Director of Consumer Insights & Analytics
Dallas Staffing, Dallas, Texas, United States, 75215
Director Of Consumer Insights & Analytics
The Director of Consumer Insights & Analytics is responsible for leading consumer-led learning across LALA U.S., spanning category and consumption insights, innovation research, and analytics. This role serves as a key strategic partner to Brand and Innovation teams while maintaining selective interface with Sales and the LALA Mexico Insights organization. This position combines insights leadership with hands-on analytical engagement, ensuring consumer and data-driven learning is embedded in day-to-day decision-making. Reporting directly to the CMO, the role is part of the Marketing Leadership Team and plays a critical role in shaping brand strategy, innovation pipelines, and portfolio priorities. Key Responsibilities Consumer, Category & Competitive Insights Innovation Insights Leadership Analytics & Syndicated Data Leadership Strategic Thought Partnership & Cross-Functional Influence Leadership, Ways of Working & Governance Qualifications & Experience Bachelor's degree required; Master's degree (MBA, MS, or equivalent) strongly preferred. 10+ years of progressive experience in consumer insights, analytics, or strategy roles within CPG, food & beverage, or adjacent consumer industries. Demonstrated experience leading innovation insights within a structured stage-gate process. Strong command of syndicated data (e.g., Circana, IRI, Nielsen), with the ability to be hands-on when required. Proven ability to translate complex data into strategic narratives that influence senior leadership decisions. Experience partnering cross-functionally with Brand, Innovation, and Sales teams. Executive presence with strong storytelling, presentation, and stakeholder-management skills.
The Director of Consumer Insights & Analytics is responsible for leading consumer-led learning across LALA U.S., spanning category and consumption insights, innovation research, and analytics. This role serves as a key strategic partner to Brand and Innovation teams while maintaining selective interface with Sales and the LALA Mexico Insights organization. This position combines insights leadership with hands-on analytical engagement, ensuring consumer and data-driven learning is embedded in day-to-day decision-making. Reporting directly to the CMO, the role is part of the Marketing Leadership Team and plays a critical role in shaping brand strategy, innovation pipelines, and portfolio priorities. Key Responsibilities Consumer, Category & Competitive Insights Innovation Insights Leadership Analytics & Syndicated Data Leadership Strategic Thought Partnership & Cross-Functional Influence Leadership, Ways of Working & Governance Qualifications & Experience Bachelor's degree required; Master's degree (MBA, MS, or equivalent) strongly preferred. 10+ years of progressive experience in consumer insights, analytics, or strategy roles within CPG, food & beverage, or adjacent consumer industries. Demonstrated experience leading innovation insights within a structured stage-gate process. Strong command of syndicated data (e.g., Circana, IRI, Nielsen), with the ability to be hands-on when required. Proven ability to translate complex data into strategic narratives that influence senior leadership decisions. Experience partnering cross-functionally with Brand, Innovation, and Sales teams. Executive presence with strong storytelling, presentation, and stakeholder-management skills.