About Athleta
For the past 25 years, we’ve committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It’s what we do best, and we’re on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game‑changing products and experiences. We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we’re strong, but together we’re unstoppable. About The Role
The Social Creative Lead is a key role on the organic social team, responsible for driving social‑first content excellence. This is an exciting opportunity to shape and evolve the Athleta brand world on social media, fostering newness, engagement, and growth. This role will be responsible for owning content development from concepting through to delivery, overseeing production both internally and with external partners. The ideal candidate is equal parts strategist, producer, and creative—someone who understands what makes content viral, drives engagement, and builds brand love in a crowded digital landscape. What You’ll Do
Own the organic social content end‑to‑end — Plan, create, and manage compelling content for TikTok, Instagram, YouTube Shorts, and emerging platforms. Champion social‑first storytelling — Develop original concepts designed specifically for social platforms, beyond adaptations of campaign or seasonal assets. Support & manage creator‑generated content — Partner with influencer team, UGC creators and internal teams to ensure a consistent pipeline of fresh, brand‑right content. Stay ahead of trends — Monitor social trends, industry trends, and cultural moments to capitalize on real‑time social content opportunities. Collaborate on social shoots & production — Partner closely with creative and production teams on social media content shoots from pre‑production to completion. Work cross‑functionally — Collaborate with brand marketing, paid media, influencer, creative, and product teams to align content with business goals. Test & innovate — push creative boundaries and experiment with new formats, storytelling techniques, and interactive content. Who You Are
A social‑first storyteller with 5+ years of experience in social content creation, ideally within fashion, retail, or lifestyle brands. Deeply immersed in social culture — You live and breathe TikTok, Instagram, and internet culture overall. A hands‑on creator — You’re experienced in concepting, scripting, directing, shooting, and even editing social‑first video content when needed. A trend‑spotter — You have a sixth sense for what’s next and know how to make a brand part of the conversation. Highly organized and adaptable — You thrive in a fast‑paced environment where deadlines, priorities, and initiatives pivot frequently. Passionate about fashion, style and cultural storytelling. Benefits at Athleta
Merchandise discount for our brands: 50% off regular‑priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees. One of the most competitive Paid Time Off plans in the industry. Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice. Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay. Employee stock purchase plan. Medical, dental, vision and life insurance. See more of the benefits we offer. For eligible employees. Gap Inc. is an equal‑opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long‑held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World’s Best Employers and one of the Best Employers for Diversity. Salary Range: $119,400 - $155,200 USD Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
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For the past 25 years, we’ve committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It’s what we do best, and we’re on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game‑changing products and experiences. We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we’re strong, but together we’re unstoppable. About The Role
The Social Creative Lead is a key role on the organic social team, responsible for driving social‑first content excellence. This is an exciting opportunity to shape and evolve the Athleta brand world on social media, fostering newness, engagement, and growth. This role will be responsible for owning content development from concepting through to delivery, overseeing production both internally and with external partners. The ideal candidate is equal parts strategist, producer, and creative—someone who understands what makes content viral, drives engagement, and builds brand love in a crowded digital landscape. What You’ll Do
Own the organic social content end‑to‑end — Plan, create, and manage compelling content for TikTok, Instagram, YouTube Shorts, and emerging platforms. Champion social‑first storytelling — Develop original concepts designed specifically for social platforms, beyond adaptations of campaign or seasonal assets. Support & manage creator‑generated content — Partner with influencer team, UGC creators and internal teams to ensure a consistent pipeline of fresh, brand‑right content. Stay ahead of trends — Monitor social trends, industry trends, and cultural moments to capitalize on real‑time social content opportunities. Collaborate on social shoots & production — Partner closely with creative and production teams on social media content shoots from pre‑production to completion. Work cross‑functionally — Collaborate with brand marketing, paid media, influencer, creative, and product teams to align content with business goals. Test & innovate — push creative boundaries and experiment with new formats, storytelling techniques, and interactive content. Who You Are
A social‑first storyteller with 5+ years of experience in social content creation, ideally within fashion, retail, or lifestyle brands. Deeply immersed in social culture — You live and breathe TikTok, Instagram, and internet culture overall. A hands‑on creator — You’re experienced in concepting, scripting, directing, shooting, and even editing social‑first video content when needed. A trend‑spotter — You have a sixth sense for what’s next and know how to make a brand part of the conversation. Highly organized and adaptable — You thrive in a fast‑paced environment where deadlines, priorities, and initiatives pivot frequently. Passionate about fashion, style and cultural storytelling. Benefits at Athleta
Merchandise discount for our brands: 50% off regular‑priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees. One of the most competitive Paid Time Off plans in the industry. Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice. Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay. Employee stock purchase plan. Medical, dental, vision and life insurance. See more of the benefits we offer. For eligible employees. Gap Inc. is an equal‑opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long‑held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World’s Best Employers and one of the Best Employers for Diversity. Salary Range: $119,400 - $155,200 USD Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
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