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Advertising Manager

Masis Professional Group, Plainville, Connecticut, us, 06062

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Position Overview

We are seeking a strategic, analytical, and results‑driven

Paid Advertising Manager

to lead our paid media efforts. In this role, you will plan, execute, and optimize multi‑channel digital advertising campaigns to elevate brand visibility, increase traffic, and drive meaningful business results. Your expertise will directly support our growth goals and strengthen our overall market position. Key Responsibilities

Develop, launch, and manage paid advertising campaigns across platforms including Google Ads, Facebook/Meta Ads, Amazon Ads, TikTok, Pinterest, and other relevant channels. Conduct thorough market and audience research to inform and refine targeting strategies. Monitor campaign performance metrics and provide actionable recommendations to improve ROI. Partner with creative teams to craft compelling ad copy and visuals aligned with brand guidelines. Manage advertising budgets to ensure strategic and efficient allocation of resources. Stay current with digital advertising trends, platform updates, and emerging technologies. Conduct A/B tests to evaluate and enhance campaign effectiveness. Prepare clear, data‑driven performance reports for internal stakeholders. Qualifications & Skills

Bachelor’s degree in Marketing, Business, or a related field. 3+ years of hands‑on experience managing paid advertising campaigns with proven success. Proficiency with digital advertising tools such as Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager. Strong analytical skills with the ability to translate data into insights and strategic recommendations. Excellent communication skills and the ability to collaborate effectively across teams. Strong organizational skills with the ability to manage multiple projects and deadlines. Familiarity with SEO principles and how they complement paid advertising efforts. Industry certifications (e.g., Google Ads) are a plus. Why Join Us?

Opportunity to play a key role in driving the success and growth of an innovative, industry‑leading organization. Collaborative and forward‑thinking work environment that values new ideas and team contributions. Competitive compensation and comprehensive benefits package. Professional development opportunities and room for long‑term career growth.

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