# Marketing Director (SEO/SEM/Social)## Peaden Air Conditioning Plumbing and Electrical**Location**Fort Walton Beach, FL, United States**Experience**5-10 yrs**Job Type**Full Time**Date Posted**February 3, 2026---### Job Description**Location:** Florida Panhandle (In-Office)
**Industry:** HVAC | Plumbing | Electrical
**Reputation:** 5-Star Rated | Family-Owned | 60+ Years in BusinessPeaden is a **trusted, family-owned company** that has proudly served the Florida Panhandle for **over 60 years**. As a cornerstone of the community, we’ve built a legacy of **integrity, craftsmanship, and 5-star customer service** across HVAC, plumbing, and electrical services.As we expand into a new era of innovation and digital growth, we’re looking for a **visionary and results-driven Marketing Director** to lead the charge. This is a unique opportunity to help shape the future of a well-established company through cutting-edge marketing strategies, **AI integration**, and **membership program expansion**-all while staying true to the values that made us a household name.### **Key Responsibilities:****Lead Generation & Strategy:*** Develop and execute innovative marketing strategies that generate consistent, high-quality leads in HVAC, plumbing, and electrical service verticals.**SEO & Digital Domination:*** Own the company’s digital presence with advanced SEO strategies, local search optimization, SEM, and PPC campaigns. Ensure we’re the first name customers see in the Florida Panhandle.**Brand Building & Legacy Marketing:*** Enhance our already strong brand as a 5-star, family-owned business built on decades of trust. Use storytelling and community-focused messaging to reinforce our legacy.**Membership Growth:*** Launch and scale marketing campaigns that grow our customer membership program, emphasizing recurring value and customer loyalty.**AI-Powered Marketing & Automation:*** Integrate AI and marketing automation tools to streamline lead nurturing, personalize campaigns, and gain real-time insights for smarter decisions.**Content & Social Media Strategy:*** Oversee educational and engaging content creation, including video, blogs, and social media to drive visibility and authority in the trades.**Team Leadership & Cross-Department Collaboration:*** Manage and mentor the marketing team while collaborating with operations, sales, and service teams to ensure marketing efforts are aligned with business goals.**Performance Analysis & Budget Management:*** Track KPIs, analyze marketing ROI, and manage the marketing budget with a focus on data-backed decision-making.### **Qualifications:*** Bachelor’s degree in Marketing, Business, or related field (MBA preferred).* 7+ years of digital marketing experience, with at least 3 years in a leadership role.* Proven expertise in **SEO**, **SEM**, **social media**, **email marketing**, and **content strategy**.* Deep understanding of **marketing analytics**, **conversion tracking**, and **lead funnels**.* Passion for innovation and continuous improvement.* Excellent leadership, communication, and team-building skills.* Experience in the home services industry is a big plus.### **Preferred Skills:*** Familiarity with tools like **ServiceTitan**, **HubSpot**, **Google Ads**, **Meta Business Suite**, or other CRM/automation platforms.* Experience growing **subscription or membership-based services**.* Strong grasp of AI tools for predictive analytics, chatbots, and personalized marketing.* Deep understanding of local market dynamics in the Florida Panhandle.### *Related*### How to Apply for this SEO Job**Posted In**
, , , , , ,### *Related***Type of Organization:****Job Location:****Experience Level:****Job Role:**# Access DeniedThis role is not accepting applications from individuals in your country. #J-18808-Ljbffr
**Industry:** HVAC | Plumbing | Electrical
**Reputation:** 5-Star Rated | Family-Owned | 60+ Years in BusinessPeaden is a **trusted, family-owned company** that has proudly served the Florida Panhandle for **over 60 years**. As a cornerstone of the community, we’ve built a legacy of **integrity, craftsmanship, and 5-star customer service** across HVAC, plumbing, and electrical services.As we expand into a new era of innovation and digital growth, we’re looking for a **visionary and results-driven Marketing Director** to lead the charge. This is a unique opportunity to help shape the future of a well-established company through cutting-edge marketing strategies, **AI integration**, and **membership program expansion**-all while staying true to the values that made us a household name.### **Key Responsibilities:****Lead Generation & Strategy:*** Develop and execute innovative marketing strategies that generate consistent, high-quality leads in HVAC, plumbing, and electrical service verticals.**SEO & Digital Domination:*** Own the company’s digital presence with advanced SEO strategies, local search optimization, SEM, and PPC campaigns. Ensure we’re the first name customers see in the Florida Panhandle.**Brand Building & Legacy Marketing:*** Enhance our already strong brand as a 5-star, family-owned business built on decades of trust. Use storytelling and community-focused messaging to reinforce our legacy.**Membership Growth:*** Launch and scale marketing campaigns that grow our customer membership program, emphasizing recurring value and customer loyalty.**AI-Powered Marketing & Automation:*** Integrate AI and marketing automation tools to streamline lead nurturing, personalize campaigns, and gain real-time insights for smarter decisions.**Content & Social Media Strategy:*** Oversee educational and engaging content creation, including video, blogs, and social media to drive visibility and authority in the trades.**Team Leadership & Cross-Department Collaboration:*** Manage and mentor the marketing team while collaborating with operations, sales, and service teams to ensure marketing efforts are aligned with business goals.**Performance Analysis & Budget Management:*** Track KPIs, analyze marketing ROI, and manage the marketing budget with a focus on data-backed decision-making.### **Qualifications:*** Bachelor’s degree in Marketing, Business, or related field (MBA preferred).* 7+ years of digital marketing experience, with at least 3 years in a leadership role.* Proven expertise in **SEO**, **SEM**, **social media**, **email marketing**, and **content strategy**.* Deep understanding of **marketing analytics**, **conversion tracking**, and **lead funnels**.* Passion for innovation and continuous improvement.* Excellent leadership, communication, and team-building skills.* Experience in the home services industry is a big plus.### **Preferred Skills:*** Familiarity with tools like **ServiceTitan**, **HubSpot**, **Google Ads**, **Meta Business Suite**, or other CRM/automation platforms.* Experience growing **subscription or membership-based services**.* Strong grasp of AI tools for predictive analytics, chatbots, and personalized marketing.* Deep understanding of local market dynamics in the Florida Panhandle.### *Related*### How to Apply for this SEO Job**Posted In**
, , , , , ,### *Related***Type of Organization:****Job Location:****Experience Level:****Job Role:**# Access DeniedThis role is not accepting applications from individuals in your country. #J-18808-Ljbffr