Healthcare Marketing Advisory Board Member
Tectonic Health, New York, New York, United States
Tectonic Health
Tectonic Health is building the intelligent primary care network of the future. Our nurse practitioner–led model delivers high-quality care directly to patients through virtual visits, home visits, and pop-up clinics, powered by proprietary data technology that continuously learns to improve prediction, triage, and early intervention.
Today, employers lose billions annually due to absenteeism, delayed care, and fragmented access. Tectonic closes these gaps by delivering rapid, convenient, and cost-efficient care and by clearly communicating value to employers, employees, and partners through disciplined, outcomes-driven healthcare marketing.
Our platform is already demonstrating strong traction across Central Pennsylvania: App live on the Apple App Store and Google Play Store 7 employer clients at CanPost, generating $25K in MRR, with one client expanding to their full population launch on April 1. Expanding employer pipeline with sustained inbound demand 58% of enrolled patients fully onboarded and active 30%+ of Pre-Seed SAFE round already committed
As we expand, marketing excellence from employer acquisition to patient engagement is central to scaling the country’s first distributed, intelligent primary care network.
Mission & Impact Tectonic’s mission is to create a smarter, more equitable healthcare system by rethinking how and where care is delivered. We are building a distributed, data-driven care network that unlocks better outcomes, lower costs, and scalable access.
Marketing is critical to that mission. Our Advisory Board helps ensure that Tectonic’s story, value propositions, and growth strategies accurately reflect clinical impact, economic ROI, and the lived experience of patients and employers.
About the Role We are seeking a Healthcare Marketing Advisory Board Member to help shape Tectonic’s brand strategy, go-to-market execution, and growth narrative across employer, payer, and patient audiences.
This is a part-time, high-impact advisory role for a senior healthcare marketing or growth leader who understands how healthcare products are discovered, evaluated, trusted, and adopted in complex B2B and B2C environments.
Advisors will work closely with the leadership team to refine messaging, accelerate employer adoption, improve member engagement, and ensure that marketing strategy remains tightly aligned with product, care delivery, and long-term business goals.
Responsibilities include: Provide strategic guidance on healthcare marketing, brand positioning, and category narrative Advise on employer-facing go-to-market strategy, including messaging, proof points, and ROI storytelling Support demand generation strategy across B2B (employers, partners) and B2C (patients, members) channels Offer insight on growth marketing, lifecycle engagement, onboarding, and retention Help define marketing KPIs tied to activation, utilization, and economic outcomes Align marketing strategy with product development, care delivery, and sales execution Serve as a thought partner on future offerings, including the Smart House Call Kit and SaaS platform
Qualifications 10+ years of experience in healthcare marketing, growth, brand, or go-to-market leadership Experience marketing healthcare services, digital health products, or value-based care models Strong understanding of employer healthcare buyers and patient engagement dynamic Experience translating clinical outcomes into compelling, compliant marketing narratives Comfortable advising fast-moving, early-stage teams with limited structure Passionate about improving access, reducing costs, and simplifying healthcare experiences Ability to contribute 1–2 hours per month for advisory meetings, strategic discussions, or introductions
Why Join Us Shape the marketing foundation of an intelligent, data-powered primary care model Gain equity in a high-growth venture with early traction and strong employer demand Collaborate with a mission-driven team and experienced advisory peers Influence a platform designed to reduce economic waste and improve workforce health Exclusive opportunity to participate in our Pre-Seed SAFE round Help build a healthcare brand centered on trust, clarity, and measurable impact
Equal Opportunity Statement Tectonic Health is committed to building a diverse, inclusive advisory board that reflects the communities we serve. We welcome applicants from all backgrounds and do not discriminate based on race, gender identity, disability, age, or any other legally protected status.
Today, employers lose billions annually due to absenteeism, delayed care, and fragmented access. Tectonic closes these gaps by delivering rapid, convenient, and cost-efficient care and by clearly communicating value to employers, employees, and partners through disciplined, outcomes-driven healthcare marketing.
Our platform is already demonstrating strong traction across Central Pennsylvania: App live on the Apple App Store and Google Play Store 7 employer clients at CanPost, generating $25K in MRR, with one client expanding to their full population launch on April 1. Expanding employer pipeline with sustained inbound demand 58% of enrolled patients fully onboarded and active 30%+ of Pre-Seed SAFE round already committed
As we expand, marketing excellence from employer acquisition to patient engagement is central to scaling the country’s first distributed, intelligent primary care network.
Mission & Impact Tectonic’s mission is to create a smarter, more equitable healthcare system by rethinking how and where care is delivered. We are building a distributed, data-driven care network that unlocks better outcomes, lower costs, and scalable access.
Marketing is critical to that mission. Our Advisory Board helps ensure that Tectonic’s story, value propositions, and growth strategies accurately reflect clinical impact, economic ROI, and the lived experience of patients and employers.
About the Role We are seeking a Healthcare Marketing Advisory Board Member to help shape Tectonic’s brand strategy, go-to-market execution, and growth narrative across employer, payer, and patient audiences.
This is a part-time, high-impact advisory role for a senior healthcare marketing or growth leader who understands how healthcare products are discovered, evaluated, trusted, and adopted in complex B2B and B2C environments.
Advisors will work closely with the leadership team to refine messaging, accelerate employer adoption, improve member engagement, and ensure that marketing strategy remains tightly aligned with product, care delivery, and long-term business goals.
Responsibilities include: Provide strategic guidance on healthcare marketing, brand positioning, and category narrative Advise on employer-facing go-to-market strategy, including messaging, proof points, and ROI storytelling Support demand generation strategy across B2B (employers, partners) and B2C (patients, members) channels Offer insight on growth marketing, lifecycle engagement, onboarding, and retention Help define marketing KPIs tied to activation, utilization, and economic outcomes Align marketing strategy with product development, care delivery, and sales execution Serve as a thought partner on future offerings, including the Smart House Call Kit and SaaS platform
Qualifications 10+ years of experience in healthcare marketing, growth, brand, or go-to-market leadership Experience marketing healthcare services, digital health products, or value-based care models Strong understanding of employer healthcare buyers and patient engagement dynamic Experience translating clinical outcomes into compelling, compliant marketing narratives Comfortable advising fast-moving, early-stage teams with limited structure Passionate about improving access, reducing costs, and simplifying healthcare experiences Ability to contribute 1–2 hours per month for advisory meetings, strategic discussions, or introductions
Why Join Us Shape the marketing foundation of an intelligent, data-powered primary care model Gain equity in a high-growth venture with early traction and strong employer demand Collaborate with a mission-driven team and experienced advisory peers Influence a platform designed to reduce economic waste and improve workforce health Exclusive opportunity to participate in our Pre-Seed SAFE round Help build a healthcare brand centered on trust, clarity, and measurable impact
Equal Opportunity Statement Tectonic Health is committed to building a diverse, inclusive advisory board that reflects the communities we serve. We welcome applicants from all backgrounds and do not discriminate based on race, gender identity, disability, age, or any other legally protected status.