Practice Marketing Specialist
Align Technology, Inc., San Jose, California, United States, 95199
Practice Marketing Specialist
Department:
Marketing
Employment Type:
Full Time
Location:
US-California-San Jose
Compensation:
$92,100 - $126,600 / year
Description The Practice Marketing Specialist plays a critical hands-on role in supporting dental and orthodontic practices across key U.S. regions to drive patient demand, improve conversion, and strengthen alignment with national marketing initiatives.
In this role, you will assist in developing and executing local practice marketing strategies, enabling Field Marketers and providers with the tools, training, and content they need to market Invisalign effectively. You will manage content on the Practice Marketing Hub, develop creative briefs for new assets and playbooks, support regional promotions, and work closely with Sales, Consumer Marketing, Creative, IT and Brand teams to ensure marketing programs deliver measurable impact at the local level.
This is an ideal role for a creative marketer who is strategic but highly execution-oriented, excited to build strong cross functional relationships and eager to drive results through up-leveled marketing resources and solutions for Invisalign Providers.
Role expectations Practice Marketing Strategy & Execution
Support the development and execution of local practice marketing plans aligned with brand and business objectives
Assist in building, maintaining, and updating practice marketing playbooks, onboarding toolkits, and self-service resources to enable effective patient marketing
Practice Marketing Content Management & Development
Manage and update content within the Practice Marketing Hub, ensuring materials are current, brand-compliant, and optimized for provider use
Develop creative briefs for new practice marketing assets, campaigns, toolkits, and playbooks
Partner with Creative, Brand, and external agencies to execute marketing initiatives
Curate patient-facing marketing resources, templates, and educational materials for providers
Analyze platform utilization and performance metrics to support ROI optimization
Prepare reports, insights, and recommendations for internal stakeholders
Co-op Marketing & Merchandising
Support co-op marketing programs and in-practice merchandising initiatives
Coordinate with vendors and agencies to deploy modular, brand-compliant marketing materials
Cross-Functional Collaboration
Collaborate with Sales, Consumer Marketing, Creative, IT, Brand, and Education teams to align messaging and initiatives
Coordinate with external agencies, vendors, and content partners to support practice marketing execution
What we're looking for
Education:
Bachelor’s degree in Marketing, Business, Communications, or a related field
Experience:
2+ years of experience in field marketing, trade marketing, or channel marketing, preferably within healthcare, dental, or consumer goods industries
Skills:
Strong understanding of consumer marketing tactics, including digital and in-practice marketing; proficiency in social content creation and editing tools, as well as presentation platforms
Communication:
Excellent presentation, training, and interpersonal communication skills with the ability to effectively engage both internal teams and external providers
Teamwork:
Proven ability to collaborate cross-functionally with sales, marketing, and creative teams in a fast-paced environment
KPIs:
Case volume growth in supported local practices; adoption and utilization of marketing toolkits and campaigns; measurable outcomes including provider engagement and satisfaction scores
Pay Transparency If provided, base salary or wage rate ranges are the range in which Align reasonably expects to set a candidate’s pay for the posted position. Actual placement depends on the individual skills and experience level of a candidate plus the total compensation and equity across team members. For other locations outside of the primary location, the base salary range will be adjusted geographically.
For Field Sales roles, the salary listed is the base pay only and does not include the applicable incentive compensation plan. A cost of living adjustment may be added to base pay for higher cost areas in the U.S.
Our internship hourly rates are a standard pay determined based on the position and your location, year in school, degree, and experience.
General Benefits We are pleased to provide a general description of the benefits Align offers to full-time employees in this position.
Family Benefits — Align offers employees and their eligible dependents medical (with a Health Savings Account option for some plan offerings), dental, and vision in accordance with those plans. Align also offers to employees:
Discounts on Invisalign and Vivera to employees and their eligible dependents after 90 days of employment
Back-up Child/Elder Care and access to a caregiving concierge
Family Forming Benefits – Available to Employees, and their spouse or domestic partner, covered under one of Align’s health plans
Breast Milk Delivery and Lactation Support Services
Employee Assistance Program
Hinge Health Virtual Physical Therapy – Available to all employees and eligible dependents (age 18+) enrolled in an Align medical Plan
Employee benefits — Align offers its employees:
Short-term and long-term disability insurance in accordance with those plans.
