Manager of Web & SEO
Sollis Health is hiring a strategic
Manager of Web & SEO
to own and optimize our website experience, drive organic growth, and build a robust CRO roadmap. In this highly cross‑functional role you’ll collaborate with the broader Marketing, Revenue and Product teams to enhance user journeys, boost performance across our e‑commerce and lead flows, and stay ahead of evolving trends in SEO—including the growing influence of AI in the user’s search behavior.
Responsibilities
Lead the end‑to‑end strategy, management, and optimization of the company website.
Oversee daily web operations, ensuring site speed, UX, and accessibility meet best practices.
Manage and iterate on the e‑commerce and conversion flow to reduce friction and maximize member acquisition.
Develop and own a data‑driven CRO roadmap aligned to business KPIs, execute A/B and multivariate testing programs to improve engagement and UX.
Analyze user behavior and funnel performance using web analytics tools such as GA4, including building dashboards that deliver meaningful insights.
Lead website redesigns, migrations, and optimizations with UX, design, and development teams.
Continuously test and evolve website pages, CTAs, navigation, and content layout.
Create and manage accurate event tracking via Google Tag Manager and other platforms.
Regularly report on website analytics and organic performance to stakeholders; provide monthly and quarterly reports with actionable insights.
Lead and execute comprehensive SEO strategies across technical, on‑page, and off‑page domains.
Conduct technical audits and partner with Engineering to ensure best practices.
Own internal linking strategies and manage backlink profile growth.
Guide the Content team on SEO and GEO‑informed content development and optimization.
Stay informed on evolving AI‑driven search technologies and adapt SEO strategies accordingly.
Collaborate cross‑functionally to launch initiatives that drive growth.
Serve as a thought partner on content performance, UX, and overall site experience.
Perform related duties as requested.
Experience & Qualifications
5+ years of experience in website management, SEO, and CRO, ideally in a fast‑paced or growth‑oriented environment.
Deep understanding of web platforms, CMS (e.g., Webflow, Directus or custom CMS), and technical SEO.
Proven experience with Google Analytics 4, Google Tag Manager, A/B testing platforms (e.g., VWO), and SEO tools (e.g., SEMrush, Ahrefs). Comfortable setting up tags and events in GTM and GA4.
Conduct regular site audits, keyword research, and competitive analysis.
Prior experience in the healthcare, health‑tech, or wellness industry is a strong plus.
Experience in DTC digital environments is a must.
Experience creating CRO testing roadmaps and directly impacting pipeline or revenue goals.
Familiarity with modern e‑commerce and lead‑gen flow design and optimization principles.
Strategic thinker with a strong grasp of how AI and LLMs are impacting search behavior.
Strong project management skills and ability to collaborate cross‑functionally.
Excellent communication and reporting skills.
Working knowledge of HTML/CSS, structured data, and website architecture.
Understanding of accessibility and compliance standards (e.g., ADA, HIPAA).
Stay current with algorithm updates, industry trends, and best practices.
Range: $105,000–$125,000 + Bonus + Equity
This is the range of pay for New York City candidates only. Sollis is a multi‑state employer and this rate/range may not reflect the pay for positions that are performed solely in localities outside of this location. Actual pay is dependent on several factors that may include but are not limited to years of experience within the job, years of experience within the required industry, location, education, etc.
Benefits
401(k) with 3% match
Unlimited PTO and generous sick time
12 observed holidays
Free Sollis Health membership for you and your eligible family members
Employee stock options offering
Modern, elegant, and high‑end work environment
Equal Employment Opportunity Statement
Sollis Health (the “Company”) is proud to be an equal opportunity employer, and is committed to providing equal employment opportunities to all employees and applicants without regard to actual and/or perceived: race; color; national origin; religion; age; sex (including pregnancy, childbirth, breastfeeding, and related medical conditions); gender identity or expression (including transgender status); affectionate or sexual orientation; disability (mental and physical); atypical hereditary cellular or blood trait or genetic information (including family medical history); uniform service member and veteran status; participation in legally protected conduct or making a complaint relating to unlawful conduct; and any other characteristic or conduct protected by applicable federal, state, or local law.
