* Lead and develop a **specialized brand data team** consisting of a Manager and Senior Analysts.* Build skills across CRM, MarTech, and marketing data strategy.* Set clear expectations for how data supports execution, not just insight generation.* Identify capability gaps and recommend investments in people, tools, or partners.* Bachelor’s Degree in Business, Marketing, Analytics, Information Systems, or related field* Strong strategic thinking with the ability to translate vision into execution.* Deep understanding of **marketing fundamentals and customer behavior**.* Excellent executive communication and stakeholder management skills.* Strong problem-solving, prioritization, and decision-making capabilities.* Proven ability to operate effectively in a matrixed organization.* Strong understanding of **CRM data models and MarTech ecosystems****.*** Experience designing data strategies that support **lifecycle marketing, personalization, and segmentation****.*** Ability to apply **digital psychology and behavioral principles** to data strategy.* Experience partnering with IT while maintaining marketing-led ownership.* Familiarity with data governance, privacy, and compliance considerations.* 10+ years of experience across **marketing, data, analytics, or marketing technology** roles.* Proven experience leading **data initiatives that directly supported marketing execution****.*** Experience operating at the intersection of **business, marketing, and technology****.*** Travel, hospitality, or consumer brand experience a plus.* Medical* Dental* Vision* Flexible spending accounts* Life and accident coverage* Disability* Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)* Wish day paid time to volunteer at an approved organization of your choice* 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)* Legal and identify theft plan* Voluntary income protection benefits* Wellness program (subject to provider availability)* Employee Assistance Program
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