTM strategy, messaging, and planning.
The primary focus is on helping our Go-To-Market (GTM) teams gain traction in the account: improving customer sentiment, creating and deepening relationships, and overcoming barriers to engagement. Ultimately, the aim is to increase adoption of Citrix technology within this key sector.
Job Description/Responsibilities: You will focus on a portfolio of existing enterprise Healthcare customers and work closely with GTM, digital marketing, events, and performance marketing teams to deliver ABM activities that are grounded in data modeling, pattern identification, customer intelligence, and performance insights. In return, these activities will lead to deeper customer engagement, surface new relationships, and demonstrate Citrix’s value through measurable, insight‑backed impact.
The role demands curiosity and deep analytical rigor, in particular the ability to drill into complex data on accounts, contacts, and campaigns, delivering insights that inform GTM teams and Marketing campaigns. Comfortable interrogating account behavior, segmentation data, campaign performance metrics, and market data sets to uncover actionable insights and opportunities for optimization. The role is suited for a data‑centric marketer with strong analytical acumen, able to translate data into engagement strategies that meaningfully influence account progression.
Collaboration with GTM leadership, as well as Sales and Technical Strategists, is key, and you will work closely from the outset to understand goals, priorities, and barriers to success. You will be expected to be a regular contributor at GTM team meetings and, as such, you must be an expert communicator who uses data storytelling to distill complex data into clear insights and recommendations for these teams.
Finally, you will have
extensive knowledge and experience
in the
Healthcare
Sector, possibly from working in this sector. This will help to establish credibility and relationships with both GTM teams and customers. This will also ensure that marketing activities and deliverables are relevant and tailored to Healthcare audiences.
Primary Accountabilities Strategy Development & Execution
Uses vertical and account insights to develop ABM strategies aligned to GTM objectives, leveraging deep data insights to identify adoption barriers and opportunities.
Builds Healthcare engagement plans grounded in historical data, segmentation, customer behavior patterns, competitive activity, and regulatory context.
Partner with Marketing teams to enhance messaging and engagement strategies using data‑backed insights.
Where required, build dedicated ABM strategies for focus accounts nominated by GTM Leaders.
Collaboration
Forge close alliances with
Sales and Technical Executive Leaders , and partner closely with GTM teams to understand requirements, priorities, relationships, and strategic delivery gaps.
Work with
GTM teams
to ensure that marketing campaigns are aligned to strategic objectives, while deliverables meet the needs of the business and target outcomes.
Support account strategy planning with market intelligence, customer behavior analytics, and account intimacy data.
Events
Support audience acquisition and follow‑up for Healthcare marketing events, using data analysis for targeting, segmentation and follow‑up.
Promote planned Citrix events to GTM teams, providing insights to ensure that events are targeted at the optimum audiences and customer invitations are personalized where possible.
Work with the Events team to track and prove
successful delivery of events
via agreed key metrics, as well as sharing feedback on event improvement opportunities.
KPIs & Reporting
Monitor performance against KPIs using analytics, dashboards, and reporting.
Establish regular
reporting , delivering
customer data insights
including campaign engagement, use cases, tech plays, new and existing contacts.
Use data storytelling to interpret and present complex insights to stakeholders.
Partner with Performance Marketing and Marketing Operations
to analyze campaign outcomes , and
customer insights
to develop strategies, content and messaging.
Data Analysis
Conduct ongoing market, vertical, and competitor analysis.
Drill into
account, contact
and
campaign data sets
across multiple platforms.
Work with GTM teams to deliver insights, content, and next best actions which inform and shape customer engagement, as well as improve customer sentiment.
Share vertical/customer insights
with other teams, to inform design and delivery of marketing content and activities, e.g., Platform Marketing, Moments that Matter.
Required Experience/Skills:
Experience across marketing functions e.g. communications, digital marketing, ABM, or Market Research.
Proven experience in Account-Based Marketing, or a similar role, preferably B2B and in a technology‑focused industry.
Exceptional data analysis skills and the ability to interpret complex datasets.
Experience in using data visualization tools e.g. Power BI, Looker Studio.
Effectively uses data storytelling to present complex insights to Executive and GTM audiences.
Demonstrable use of critical thinking and problem‑solving to break down complex problems and identify solutions.
Significant experience in the Healthcare Sector, within-depth knowledge, and understanding of healthcare challenges, priorities, funding, services, and KPIs.
Strong verbal and written communications skills.
Excellent project management skills.
Results‑oriented mindset with a focus on driving measurable outcomes.
Excellent presentation skills and equally able to present to executive, sales and technical audiences.
Oral and written fluency in English.
Qualifications
Bachelor's or master's degree in Marketing, Business Administration, or related field.
Compensation may vary depending on your location, qualifications including job‑related education, training, experience, licensure, and certification. Certain roles are eligible for additional rewards, including annual bonus and sales incentives depending on the terms of the applicable plan and role as well as individual performance. NY generally ranges: $130,411‑$195,617; CA generally ranges: $136,081‑$204,121; All other locations fall under our General State range: $113,401‑$170,101.
Benefits may vary depending on the nature of your employment with Cloud Software Group and the country where you work. U.S. based employees are typically offered access to healthcare, life insurance and disability benefits, 401(k) plan and company match, among others. This requisition has no specific deadline for completion.
About Us: Cloud Software Group is one of the world’s largest cloud solution providers, serving more than 100 million users around the globe. When you join Cloud Software Group, you are making a difference for real people, each of whom count on our suite of cloud‑based products to get work done — from anywhere. Members of our team will tell you that we value passion for technology and the courage to take risks. Everyone is empowered to learn, dream, and build the future of work. We are on the brink of another Cambrian leap — a moment of immense evolution and growth. And we need your expertise and experience to do it. Now is the perfect time to move your skills to the cloud.
Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination. All qualified applicants will receive consideration for employment without regard to age, race, color, creed, sex or gender, sexual orientation, gender identity, gender expression, ethnicity, national origin, ancestry, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions (including lactation status), marital status, military service, protected veteran status, political activity or affiliation, taking or requesting statutorily protected leave and other protected classifications.
Cloud Software Group will consider qualified applicants with a criminal history and conduct the recruiting process in accordance with the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers and San Diego Fair Chance Ordinance. For access to the laws see the following links: California FCA and Los Angeles FCO.
If you need a reasonable accommodation due to a disability during any part of the application process, please contact us via the Bridge portal for assistance.
#J-18808-Ljbffr