VP, Channel Strategy & Innovation in Performance Marketing

A leading financial services firm in New York is seeking a Channel Strategy & Optimization Innovation Lead to drive growth and innovation in performance marketing. This role requires expertise in digital marketing and data analytics, along with strong communication skills to lead cross-functional teams. Responsibilities include developing analytical frameworks, evaluating new marketing technologies, and presenting strategic recommendations to senior leadership. The ideal candidate should have at least 6 years of experience and a bachelor's degree in a relevant field. #J-18808-Ljbffr