Senior Revenue Marketing Manager Durham, North Carolina, United States - Marketi
Socotra, Inc., Durham, North Carolina, United States, 27703
What You\'ll Do
Lead the strategic execution of integrated campaigns and always-on programs to drive pipeline and revenue growth across Avalara\'s Emerging Small Business segment. You will partner with Sales, Sales Development, Field Marketing, Partner Marketing, and Brand. You will deliver data-informed, full-funnel programs tailored to the unique dynamics, customer behaviors, and buying journeys of small business and Marketplace prospects and customers. You will be fully remote - reporting to our Senior Director, Partner Marketing. What Your Responsibilities Will Be
You will manage your business by applying an understanding of customer needs, market dynamics, and sales priorities to develop a marketing plan that drives pipeline to meet revenue targets. You will design and implement integrated, multi-channel campaigns (ABM, outbound, inbound, nurture, and enablement) to accelerate both acquisition and expansion within Enterprise. You will partner with Sales Development leadership to develop targeted outreach plays and sequences that improve engagement and conversion rates across the buyer journey. You will collaborate across content, creative, and digital teams to ensure consistent messaging and relevance across all touchpoints. You will support partner-aligned programs with Enterprise-specific messaging and integrated execution plans that accelerate partner-influenced pipeline. You will align with Field Marketing on regional activations and sales plays tailored to territory needs and sales team priorities. You will monitor campaign performance using KPIs such as MQLs, pipeline contribution, bookings and conversion rates. You will implement personalization at scale using AI-driven content and targeting to deliver dynamic, tailored experiences across channels. What You\’ll Need To Be Successful
5+ years of experience in B2B demand generation, integrated campaign management, or segment marketing 5+ years of experience managing full funnel strategy and delivering results through collaboration Experience working with Sales, Sales Development, Partner Marketing, Field Marketing, Brand, and Product Marketing teams Hands-on experience with marketing automation, including Marketo and AI platforms. Experience with Salesforce, reporting tools like PowerBI, ABM orchestration tools such as 6Sense and Sendoso, and data tools like D&B and ZoomInfo. Avalara is an AI-first Company
AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability. You\’ll bring experience using AI and AI-related technologies, ready to thrive here. You\’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers. You\’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too. How We\’ll Take Care Of You
Total Rewards In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses. Health & Wellness Benefits vary by location but generally include private medical, life, and disability insurance. Inclusive culture and diversity Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship. What You Need To Know About Avalara
We’re defining the relationship between tax and tech. We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we\'re a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world. We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We\’ve been different from day one. Join us, and your career will be too. We’re An Equal Opportunity Employer Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national origin, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.
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Lead the strategic execution of integrated campaigns and always-on programs to drive pipeline and revenue growth across Avalara\'s Emerging Small Business segment. You will partner with Sales, Sales Development, Field Marketing, Partner Marketing, and Brand. You will deliver data-informed, full-funnel programs tailored to the unique dynamics, customer behaviors, and buying journeys of small business and Marketplace prospects and customers. You will be fully remote - reporting to our Senior Director, Partner Marketing. What Your Responsibilities Will Be
You will manage your business by applying an understanding of customer needs, market dynamics, and sales priorities to develop a marketing plan that drives pipeline to meet revenue targets. You will design and implement integrated, multi-channel campaigns (ABM, outbound, inbound, nurture, and enablement) to accelerate both acquisition and expansion within Enterprise. You will partner with Sales Development leadership to develop targeted outreach plays and sequences that improve engagement and conversion rates across the buyer journey. You will collaborate across content, creative, and digital teams to ensure consistent messaging and relevance across all touchpoints. You will support partner-aligned programs with Enterprise-specific messaging and integrated execution plans that accelerate partner-influenced pipeline. You will align with Field Marketing on regional activations and sales plays tailored to territory needs and sales team priorities. You will monitor campaign performance using KPIs such as MQLs, pipeline contribution, bookings and conversion rates. You will implement personalization at scale using AI-driven content and targeting to deliver dynamic, tailored experiences across channels. What You\’ll Need To Be Successful
5+ years of experience in B2B demand generation, integrated campaign management, or segment marketing 5+ years of experience managing full funnel strategy and delivering results through collaboration Experience working with Sales, Sales Development, Partner Marketing, Field Marketing, Brand, and Product Marketing teams Hands-on experience with marketing automation, including Marketo and AI platforms. Experience with Salesforce, reporting tools like PowerBI, ABM orchestration tools such as 6Sense and Sendoso, and data tools like D&B and ZoomInfo. Avalara is an AI-first Company
AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability. You\’ll bring experience using AI and AI-related technologies, ready to thrive here. You\’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers. You\’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too. How We\’ll Take Care Of You
Total Rewards In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses. Health & Wellness Benefits vary by location but generally include private medical, life, and disability insurance. Inclusive culture and diversity Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship. What You Need To Know About Avalara
We’re defining the relationship between tax and tech. We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we\'re a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world. We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We\’ve been different from day one. Join us, and your career will be too. We’re An Equal Opportunity Employer Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national origin, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.
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