Creative Strategist, Growth Marketing New New York, NY
Mammoth Brands Inc., New York, New York, us, 10261
About Mammoth Brands
Mammoth Brands (formerly Harry’s Inc.) is the modern CPG company behind brands Harry’s, Flamingo, Lume, Mando, and Coterie. We’re building a new model—and home—brands, founders, and talent looking to solve unmet needs, improve peoples’ lives, and ultimately challenge the status quo. Our mission is to “Create Things People Like More.” Simply put: everything we do should be better than what already exists. If it’s not, we don’t do it. This guides everything we do, from developing the best product experiences, to making Mammoth Brands a great place to work, to exploring innovative ways to give back to our community. We got our start in 2013 when our co-founders created Harry's. They built the brand differently—online first, prioritizing direct relationships with customers—and in the process learned they’d created something bigger: a playbook and platform that could help other brands grow and scale to their full potential, and a vision to reimagine consumer packaged goods. Today, Mammoth Brands is a growing portfolio of brands and the largest CPG company built in the last 20 years. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: to create a company that people like more, that better serves its customers, employees, and community. As a company, we’re also committed to making a positive impact and have donated over $20 million through our network of nonprofit partners to date. About the team We’re a small, fast-moving performance creative pod supporting
Harry’s and Flamingo
at the intersection of
growth, data, and storytelling . We turn data into ad creative that the business can scale. Our core crew includes a Creative Director, Senior Creative Producer, and Senior Designer—and we’re adding a Creative Strategist who will own the data → insight → brief pipeline. We value clarity over polish, learning velocity, and persona-based experimentation. Think of this role as the team’s messaging brain, translating trends and performance into sharp briefs, actionable feedback, and repeatable wins. About the role This is a strategy‑first (80/20) Creative Strategist role. You’ll shine at creative strategy, audience segmentation, data synthesis, and direct‑response copywriting—turning Customer Insights and CX inputs into persona‑based messaging, journeys, and testable hypotheses for Meta, TikTok, YouTube/Shorts, and CTV. You’ll build messaging frameworks (hooks, angles, claims, CTAs) and write the words that make them work (hooks, VO scripts, captions, headlines), with a strong POV on landing‑page copy. You’ll collaborate closely with the Creative Director to make meaning from data and drive impactful decisions. You own the creative reporting + learning recaps for your lane, and you turn patterns into clear next tests and sharp creative briefs. We are hands-on team, so maker skills are preferred, and willingness to be in ads is a plus. You can prototype (quick cuts, annotated boards, light edits in CapCut/Premiere and Figma/Photoshop/Canva), but your highest value is message, structure, and direction. What you will accomplish Own creative reporting and learning recaps
for your products/verticals; connect hooks, structure, tone, offer, and claims to outcomes and next steps. Build
messaging architecture by persona and funnel
(value props, RTBs, objections, social proof, offer framing) and align to media priorities. Translate CI/CX + performance trends into
test plans targeting message levers
(hooks, angles, claims, CTAs, pacing, structure). Write high‑converting ad copy
(hooks, VO scripts, captions, headlines, CTAs) and provide a strong
POV on landing‑page copy
and experiments. Author performance‑informed briefs
(hypothesis, success metric, references);
brief throughput and quality
are core KPIs. Partner with creators via platforms ; give clear, respectful direction and feedback; minimal outreach/negotiation. Read
Looker
and Ads Managers, understand
MMM
and the
omnichannel
lens; turn insights into hypotheses that improve
CPA
and scale winners. Maintain
playbooks/templates
(hooks/angles/CTAs by persona/funnel) to raise speed, quality, and consistency. Ensure
claims compliance
with approved language; collaborate with Brand/Legal as needed. This should describe you Strategy & data synthesis:
You can open a creative analytics report (e.g., Motion) or a Google Sheet, find patterns, and turn them into
testable concepts
mapped to persona, messaging territory, or funnel stage. Consumer psychology & persuasion:
You apply heuristics (loss aversion, social proof, authority, scarcity) and JTBD thinking to shape messaging and tests. Copy systems & messaging:
Fluent in
AIDA, PASDA
(and adjacent DR frameworks). You build hooks, angles, claims and CTAs; you edit ruthlessly for clarity Platform & trend fluency:
You track
Meta, TikTok, YouTube/Shorts, CTV
trends and translate them into formats/journeys that fit each persona and funnel stage. Performance fluency:
CPA‑first ; you read hook rate, CTR, CVR, CPC, ROAS and connect movements to creative levers. Comfortable in
Looker
and aware of how
MMM
informs decisions in an
omnichannel
business. Briefing & direction:
Collaborate with CD to reverse‑engineer what’s working (in‑market and in our library), extract the underlying message/structure, and translate it into crisp, hypothesis‑led creative briefs for editors/creators. Operational excellence & AI:
You use
AI tools
to 10× research and first‑pass copy; run a
weekly rhythm
(reporting → hypotheses → briefs → reviews → recap); communicate with precision and urgency. Nice to have (maker‑lite):
Basic CapCut/Premiere + Figma/Photoshop/Canva to prototype and annotate to execute on simple creatives. Here’s who you’ll work with Reporting to:
Creative Director, Growth Marketing Cross‑functional partners:
