Advanced Specialist, Strategic Partnerships Marketing
Pearson, Lansing, Michigan, United States, 48900
Overview
Job title:
Advanced Specialist, Strategic Partnerships Marketing
Description:
A senior strategic marketer shaping U.S. partnership messaging, ABM strategy, and cross‑functional go‑to‑market alignment for higher‑education and public‑sector audiences. Roles often aligned in market to Strategic Marketing Manager, Senior Marketing Manager (B2B/Enterprise), Partner Marketing Manager or ABM Manager.
Location:
US Remote, with occasional travel
The Role We’re looking for an experienced Marketing Manager to serve as an individual contributor supporting Pearson’s most critical higher education, institutional, and public-sector partnership efforts.
This role is designed for a marketer who brings deep expertise, sound judgment, and the ability to operate independently on complex initiatives. You’ll help shift conversations in the U.S. market from product-level engagement to institution-wide and system-level partnerships, contributing strategic insight, messaging, and campaign guidance that supports long-term growth.
You will serve as a key U.S. strategic marketing expert who co-creates ABM programs for institutional leaders with Global counterparts, using U.S. market insight to shape strategy while also scaling reusable frameworks and learnings globally. You’ll drive alignment and execution through collaboration with Sales, Product and the global marketing teams.
Key Responsibilities
Contribute to the development and execution of U.S.-focused strategic marketing initiatives that position Pearson as a trusted partner to university leadership, systems, and government-adjacent stakeholders
Shape and evolve U.S. messaging and positioning for Pearson’s pan-portfolio higher education offering, tailored to institutional and public-sector needs
Apply and adapt global thought leadership into market-relevant narratives, content, and campaigns aligned to U.S. policy, funding, and institutional priorities
Develop strategic messaging frameworks, toolkits, and guidance that support geo and segment marketing teams in effective local execution
Support strategic partnership pursuits, proposals, and large-scale opportunities by aligning marketing inputs to sales and business development needs
Partner with the Events team to inform U.S. event strategy and content for senior institutional and government audiences
Collaborate cross-functionally with U.S. sales, product marketing, and global stakeholders to ensure alignment and clarity
Track and assess marketing effectiveness across awareness, engagement, and commercial influence, contributing insights to inform future strategy
Provide informal mentorship and guidance to specialists and peers through subject-matter expertise and best-practice sharing
What We’re Looking For
A seasoned marketer with experience engaging senior stakeholders in higher education, B2B, or public-sector environments
Demonstrated strength in messaging, positioning, and strategic narrative development for complex, multi-solution offerings
Ability to work independently on high-impact initiatives, exercising judgment and influencing outcomes without formal authority
Strong collaborator who navigates matrixed environments effectively across global and U.S. teams
Comfortable balancing strategic thinking with hands-on execution
Passion for education and the role partnerships play in driving systemic impact
Compensation and Benefits Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by applicable laws, the pay range for this position is as follows:
The minimum full-time salary range is between $90,000 - $110,000 per annum.
Applications will be accepted through Friday, February 10. This window may be extended depending on business needs.
This position is eligible to participate in an annual incentive program, and information on benefits offered is available here.
Who we are At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We are the world’s lifelong learning company. For us, learning isn’t just what we do. It’s who we are. To learn more: We are Pearson.
Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.
Job:
Marketing
Job Family:
GO_TO_MARKET
Organization:
Corporate Marketing & Communications
Schedule:
FULL_TIME
Workplace Type:
Remote
Req ID:
22475
#J-18808-Ljbffr
Advanced Specialist, Strategic Partnerships Marketing
Description:
A senior strategic marketer shaping U.S. partnership messaging, ABM strategy, and cross‑functional go‑to‑market alignment for higher‑education and public‑sector audiences. Roles often aligned in market to Strategic Marketing Manager, Senior Marketing Manager (B2B/Enterprise), Partner Marketing Manager or ABM Manager.
Location:
US Remote, with occasional travel
The Role We’re looking for an experienced Marketing Manager to serve as an individual contributor supporting Pearson’s most critical higher education, institutional, and public-sector partnership efforts.
This role is designed for a marketer who brings deep expertise, sound judgment, and the ability to operate independently on complex initiatives. You’ll help shift conversations in the U.S. market from product-level engagement to institution-wide and system-level partnerships, contributing strategic insight, messaging, and campaign guidance that supports long-term growth.
You will serve as a key U.S. strategic marketing expert who co-creates ABM programs for institutional leaders with Global counterparts, using U.S. market insight to shape strategy while also scaling reusable frameworks and learnings globally. You’ll drive alignment and execution through collaboration with Sales, Product and the global marketing teams.
Key Responsibilities
Contribute to the development and execution of U.S.-focused strategic marketing initiatives that position Pearson as a trusted partner to university leadership, systems, and government-adjacent stakeholders
Shape and evolve U.S. messaging and positioning for Pearson’s pan-portfolio higher education offering, tailored to institutional and public-sector needs
Apply and adapt global thought leadership into market-relevant narratives, content, and campaigns aligned to U.S. policy, funding, and institutional priorities
Develop strategic messaging frameworks, toolkits, and guidance that support geo and segment marketing teams in effective local execution
Support strategic partnership pursuits, proposals, and large-scale opportunities by aligning marketing inputs to sales and business development needs
Partner with the Events team to inform U.S. event strategy and content for senior institutional and government audiences
Collaborate cross-functionally with U.S. sales, product marketing, and global stakeholders to ensure alignment and clarity
Track and assess marketing effectiveness across awareness, engagement, and commercial influence, contributing insights to inform future strategy
Provide informal mentorship and guidance to specialists and peers through subject-matter expertise and best-practice sharing
What We’re Looking For
A seasoned marketer with experience engaging senior stakeholders in higher education, B2B, or public-sector environments
Demonstrated strength in messaging, positioning, and strategic narrative development for complex, multi-solution offerings
Ability to work independently on high-impact initiatives, exercising judgment and influencing outcomes without formal authority
Strong collaborator who navigates matrixed environments effectively across global and U.S. teams
Comfortable balancing strategic thinking with hands-on execution
Passion for education and the role partnerships play in driving systemic impact
Compensation and Benefits Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by applicable laws, the pay range for this position is as follows:
The minimum full-time salary range is between $90,000 - $110,000 per annum.
Applications will be accepted through Friday, February 10. This window may be extended depending on business needs.
This position is eligible to participate in an annual incentive program, and information on benefits offered is available here.
Who we are At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We are the world’s lifelong learning company. For us, learning isn’t just what we do. It’s who we are. To learn more: We are Pearson.
Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.
Job:
Marketing
Job Family:
GO_TO_MARKET
Organization:
Corporate Marketing & Communications
Schedule:
FULL_TIME
Workplace Type:
Remote
Req ID:
22475
#J-18808-Ljbffr