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Business Unit Director Retail Automation

B2X Care Solutions GmbH, New Bremen, Ohio, United States

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Overview The Role

The Business Unit Director – Retail Automation is a senior operational leadership role responsible for building, scaling, and running B2X’s new Retail Automation business unit.

This business unit delivers installation, maintenance, and lifecycle services for in-store retail automation technologies, including (but not limited to):

Electronic Shelf Labels (ESL)

camera and sensor stock monitoring solutions

Automated checkout ordering and payment self-service kiosks

Related in-store digital and automation technologies

Retail digital advertising

The role requires a highly experienced operations leader with strong working knowledge of retail operations across supermarket chains or comparable multi-site retail environments. You will be accountable for end-to-end business unit performance, covering operational execution, service quality, risk management, and financial results.

You will lead a team of Service Managers and Delivery Managers, act as the senior escalation point for key clients, and work closely with internal stakeholders across IT, Sales, Finance, and Engineering. This role reports directly to the VP Operations and plays a critical part in shaping B2X’s growth in retail automation services.

Your reporting line is to: Senior VP Operations. Your location is Flexible (with travel as required).

Language mandatory: English and German must be fluent at C2 level in both.

Salary: up to 90k Euro (depending on experience and capabilities).

Your Responsibilities

Business Unit Leadership & Strategy

Own and drive the overall performance of the Retail Automation business unit, including operational, financial, and strategic outcomes

Define and execute the business unit operating model, processes, and governance

Translate company strategy into executable operational plans aligned with customer and market needs

Support business development activities by contributing operational insight to new opportunities and customer proposals

Build strong relationships with external partners used to deliver the operational execution

Operational Excellence & Delivery

Ensure consistent, high-quality delivery of installation and maintenance services across retail environments

Oversee multi-country (EU-wide, multi-partner) operations, ensuring scalability and reliability

Establish, monitor, and continuously improve KPIs, SLAs, and service quality metrics

Drive a continuous improvement culture focused on efficiency, cost control, automation, and service innovation

Ensure operational readiness for new product launches, pilots, and large-scale rollouts

Financial Performance & Risk Management

Full P&L responsibility for the business unit

Develop and manage budgets, forecasts, and financial performance targets

Identify and mitigate operational, commercial, and delivery risks

Ensure compliance with contractual, regulatory, and internal governance requirements

Client & Stakeholder Management

Act as the senior escalation point for all major client issues and service challenges

Build and maintain strong, long-term relationships with key customers, including major retailers and OEM partners

Represent the business unit in executive-level customer meetings and governance forums

Work closely with Sales on account growth, renewals, and upsell opportunities

Internal Collaboration

Partner closely with IT, Engineering, Sales, Finance, and Product teams to ensure aligned execution

Ensure service operations are supported by scalable systems, tools, and reporting

Provide clear, data-driven communication to senior leadership and stakeholders

People Leadership

Lead, develop, and mentor a team of Service Managers and Delivery Managers

Set clear objectives, performance expectations, and development plans

Foster a culture of ownership, accountability, and customer focus

Support succession planning and capability development within the business unit

Your Profile

Proven experience in senior operations leadership roles, ideally within retail operations, retail services, or complex multi-site service environments

Strong understanding of how supermarket chains or comparable retail operations function at store and regional level

Experience delivering technology-based services, installations, or field service operations (retail automation, IT, IoT, or similar environments preferred)

Demonstrated P&L ownership and strong financial acumen

Track record of managing complex stakeholder environments and senior-level client relationships

Experience leading and scaling operational teams across multiple locations or partners

Strong risk management, problem-solving, and decision-making capabilities

Excellent communication skills with the ability to influence at all levels

Happy to work in a fast-growing, change-oriented environment

You speak English fluently to work in an international environment

What We Offer

A senior leadership role with full ownership of a strategically important, high-growth business unit

The opportunity to shape and scale a new retail automation services offering from the ground up

Exposure to leading global retailers and innovative OEM partners

A collaborative, international working environment with short decision-making paths

Competitive compensation aligned with senior leadership responsibility

Flexibility in working location and autonomy in how you run the business unit

About B2X B2X is a leading provider of post sales services specializing in circular lifecycle management for electronic hardware. Established in 2007 and head-quartered in Munich, our solutions and services spanning the whole lifetime of a wide range of consumer electronic products as well as B2B electronic infrastructure.

Our digital platform services and (web) portal solutions facilitate the digitalization and automation of multiple workflows and interactions with end-users and partners in our clients' network.

We empower companies with innovative carbon solutions to manage their hardware lifecycles towards carbon net zero.

Together with top-tier tech companies across multiple industry sectors and geographies, we create unique customer experiences at reduced complexity and cost for lifecycle management.

The kind of unique B2X operating model integrates more than 200 service partners in over 30 countries, orchestrated by our B2X team of more than 100 service professionals and steered by the proprietary B2X service management platform.

How to apply Send your CV in English and a brief note outlining your relevant experience in retail operations and service leadership. We’re looking for someone ready to take ownership, build strong teams, and drive operational excellence in retail automation.

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