Growth/Media, Analytics, Customer Insights & CX, Brand, Creative Production,and Influencer/Creator Partnerships Benefits and perks Medical, dental, and vision coverage Equity in Mammoth Brands Flexible time off and working hours L&D stipend 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop Free products from all of our brands The Mammoth Brands working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful
70,000 square foot SoHo office
is decked out with bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday. Can’t forget the free products and the opportunity to have some meetings without Zoom! We can’t quantify all of the intangible things we think you’ll love about working at Mammoth Brands, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $91,600-$114,500 , but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience. Mammoth Brands is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. Mammoth Brands is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Mammoth Brands' commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company. Create a Job Alert Interested in building your career at Mammoth Brands? Get future opportunities sent straight to your email. Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile Website How did you hear about this job? * Will you now or in the future require sponsorship for an employment-authorizing status or visa? * Select... Do you have a non-compete that is currently in effect? * Select... Are you open and willing to commute three days per week into our Soho headquarters located in New York, New York? * Select... If you are not within a commuting distance to our Soho headquarters, would you be open to relocation? * Select... Are you legally authorized to work in the United States today? * Select... Demographic Questions - US
Please take a moment to self-identify via this voluntary survey
. Individual responses collected from this survey: Will not be accessible to anyone making hiring decisions with respect to this role Will have no bearing on your application or candidacy This data will be used exclusively for analytics-based reporting related to our Diversity & Inclusion efforts. This data helps further Harry’s mission to bring together individuals from different backgrounds and perspectives as we strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. We hope that you will choose to answer. Which racial and/or ethnic category best describes you? * Select... With which gender identity do you most identify? * Select... Do you identify as transgender? * Select... Do you identify as a member of the LGBTQIA+ community (for example, gay, lesbian, bisexual, pansexual, asexual, transgender, questioning)? * Select... Select... Are you a person living with a disability (defined as physical, sensory, or cognitive differences -- visible or invisible -- that may affect your ability to participate in society equitably)? * Select...
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Mammoth Brands (formerly Harry’s Inc.) is the modern CPG company behind brands Harry’s, Flamingo, Lume, Mando, and Coterie. We’re building a new model—and home—brands, founders, and talent looking to solve unmet needs, improve peoples’ lives, and ultimately challenge the status quo. Our mission is to “Create Things People Like More.” Simply put: everything we do should be better than what already exists. If it’s not, we don’t do it. This guides everything we do, from developing the best product experiences, to making Mammoth Brands a great place to work, to exploring innovative ways to give back to our community. We got our start in 2013 when our co-founders created Harry's. They built the brand differently—online first, prioritizing direct relationships with customers—and in the process learned they’d created something bigger: a playbook and platform that could help other brands grow and scale to their full potential, and a vision to reimagine consumer packaged goods. Today, Mammoth Brands is a growing portfolio of brands and the largest CPG company built in the last 20 years. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: to create a company that people like more, that better serves its customers, employees, and community. As a company, we’re also committed to making a positive impact and have donated over $20 million through our network of nonprofit partners to date. About the team We’re a small, fast-moving performance creative pod supporting
Harry’s and Flamingo
at the intersection of
growth, data, and storytelling . We turn data into ad creative that the business can scale. Our core crew includes a Creative Director, Senior Creative Producer, and Senior Designer—and we’re adding a Creative Strategist who will own the data → insight → brief pipeline. We value clarity over polish, learning velocity, and persona-based experimentation. Think of this role as the team’s messaging brain, translating trends and performance into sharp briefs, actionable feedback, and repeatable wins. About the role This is a strategy‑first (80/20) Creative Strategist role. You’ll shine at creative strategy, audience segmentation, data synthesis, and direct‑response copywriting—turning Customer Insights and CX inputs into persona‑based messaging, journeys, and testable hypotheses for Meta, TikTok, YouTube/Shorts, and CTV. You’ll build messaging frameworks (hooks, angles, claims, CTAs) and write the words that make them work (hooks, VO scripts, captions, headlines), with a strong POV on landing‑page copy. You’ll collaborate closely with the Creative Director to make meaning from data and drive impactful decisions. You own the creative reporting + learning recaps for your lane, and you turn patterns into clear next tests and sharp creative briefs. We are hands-on team, so maker skills are preferred, and willingness to be in ads is a plus. You can prototype (quick cuts, annotated boards, light edits in CapCut/Premiere and Figma/Photoshop/Canva), but your highest value is message, structure, and direction. What you will accomplish Own creative reporting and learning recaps