Basic Life Insurance and Accidental Death and Dismemberment. Voluntary Supplemental Life Insurance for Employee, Spouse/Domestic Partner, and Child(ren) are available for purchase in accordance with those plans.
Flexible Spending Accounts– Employees may be eligible to participate in a health care account (including a limited health FSA if enrolled in a HDHP), dependent care account, and a pre-tax commuter benefit plan.
401k plan (with a discretionary Company match of 50% up to 6% of eligible earnings up to a maximum match of 3%). Employer match vests after two years – 25% year one and 100% at year two. Align offers traditional, Roth, and after-tax options.
Employee Stock Purchase Program (Employees must work 20 hours or more and be employed on purchase date to be eligible).
Paid vacation of up to 17 days during the first full year of employment (currently accrued at the rate of 5.24 hours each pay-period), which carries over to a maximum cap of 30 days. Annual paid vacation time accrual increases based on tenure. Both exempt and non-exempt employees who work 32 hours or more per week receive prorated vacation accrual based on their regularly scheduled work hours and tenure.
Sick time is accrued throughout the year at the rate of one hour for every thirty worked. Employees can carry over unused sick leave each year, up to a maximum balance of 80 hours.
11 Company-designated paid holidays throughout the year.
If employed for at least 12 consecutive months, Align will grant up to 6 weeks of paid Parental Leave. If employed for less than 12 consecutive months, Align will grant up to 4 weeks of paid Parental Leave. All parental leave must be completed within one year of the birth or placement of the child. Parental leave is in addition to any state and/or local parental leave benefits. Three days of paid bereavement leave. In some cases, due to travel the amount of paid leave may be extended to 5 paid days off. To the extent applicable state or local law offers more generous benefits, Align complies with any such law.
Non-exempt employees will receive full pay for up to 10 days of jury duty. Exempt employees will receive their full salary during any week they serve and perform any work. Other insurance such as legal, critical illness, voluntary accident, long-term care, auto, home and pet insurance are available for purchase.
To the extent applicable state or local law offers more generous benefits, Align complies with any such law.
#J-18808-Ljbffr
Marketing
Employment Type:
Full Time
Location:
US-California-San Jose
Compensation:
$92,100 - $126,600 / year
Description The Practice Marketing Specialist plays a critical hands-on role in supporting dental and orthodontic practices across key U.S. regions to drive patient demand, improve conversion, and strengthen alignment with national marketing initiatives.
In this role, you will assist in developing and executing local practice marketing strategies, enabling Field Marketers and providers with the tools, training, and content they need to market Invisalign effectively. You will manage content on the Practice Marketing Hub, develop creative briefs for new assets and playbooks, support regional promotions, and work closely with Sales, Consumer Marketing, Creative, IT and Brand teams to ensure marketing programs deliver measurable impact at the local level.
This is an ideal role for a creative marketer who is strategic but highly execution-oriented, excited to build strong cross functional relationships and eager to drive results through up-leveled marketing resources and solutions for Invisalign Providers.
Role expectations Practice Marketing Strategy & Execution
Support the development and execution of local practice marketing plans aligned with brand and business objectives
Assist in building, maintaining, and updating practice marketing playbooks, onboarding toolkits, and self-service resources to enable effective patient marketing
Practice Marketing Content Management & Development
Manage and update content within the Practice Marketing Hub, ensuring materials are current, brand-compliant, and optimized for provider use
Develop creative briefs for new practice marketing assets, campaigns, toolkits, and playbooks
Partner with Creative, Brand, and external agencies to execute marketing initiatives
Curate patient-facing marketing resources, templates, and educational materials for providers
Analyze platform utilization and performance metrics to support ROI optimization
Prepare reports, insights, and recommendations for internal stakeholders
Co-op Marketing & Merchandising
Support co-op marketing programs and in-practice merchandising initiatives
Coordinate with vendors and agencies to deploy modular, brand-compliant marketing materials
Cross-Functional Collaboration
Collaborate with Sales, Consumer Marketing, Creative, IT, Brand, and Education teams to align messaging and initiatives
Coordinate with external agencies, vendors, and content partners to support practice marketing execution
What we're looking for
Education:
Bachelor’s degree in Marketing, Business, Communications, or a related field
Experience:
2+ years of experience in field marketing, trade marketing, or channel marketing, preferably within healthcare, dental, or consumer goods industries
Skills:
Strong understanding of consumer marketing tactics, including digital and in-practice marketing; proficiency in social content creation and editing tools, as well as presentation platforms
Communication:
Excellent presentation, training, and interpersonal communication skills with the ability to effectively engage both internal teams and external providers
Teamwork:
Proven ability to collaborate cross-functionally with sales, marketing, and creative teams in a fast-paced environment
KPIs:
Case volume growth in supported local practices; adoption and utilization of marketing toolkits and campaigns; measurable outcomes including provider engagement and satisfaction scores
Pay Transparency If provided, base salary or wage rate ranges are the range in which Align reasonably expects to set a candidate’s pay for the posted position. Actual placement depends on the individual skills and experience level of a candidate plus the total compensation and equity across team members. For other locations outside of the primary location, the base salary range will be adjusted geographically.
