Director, Customer Marketing - Small Store
Coca-Cola HBC, Atlanta, Georgia, United States, 30383
At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world.
Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands – ensuring that each brand connects deeply with local consumers in ways that scale globally.
What You’ll Do For Us
Leadcustomer marketing for assigned customer
Represent the Category Organizational Unit (OU) platforms/programming/innovationto the customer and customer team
Responsible for leading marketingfor ourspecificcustomersby amplifying the plansand creating differentiated marketing path to purchase platforms
Responsible for engaging with customer team andleveraging our Collaborative Business Plans and Coca-Cola Customer Commitment
Collaborate with IMX and a group of creative marketers toenable irresistiblecustomer marketing, as well as, working with IMX connections to drive compelling media/digital marketing
Focus on long term(3-5year) market and customer marketing platforms
Qualifications & Requirements
Bachelor’s degreerequired; MBA or other graduate degreepreferred
5 or moreyears of experience required, preferably in the consumer goods/beverages industry or sports business; 10 or more years preferred
Experience leading and being a part ofcross-functional teams
CustomerMarketing Experience
Shopper Insights, Multi-Cultural Marketing, Annual Planning, Sustainability
Selling experience and collaborating for value
Significant customer marketing and business analytics
Financial Management Experience
Significant Creative Experience inclusive of working with or for creative shopper agencies
Digital & Social Knowledge & Experience inclusive of customer media platforms
Work Focus
Inspire customer to engage in compelling and irresistible customer marketing platforms
Senior levelCustomerManagementSkills
Experience building, monitoring and implementingsales and marketingplansacross customer
Advanced Strategic and Creative Thinking
Ability to recognize, understand, and interpret shopper behavior, brand strategies, channel and customer needs, and turn this knowledge into action and results
Previous Customer/Shopper/Region/Channel Management experience
Demonstratedpersonalinfluencing ability
CommunicationFocus
This role will predominantly communicate with the customer leadershipandbottler
Predominant role is to collaborate with theCategory Leads,Customer Leadership, Connections and IMX and then inspireour customers andsystem (i.e.OU’s, Bottlers and Customers)with our category platforms
Predominantly shared interests butthere is work to do to align with bottlers andcustomer teams to win with key category initiatives
What We Can Do For You
Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we’re always innovating.
Expansive & Diverse Customers: We focus on a diversified and large range of customers each day.
Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.
Skills:
Leadership
Results-Oriented
Sales Process
Account Management
Customer Relationship Management (CRM)
Sales Management
Marketing
Pitch Presentations
Consultative Sales Management
Business Insights
Sales Forecasting
Communication
National Account Sales
Customer Service Management
Decision Making
Business Development
Negotiation
#J-18808-Ljbffr
Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands – ensuring that each brand connects deeply with local consumers in ways that scale globally.
What You’ll Do For Us
Leadcustomer marketing for assigned customer
Represent the Category Organizational Unit (OU) platforms/programming/innovationto the customer and customer team
Responsible for leading marketingfor ourspecificcustomersby amplifying the plansand creating differentiated marketing path to purchase platforms
Responsible for engaging with customer team andleveraging our Collaborative Business Plans and Coca-Cola Customer Commitment
Collaborate with IMX and a group of creative marketers toenable irresistiblecustomer marketing, as well as, working with IMX connections to drive compelling media/digital marketing
Focus on long term(3-5year) market and customer marketing platforms
Qualifications & Requirements
Bachelor’s degreerequired; MBA or other graduate degreepreferred
5 or moreyears of experience required, preferably in the consumer goods/beverages industry or sports business; 10 or more years preferred
Experience leading and being a part ofcross-functional teams
CustomerMarketing Experience
Shopper Insights, Multi-Cultural Marketing, Annual Planning, Sustainability
Selling experience and collaborating for value
Significant customer marketing and business analytics
Financial Management Experience
Significant Creative Experience inclusive of working with or for creative shopper agencies
Digital & Social Knowledge & Experience inclusive of customer media platforms
Work Focus
Inspire customer to engage in compelling and irresistible customer marketing platforms
Senior levelCustomerManagementSkills
Experience building, monitoring and implementingsales and marketingplansacross customer
Advanced Strategic and Creative Thinking
Ability to recognize, understand, and interpret shopper behavior, brand strategies, channel and customer needs, and turn this knowledge into action and results
Previous Customer/Shopper/Region/Channel Management experience
Demonstratedpersonalinfluencing ability
CommunicationFocus
This role will predominantly communicate with the customer leadershipandbottler
Predominant role is to collaborate with theCategory Leads,Customer Leadership, Connections and IMX and then inspireour customers andsystem (i.e.OU’s, Bottlers and Customers)with our category platforms
Predominantly shared interests butthere is work to do to align with bottlers andcustomer teams to win with key category initiatives
What We Can Do For You
Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we’re always innovating.
Expansive & Diverse Customers: We focus on a diversified and large range of customers each day.
Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.
Skills:
Leadership
Results-Oriented
Sales Process
Account Management
Customer Relationship Management (CRM)
Sales Management
Marketing
Pitch Presentations
Consultative Sales Management
Business Insights
Sales Forecasting
Communication
National Account Sales
Customer Service Management
Decision Making
Business Development
Negotiation
#J-18808-Ljbffr