Senior Director, Global Creative – Ninja
Ninjakitchen, Needham Heights, Massachusetts, us, 02494
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
Role Summary The Senior Director, Global Creative – Ninja is responsible for defining and leading the global creative vision for the Ninja brand, translating product innovation into compelling, consumer-driven storytelling across all touchpoints. This role ensures Ninja’s creative expression is distinctive, consistent, and performance-driven across global markets.
As a senior creative leader, this role oversees multidisciplinary creative teams and agency partners, working closely with Brand, Product Development, Engineering, Marketing, Media, and Commercial teams to deliver breakthrough creative that fuels growth and reinforces Ninja’s leadership in performance-driven home solutions. The ideal candidate combines creative ambition with operational rigor and thrives in a fast-paced, innovation-centric environment.
Key Responsibilities
Define and evolve the
global creative vision
for Ninja, ensuring bold, consistent, and consumer-relevant brand expression across regions
Lead end-to-end creative strategy for
global product launches , integrated campaigns, and in-market optimization
Build, lead, and develop
high-performing global creative teams
across art direction, design, copy, production, and creative operations
Partner closely with
Brand, Product Development, Engineering, Consumer Insights, Media, and Sales
to convert product performance and innovation into clear, compelling creative narratives
Own creative excellence across
packaging, advertising, digital commerce, retail, PR, video, experiential, and long-form brand storytelling
Establish creative standards, frameworks, and workflows that enable speed, quality, and scalability globally
Lead and manage agency partners to deliver breakthrough creative aligned with Ninja’s ambition and business objectives
Champion a
consumer-first mindset , leveraging insights, testing, and performance data to continuously improve creative effectiveness
Present creative strategy, work, and results to
executive leadership , influencing decision-making and investment
Balance strategic leadership with hands-on creative engagement to unlock big ideas and solve complex challenges
Qualifications
15+ years of progressive experience in creative leadership, brand, or integrated marketing roles
Proven experience leading
global, multi-disciplinary creative organizations
Strong background in
CPG, consumer technology, lifestyle, or performance-driven brands
Demonstrated success delivering
global product launch creative and commercialization
Ability to translate
technical performance and innovation into compelling consumer stories
Executive presence and strong cross-functional influence
Track record of building, mentoring, and retaining top creative talent
Nice-to-Haves
Experience operating within
in-house creative teams
and agency ecosystems
Exposure to
DTC, eCommerce, and retail-led creative models
Global market experience across North America, EMEA, and APAC
Experience partnering closely with
engineering or R&D-led organizations
Core Competencies & Behaviors
Consumer Obsessed
Rarely Satisfied
Strategic + Creative Thinker
Inspirational Leader
Communicates for Impact
Tools / Tech
Adobe Creative Suite, Figma, Workfront (or similar creative workflow tools)
Familiarity with digital commerce platforms and creative performance measurement
Travel / Work Conditions
Occasional domestic and international travel as needed (up to ~20%)
EEO & Accessibility Statement SharkNinja is committed to creating a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability,
Salary and Other Compensation The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
Pay Range
$187,500 — $287,500 USD
Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us: Life At SharkNinja and Outrageously Extraordinary
Candidate Privacy Notice
For candidates based in all regions, please refer to this Candidate Privacy Notice.
For candidates based in China, please refer to this Candidate Privacy Notice.
For candidates based in Vietnam, please refer to this Candidate Privacy Notice.
Accommodations We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations at sharkninja dot com.
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Role Summary The Senior Director, Global Creative – Ninja is responsible for defining and leading the global creative vision for the Ninja brand, translating product innovation into compelling, consumer-driven storytelling across all touchpoints. This role ensures Ninja’s creative expression is distinctive, consistent, and performance-driven across global markets.
As a senior creative leader, this role oversees multidisciplinary creative teams and agency partners, working closely with Brand, Product Development, Engineering, Marketing, Media, and Commercial teams to deliver breakthrough creative that fuels growth and reinforces Ninja’s leadership in performance-driven home solutions. The ideal candidate combines creative ambition with operational rigor and thrives in a fast-paced, innovation-centric environment.
Key Responsibilities
Define and evolve the
global creative vision
for Ninja, ensuring bold, consistent, and consumer-relevant brand expression across regions
Lead end-to-end creative strategy for
global product launches , integrated campaigns, and in-market optimization
Build, lead, and develop
high-performing global creative teams
across art direction, design, copy, production, and creative operations
Partner closely with
Brand, Product Development, Engineering, Consumer Insights, Media, and Sales
to convert product performance and innovation into clear, compelling creative narratives
Own creative excellence across
packaging, advertising, digital commerce, retail, PR, video, experiential, and long-form brand storytelling
Establish creative standards, frameworks, and workflows that enable speed, quality, and scalability globally
Lead and manage agency partners to deliver breakthrough creative aligned with Ninja’s ambition and business objectives
Champion a
consumer-first mindset , leveraging insights, testing, and performance data to continuously improve creative effectiveness
Present creative strategy, work, and results to
executive leadership , influencing decision-making and investment
Balance strategic leadership with hands-on creative engagement to unlock big ideas and solve complex challenges
Qualifications
15+ years of progressive experience in creative leadership, brand, or integrated marketing roles
Proven experience leading
global, multi-disciplinary creative organizations
Strong background in
CPG, consumer technology, lifestyle, or performance-driven brands
Demonstrated success delivering
global product launch creative and commercialization
Ability to translate
technical performance and innovation into compelling consumer stories
Executive presence and strong cross-functional influence
Track record of building, mentoring, and retaining top creative talent
Nice-to-Haves
Experience operating within
in-house creative teams
and agency ecosystems
Exposure to
DTC, eCommerce, and retail-led creative models
Global market experience across North America, EMEA, and APAC
Experience partnering closely with
engineering or R&D-led organizations
Core Competencies & Behaviors
Consumer Obsessed
Rarely Satisfied
Strategic + Creative Thinker
Inspirational Leader
Communicates for Impact
Tools / Tech
Adobe Creative Suite, Figma, Workfront (or similar creative workflow tools)
Familiarity with digital commerce platforms and creative performance measurement
Travel / Work Conditions
Occasional domestic and international travel as needed (up to ~20%)
EEO & Accessibility Statement SharkNinja is committed to creating a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability,
Salary and Other Compensation The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
Pay Range
$187,500 — $287,500 USD
Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us: Life At SharkNinja and Outrageously Extraordinary
Candidate Privacy Notice
For candidates based in all regions, please refer to this Candidate Privacy Notice.
For candidates based in China, please refer to this Candidate Privacy Notice.
For candidates based in Vietnam, please refer to this Candidate Privacy Notice.
Accommodations We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations at sharkninja dot com.
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