Business Manager, On Trade Milano Italy Milano , Italy Commercial

Bacardi is a family, a company and a brand A family-owned company full of passionate employees and iconic brands, shaped by our rich history of spirited entrepreneurship. Bacardi Limited is built on the enduring legacy of a family. Ours is a vibrant, family owned spirits company, nurtured by seven generations of the Bacardí family. We are the largest, privately held spirits company. Bacardi was founded in 1862 in Santiago de Cuba, when Don Facundo Bacardí Massó revolutionized the spirits industry by creating the world’s first light-bodied rum. We have grown to encompass an impressive portfolio of more than 200 brands and labels. These include BACARDÍ rum, the world’s best-selling and most-awarded rum; GREY GOOSE vodka; DEWAR’S Blended Scotch whisky; BOMBAY SAPPHIRE gin; MARTINI vermouth and sparkling wines; CAZADORES 100% blue agave tequila; and other leading and emerging brands including WILLIAM LAWSON’S, ERISTOFF vodka, and ST. GERMAIN liqueur. We are focused on building upon our successes by recruiting the best and brightest talent to have a well-balanced employee population that reflects our diverse society, customers and consumers. Around the globe we employ nearly 6,000 people who are guardians of a tradition of excellence dating back more than 152 years. Our products are sold in more than 150 markets worldwide by our own companies and third-party distributors, and we operate 27 production facilities for bottling, distilling and manufacturing in 16 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. The Company is headquartered in Hamilton, Bermuda. OUR WAYS OF WORKING Our family legacy has positively influenced our ways of working and shaped the values to which our employees aspire. We’re caring, like a family, and act responsibly in the wider communities in which we operate. We trust one another, forge strong teams and networks that empower our matrix organization structure. We’re passionate, reflecting our Latin heritage, and we commit energy, heart and soul to our work. We are dedicated to being a role model in our industry, and we approach everything we do with Integrity First. Together, our values help us create what we’re most proud of: our True Heart and Winning Spirit – both in our home markets and across the world. ABOUT THE ROLE As the Field Account On Trade in the area, you will be accountable for creating value through driving sales and developing strategic relationships with key customers in the area assigned. You will create the legacy of Bacardi and drive key decisions that will significantly affect Bacardi’s full portfolio presence in the Italian On-trade. Your deep commercial knowledge, ability to develop strategic relationships and lead and inspire a Sales team will be key to your success in this role. You will be responsible to deliver key revenue and commercial targets as determined by the Country financial plan. You will build and maintain effective relationships with strategic customers for your channel. You will be accountable for the implementation of the customer and shopper programs within your channel as agreed in the Country Integrated Activity Plan (IAP). You will drive use of Commercial Excellence assets (e.g. Pictures of Success) and our approach to activate our brands to influence consumers at the point of purchase. You will identify opportunities for new business development and provide input into the development of category and channel plans. You are an entrepreneur and a full portfolio thinker. You will drive a shared vision and winning team spirit among the sales teams. This role is varied and a large percentage of your time will be spent interacting with the local sales team members as well as key customers. You can expect to be traveling extensively within your area to stay connected to all stakeholders. KEY ACCOUNTABILITIES AND RESPONSIBILITIES Deliver results and excellence in execution Deliver on key financial targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share) Deliver on Pictures of Success, temporary activities and new business targets Deliver impact from channel and shopper marketing programs in the Country IAP Understand customer strategy and how to leverage the Bacardi value proposition to grow mutual business Create effective long-term relationships with strategic customers and key stakeholders to drive financial impact Input into key decisions to ensure Bacardi’s Route-to-Market approach is optimized Continuously work on maximizing the effectiveness and efficiency Create a winning culture Drive executional excellence through a strong, functioning and oriented agenda Work closely with the On-trade Area Manager to build a shared sense of purpose among your teams Align all employees behind the targets and create a passion for winning in the organization Recognize accomplishments and behaviors in a timely manner Ensure all employees have knowledge of Bacardi history and culture MEASURES OF SUCCESS Performance:

Achieve financial targets (revenue, profitability) vs. budget; Achieve Pictures of Success targets Value share:

Drive value share growth of key Bacardi brands in Key Accounts Commercial scorecard:

Achieve goals defined in Commercial Scorecard and Country Capability Action Plan Customer:

Achieve target customer satisfaction measures – Picture of success Employee engagement:

Drive sustained improvement in engagement and enablement THE REWARDS For this role, you will receive the following: A competitive base salary, incentive bonus in line with our variable plan and competitive local market benefits. REPORTING LINES Reports To (solid lines): On-trade Area Manager KEY RELATIONSHIPS AND INTERDEPENDENCIES Your ability to operate and orchestrate seamlessly within the matrix will be critical for your success in this role and of the function. Internally: Convey information to: None Adapt and Exchange (reach agreement with): HR; Country KAM Team, Country Commercial development Team, Country CPA Team, Country Consumer Marketing Team Influence (affect change): Cluster Commercial Development Negotiate with: none Externally: Convey information to: None Adapt and Exchange (reach agreement with): None Influence (affect change): None Negotiate with: Customers CRITICAL EXPERIENCES FOR SUCCESS To be successful in this role you will have: Experience in sales in a leading FMCG company; Profound knowledge of the Italian On-trade market, Key customers, structures and ways of working; Strong track record of delivery with Customers WHS; Strong in self-organization, administration and priorities setting; Entrepreneurial capability & capacity The following experiences are preferred: Experience in the Spirits and/or Beverage Industry is a distinct advantage; Experience in additional functions beyond the ones listed above LEADERSHIP EXCELLENCE Living our Values and demonstrating high Learning Agility will be fundamental for success in this role, with our Leadership Excellence framework. You will develop deepening experience and inspire your teams in all 6 elements: Focus Externally to Win / Drive Execution & Results / Lead Strategically & Know your Business / Make the Matrix Work / Lead by Example / Develop and Inspire Talent At Bacardi we care deeply about finding brilliant talent who can bring personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture. leadership agility

Be part of our culture: Belonging, Self-Awareness, People Agility, Results Agility, Mental Agility, Change Agility. We value a culture of belonging and continuous learning. Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability. We promote a working environment where all employees are treated and rewarded fairly, and we do not tolerate discrimination based on national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, or other legally protected characteristics. At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package. The program is based on pay for performance, with incentives linked to company and individual performance. Compensation, Paid Time Off & Retirement

Competitive Pay Package Competitive Holiday/Paid Time Off, plus additional days offered (volunteer day) Retirement/Pension Plan Medical, Critical Illness, and Life Insurance Employee Assistance Programs Best-in-class, family-friendly, and inclusive leave policies Additional Benefits

Flexible work arrangements (depending on role/office/site location) Access to E-learning Platforms and Career Development programs Travel Discounts (hotel and car rental) And much more! The benefits may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change. Some benefits may be subject to employee contributions. Some benefits may be fully or partially subsidized. Incentive plans are linked to employment and can vary by region, market, function or brand. Be a Part of Our Culture

BE Fearless

We empower our teams to question, challenge and innovate. This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless. BEHAVE LIKE Family

We treat each other and our communities like family. Always. We are all Primos (cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be. The spirit of entrepreneurship is at the heart of everything we do.

Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work. Life Inside Bacardi Be Fearless, act like a Founder.

Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.

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