For Field Sales roles, the salary listed is the base pay only and does not include the applicable incentive compensation plan. A cost of living adjustment may be added to base pay for higher cost areas in the U.S.
Our internship hourly rates are a standard pay determined based on the position and your location, year in school, degree, and experience.
General Benefits We are pleased to provide a general description of the benefits Align offers to full-time employees in this position.
Family Benefits — Align offers employees and their eligible dependents medical (with a Health Savings Account option for some plan offerings), dental, and vision in accordance with those plans. Align also offers to employees:
Discounts on Invisalign and Vivera to employees and their eligible dependents after 90 days of employment
Back-up Child/Elder Care and access to a caregiving concierge
Family Forming Benefits – Available to Employees, and their spouse or domestic partner, covered under one of Align’s health plans
Breast Milk Delivery and Lactation Support Services
Employee Assistance Program
Hinge Health Virtual Physical Therapy – Available to all employees and eligible dependents (age 18+) enrolled in an Align medical Plan
Employee benefits — Align offers its employees:
Short-term and long-term disability insurance in accordance with those plans.
Basic Life Insurance and Accidental Death and Dismemberment. Voluntary Supplemental Life Insurance for Employee, Spouse/Domestic Partner, and Child(ren) are available for purchase in accordance with those plans.
Flexible Spending Accounts– Employees may be eligible to participate in a health care account (including a limited health FSA if enrolled in a HDHP), dependent care account, and a pre-tax commuter benefit plan.
401k plan (with a discretionary Company match of 50% up to 6% of eligible earnings up to a maximum match of 3%). Employer match vests after two years – 25% year one and 100% at year two. Align offers traditional, Roth, and after-tax options.
Employee Stock Purchase Program (Employees must work 20 hours or more and be employed on purchase date to be eligible).
Paid vacation of up to 17 days during the first full year of employment (currently accrued at the rate of 5.24 hours each pay-period), which carries over to a maximum cap of 30 days. Annual paid vacation time accrual increases based on tenure. Both exempt and non-exempt employees who work 32 hours or more per week receive prorated vacation accrual based on their regularly scheduled work hours and tenure.
Sick time is accrued throughout the year at the rate of one hour for every thirty worked. Employees can carry over unused sick leave each year, up to a maximum balance of 80 hours.
11 Company-designated paid holidays throughout the year.
If employed for at least 12 consecutive months, Align will grant up to 6 weeks of paid Parental Leave. If employed for less than 12 consecutive months, Align will grant up to 4 weeks of paid Parental Leave. All parental leave must be completed within one year of the birth or placement of the child. Parental leave is in addition to any state and/or local parental leave benefits. Three days of paid bereavement leave. In some cases, due to travel the amount of paid leave may be extended to 5 paid days off. To the extent applicable state or local law offers more generous benefits, Align complies with any such law.
Non-exempt employees will receive full pay for up to 10 days of jury duty. Exempt employees will receive their full salary during any week they serve and perform any work. Other insurance such as legal, critical illness, voluntary accident, long-term care, auto, home and pet insurance are available for purchase.
To the extent applicable state or local law offers more generous benefits, Align complies with any such law.
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