U.S. Intermediary Channel Marketing Manager
Allspring Global Investments, Milwaukee, Wisconsin, United States, 53244
Overview
Allspring is seeking a U.S. Intermediary Channel Marketing Manager to lead a team of Channel marketers in support of the U.S. Intermediary Sales Division with a focus on the Wirehouse, Independent B/D and RIA client segments. Reporting to the Head of U.S. Channel Marketing, this role will drive business results through the management of a client journey and engagement strategy across various lifecycle stages utilizing a data‑driven framework. The incumbent will have primary responsibility to understand the strategic goals and marketing needs for the U.S. Intermediary channel with primary ownership of Allspring’s Wirehouse relationships. The role will partner with the Head of U.S. Channel Marketing to implement processes, documentation and project management strategies to ensure that the team effectively reaches its goals.
We currently operate in a hybrid working model, whereby you will be required to work in-office 4 days a week.
Location(s): Boston, Charlotte, Milwaukee
Responsibilities
Manage the U.S. Intermediary Channel Marketing team to develop and manage a strategic marketing capability focused on driving business results through the management of a client journey and engagement strategy across various lifecycle stages utilizing a data‑driven framework.
Manage best in class campaigns for awareness, consideration and lead generation in partnership with Intermediary Sales leadership. Partner with Digital Marketing utilizing CDP‑generated client and prospect engagement insights for campaign targeting and effectiveness.
Partner with the Intermediary Sales leadership including Global Relationship Managers and field sales to understand channel goals and work with the Channel Marketing team to implement the campaigns and marketing programs necessary to drive results for the business. Own the day‑to‑day Wirehouse relationship.
Oversee compliance approvals for key deliverables including coordinating cross‑channel approvals when necessary.
Support sales enablement through Seismic and other Allspring internal communication channels.
Compile analysis for campaigns and events to report on findings and help the team understand client interest and demands.
Required Qualifications
7+ years of marketing experience
Strong knowledge of Microsoft Office (PowerPoint, Word, Excel)
Preferred Qualifications
Relevant marketing/financial services/asset management industry experience including a basic understanding of Institutional and Intermediary clients, investment industry dynamics, and marketplace trends
Strong communication skills and ability to multi‑task
College degree in Marketing or Finance desired
Ability to think and act strategically
Strong relationship building and stakeholder management skills
Deliver insights through data analysis
Ability to create and edit PowerPoint presentations and perform basic design work in Stensul and Salesforce Marketing Cloud preferred
Experience in helping to support organizing events in both physical and digital environments
Interest and experience in digital marketing
Comfortable interacting with colleagues at all levels, in a fast‑paced environment
Flexible, open‑minded, proactive and cooperative personality
Structured work style, be confident working autonomously but like to be part of a team
Compensation Base Pay Range: $130,000 - $150,000
Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary bonus programs, or other annual or non‑annual incentive or sales plans.)
Disclosure We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.
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We currently operate in a hybrid working model, whereby you will be required to work in-office 4 days a week.
Location(s): Boston, Charlotte, Milwaukee
Responsibilities
Manage the U.S. Intermediary Channel Marketing team to develop and manage a strategic marketing capability focused on driving business results through the management of a client journey and engagement strategy across various lifecycle stages utilizing a data‑driven framework.
Manage best in class campaigns for awareness, consideration and lead generation in partnership with Intermediary Sales leadership. Partner with Digital Marketing utilizing CDP‑generated client and prospect engagement insights for campaign targeting and effectiveness.
Partner with the Intermediary Sales leadership including Global Relationship Managers and field sales to understand channel goals and work with the Channel Marketing team to implement the campaigns and marketing programs necessary to drive results for the business. Own the day‑to‑day Wirehouse relationship.
Oversee compliance approvals for key deliverables including coordinating cross‑channel approvals when necessary.
Support sales enablement through Seismic and other Allspring internal communication channels.
Compile analysis for campaigns and events to report on findings and help the team understand client interest and demands.
Required Qualifications
7+ years of marketing experience
Strong knowledge of Microsoft Office (PowerPoint, Word, Excel)
Preferred Qualifications
Relevant marketing/financial services/asset management industry experience including a basic understanding of Institutional and Intermediary clients, investment industry dynamics, and marketplace trends
Strong communication skills and ability to multi‑task
College degree in Marketing or Finance desired
Ability to think and act strategically
Strong relationship building and stakeholder management skills
Deliver insights through data analysis
Ability to create and edit PowerPoint presentations and perform basic design work in Stensul and Salesforce Marketing Cloud preferred
Experience in helping to support organizing events in both physical and digital environments
Interest and experience in digital marketing
Comfortable interacting with colleagues at all levels, in a fast‑paced environment
Flexible, open‑minded, proactive and cooperative personality
Structured work style, be confident working autonomously but like to be part of a team
Compensation Base Pay Range: $130,000 - $150,000
Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary bonus programs, or other annual or non‑annual incentive or sales plans.)
Disclosure We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.
#J-18808-Ljbffr