for your products/verticals; connect hooks, structure, tone, offer, and claims to outcomes and next steps. Build
messaging architecture by persona and funnel
(value props, RTBs, objections, social proof, offer framing) and align to media priorities. Translate CI/CX + performance trends into
test plans targeting message levers
(hooks, angles, claims, CTAs, pacing, structure). Write high‑converting ad copy
(hooks, VO scripts, captions, headlines, CTAs) and provide a strong
POV on landing‑page copy
and experiments. Author performance‑informed briefs
(hypothesis, success metric, references);
brief throughput and quality
are core KPIs. Partner with creators via platforms ; give clear, respectful direction and feedback; minimal outreach/negotiation. Read
Looker
and Ads Managers, understand
MMM
and the
omnichannel
lens; turn insights into hypotheses that improve
CPA
and scale winners. Maintain
playbooks/templates
(hooks/angles/CTAs by persona/funnel) to raise speed, quality, and consistency. Ensure
claims compliance
with approved language; collaborate with Brand/Legal as needed. This should describe you Strategy & data synthesis:
You can open a creative analytics report (e.g., Motion) or a Google Sheet, find patterns, and turn them into
testable concepts
mapped to persona, messaging territory, or funnel stage. Consumer psychology & persuasion:
You apply heuristics (loss aversion, social proof, authority, scarcity) and JTBD thinking to shape messaging and tests. Copy systems & messaging:
Fluent in
AIDA, PASDA
(and adjacent DR frameworks). You build hooks, angles, claims and CTAs; you edit ruthlessly for clarity Platform & trend fluency:
You track
Meta, TikTok, YouTube/Shorts, CTV
trends and translate them into formats/journeys that fit each persona and funnel stage. Performance fluency:
CPA‑first ; you read hook rate, CTR, CVR, CPC, ROAS and connect movements to creative levers. Comfortable in
Looker
and aware of how
MMM
informs decisions in an
omnichannel
business. Briefing & direction:
Collaborate with CD to reverse‑engineer what’s working (in‑market and in our library), extract the underlying message/structure, and translate it into crisp, hypothesis‑led creative briefs for editors/creators. Operational excellence & AI:
You use
AI tools
to 10× research and first‑pass copy; run a
weekly rhythm
(reporting → hypotheses → briefs → reviews → recap); communicate with precision and urgency. Nice to have (maker‑lite):
Basic CapCut/Premiere + Figma/Photoshop/Canva to prototype and annotate to execute on simple creatives. Here’s who you’ll work with Reporting to:
Creative Director, Growth Marketing Cross‑functional partners:
Growth/Media, Analytics, Customer Insights & CX, Brand, Creative Production,and Influencer/Creator Partnerships Benefits and perks Medical, dental, and vision coverage Equity in Mammoth Brands Flexible time off and working hours L&D stipend 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop Free products from all of our brands The Mammoth Brands working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful
70,000 square foot SoHo office
is decked out with bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday. Can’t forget the free products and the opportunity to have some meetings without Zoom! We can’t quantify all of the intangible things we think you’ll love about working at Mammoth Brands, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $91,600-$114,500 , but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience. Mammoth Brands is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. Mammoth Brands is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Mammoth Brands' commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company. Create a Job Alert Interested in building your career at Mammoth Brands? Get future opportunities sent straight to your email. Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile Website How did you hear about this job? * Will you now or in the future require sponsorship for an employment-authorizing status or visa? * Select... Do you have a non-compete that is currently in effect? * Select... Are you open and willing to commute three days per week into our Soho headquarters located in New York, New York? * Select... If you are not within a commuting distance to our Soho headquarters, would you be open to relocation? * Select... Are you legally authorized to work in the United States today? * Select... Demographic Questions - US
Please take a moment to self-identify via this voluntary survey
. Individual responses collected from this survey: Will not be accessible to anyone making hiring decisions with respect to this role Will have no bearing on your application or candidacy This data will be used exclusively for analytics-based reporting related to our Diversity & Inclusion efforts. This data helps further Harry’s mission to bring together individuals from different backgrounds and perspectives as we strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. We hope that you will choose to answer. Which racial and/or ethnic category best describes you? * Select... With which gender identity do you most identify? * Select... Do you identify as transgender? * Select... Do you identify as a member of the LGBTQIA+ community (for example, gay, lesbian, bisexual, pansexual, asexual, transgender, questioning)? * Select... Select... Are you a person living with a disability (defined as physical, sensory, or cognitive differences -- visible or invisible -- that may affect your ability to participate in society equitably)? * Select...
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