Acquisition and Retention Marketing Manager (Temporary Position)
Wind River Environmental, Marlborough, Massachusetts, us, 01752
Overview
This is a hybrid/remote position with one day a week required in Marlborough, MA. This is a temporary position to cover a leave of absence. Expected dates: May 5th–September 15th, 2026. Hourly pay range: $50–$55/hour. The Manager of Acquisition and Retention Marketing at Wind River Environmental is a key member of the marketing team, responsible for deep analysis and developing and driving the execution of both digital and traditional acquisition and retention campaigns. We seek someone who is scrappy and who will move the needle in an environment where those with entrepreneurial skills thrive best, and accountability is paramount. The position supports both our residential and commercial lines of business on a temporary basis. Success is tying insights and analysis to management of programs, testing, learning and growth. You are someone who lives and breathes these things and can translate that passion into continued profitable growth. Responsibilities
Measurement and Reporting: Own weekly, monthly and annual channel success tracking by evaluating key performance indicators (CAC, ROAS, CPL, etc.). Measurement and Reporting: Own all acquisition and customer engagement metrics (including UTMS and trackable numbers) and reporting for the company, including our board. Customer Acquisition and Engagement: Work with vendors, platforms and data to manage PPC, programmatic display, direct mail, customer referral and other test channels including social media. Ensure strong ROI and smooth customer journeys. Customer Acquisition and Engagement: Monitor the health of organic lead volume and conversion and optimize as necessary. Launch new campaigns as needed to influence the health of organic channels. Customer Acquisition and Engagement: Determine strategies, create templates, execute flows and campaigns for email, direct mail, SMS and voicemail using HubSpot, Podium, Dialpad, Poplar and other tools and platforms. This includes data hygiene within HubSpot and other internal data sources. Customer Acquisition and Engagement: Develop, test, measure, optimize and personalize messages and offers to increase customer engagement, loyalty and win backs across the customer base. Customer Acquisition and Engagement: Increase retention by utilizing relevant, targeted communications, effective lifecycle management, and other CRM tactics (Email, Direct Mail, social media and our website). Conversion Optimization: Work with the VP of Residential Product to optimize the user experience on bookmyseptic.com and Wrenvironmental.com to increase conversions and manage abandon cart programs and other tactics. Budgeting: Manage all external vendor/platform relationships including monthly/annual billing and agreements. Requirements
Bachelor’s in marketing, economics, data science, entrepreneurship or related fields. A minimum of one to three years of successful digital performance marketing. Proven track record managing B2C digital acquisition and retention campaigns across channels including email, SEO, PPC, paid social, text, voicemail, direct mail and display. Deep knowledge of pay-per-click with experience creating, implementing, and optimizing PPC campaigns. Knowledge of digital advertising technology and experience with multi-touch attribution and managing performance campaigns. Knowledge and experience with Google Analytics and HubSpot. Proficiency with MS Office and Google Workspace. Key attributes
Curiosity Active listening skills to understand and address customer needs Persistence and creativity in problem-solving Love the details Excel at uncovering insights and acting upon them Wind River Environmental services and maintains a broad array of non-hazardous liquid waste systems, including grease traps, septic tanks and related waste systems. Headquartered in Marlborough, MA, we offer a full suite of services to business, residential and municipal customers throughout the East Coast. Wind River Environment LLC is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age (40 and over), national origin or ancestry, citizenship status, physical or mental disability, genetic information, veteran status, uniformed servicemember status or any other status protected by federal, state or local law. Our commitment to equal opportunity employment applies to all persons involved in our operations and prohibits unlawful discrimination by any employee, including supervisors and co-workers.
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This is a hybrid/remote position with one day a week required in Marlborough, MA. This is a temporary position to cover a leave of absence. Expected dates: May 5th–September 15th, 2026. Hourly pay range: $50–$55/hour. The Manager of Acquisition and Retention Marketing at Wind River Environmental is a key member of the marketing team, responsible for deep analysis and developing and driving the execution of both digital and traditional acquisition and retention campaigns. We seek someone who is scrappy and who will move the needle in an environment where those with entrepreneurial skills thrive best, and accountability is paramount. The position supports both our residential and commercial lines of business on a temporary basis. Success is tying insights and analysis to management of programs, testing, learning and growth. You are someone who lives and breathes these things and can translate that passion into continued profitable growth. Responsibilities
Measurement and Reporting: Own weekly, monthly and annual channel success tracking by evaluating key performance indicators (CAC, ROAS, CPL, etc.). Measurement and Reporting: Own all acquisition and customer engagement metrics (including UTMS and trackable numbers) and reporting for the company, including our board. Customer Acquisition and Engagement: Work with vendors, platforms and data to manage PPC, programmatic display, direct mail, customer referral and other test channels including social media. Ensure strong ROI and smooth customer journeys. Customer Acquisition and Engagement: Monitor the health of organic lead volume and conversion and optimize as necessary. Launch new campaigns as needed to influence the health of organic channels. Customer Acquisition and Engagement: Determine strategies, create templates, execute flows and campaigns for email, direct mail, SMS and voicemail using HubSpot, Podium, Dialpad, Poplar and other tools and platforms. This includes data hygiene within HubSpot and other internal data sources. Customer Acquisition and Engagement: Develop, test, measure, optimize and personalize messages and offers to increase customer engagement, loyalty and win backs across the customer base. Customer Acquisition and Engagement: Increase retention by utilizing relevant, targeted communications, effective lifecycle management, and other CRM tactics (Email, Direct Mail, social media and our website). Conversion Optimization: Work with the VP of Residential Product to optimize the user experience on bookmyseptic.com and Wrenvironmental.com to increase conversions and manage abandon cart programs and other tactics. Budgeting: Manage all external vendor/platform relationships including monthly/annual billing and agreements. Requirements
Bachelor’s in marketing, economics, data science, entrepreneurship or related fields. A minimum of one to three years of successful digital performance marketing. Proven track record managing B2C digital acquisition and retention campaigns across channels including email, SEO, PPC, paid social, text, voicemail, direct mail and display. Deep knowledge of pay-per-click with experience creating, implementing, and optimizing PPC campaigns. Knowledge of digital advertising technology and experience with multi-touch attribution and managing performance campaigns. Knowledge and experience with Google Analytics and HubSpot. Proficiency with MS Office and Google Workspace. Key attributes
Curiosity Active listening skills to understand and address customer needs Persistence and creativity in problem-solving Love the details Excel at uncovering insights and acting upon them Wind River Environmental services and maintains a broad array of non-hazardous liquid waste systems, including grease traps, septic tanks and related waste systems. Headquartered in Marlborough, MA, we offer a full suite of services to business, residential and municipal customers throughout the East Coast. Wind River Environment LLC is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age (40 and over), national origin or ancestry, citizenship status, physical or mental disability, genetic information, veteran status, uniformed servicemember status or any other status protected by federal, state or local law. Our commitment to equal opportunity employment applies to all persons involved in our operations and prohibits unlawful discrimination by any employee, including supervisors and co-workers.
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