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Manager of Web & SEO
to own and optimize our website experience, drive organic growth, and build a robust CRO roadmap. In this highly cross‑functional role you’ll collaborate with the broader Marketing, Revenue and Product teams to enhance user journeys, boost performance across our e‑commerce and lead flows, and stay ahead of evolving trends in SEO—including the growing influence of AI in the user’s search behavior.
Responsibilities
Lead the end‑to‑end strategy, management, and optimization of the company website.
Oversee daily web operations, ensuring site speed, UX, and accessibility meet best practices.
Manage and iterate on the e‑commerce and conversion flow to reduce friction and maximize member acquisition.
Develop and own a data‑driven CRO roadmap aligned to business KPIs, execute A/B and multivariate testing programs to improve engagement and UX.
Analyze user behavior and funnel performance using web analytics tools such as GA4, including building dashboards that deliver meaningful insights.
Lead website redesigns, migrations, and optimizations with UX, design, and development teams.
Continuously test and evolve website pages, CTAs, navigation, and content layout.
Create and manage accurate event tracking via Google Tag Manager and other platforms.
Regularly report on website analytics and organic performance to stakeholders; provide monthly and quarterly reports with actionable insights.
Lead and execute comprehensive SEO strategies across technical, on‑page, and off‑page domains.
Conduct technical audits and partner with Engineering to ensure best practices.
Own internal linking strategies and manage backlink profile growth.
Guide the Content team on SEO and GEO‑informed content development and optimization.
Stay informed on evolving AI‑driven search technologies and adapt SEO strategies accordingly.
Collaborate cross‑functionally to launch initiatives that drive growth.
Serve as a thought partner on content performance, UX, and overall site experience.
Perform related duties as requested.
Experience & Qualifications
5+ years of experience in website management, SEO, and CRO, ideally in a fast‑paced or growth‑oriented environment.
Deep understanding of web platforms, CMS (e.g., Webflow, Directus or custom CMS), and technical SEO.
Proven experience with Google Analytics 4, Google Tag Manager, A/B testing platforms (e.g., VWO), and SEO tools (e.g., SEMrush, Ahrefs). Comfortable setting up tags and events in GTM and GA4.
Conduct regular site audits, keyword research, and competitive analysis.
Prior experience in the healthcare, health‑tech, or wellness industry is a strong plus.
Experience in DTC digital environments is a must.
Experience creating CRO testing roadmaps and directly impacting pipeline or revenue goals.
Familiarity with modern e‑commerce and lead‑gen flow design and optimization principles.
Strategic thinker with a strong grasp of how AI and LLMs are impacting search behavior.
Strong project management skills and ability to collaborate cross‑functionally.
Excellent communication and reporting skills.
Working knowledge of HTML/CSS, structured data, and website architecture.
Understanding of accessibility and compliance standards (e.g., ADA, HIPAA).
Stay current with algorithm updates, industry trends, and best practices.
Range: $105,000–$125,000 + Bonus + Equity
This is the range of pay for New York City candidates only. Sollis is a multi‑state employer and this rate/range may not reflect the pay for positions that are performed solely in localities outside of this location. Actual pay is dependent on several factors that may include but are not limited to years of experience within the job, years of experience within the required industry, location, education, etc.
Benefits
401(k) with 3% match
Unlimited PTO and generous sick time
12 observed holidays
Free Sollis Health membership for you and your eligible family members
Employee stock options offering
Modern, elegant, and high‑end work environment
Equal Employment Opportunity Statement
Sollis Health (the “Company”) is proud to be an equal opportunity employer, and is committed to providing equal employment opportunities to all employees and applicants without regard to actual and/or perceived: race; color; national origin; religion; age; sex (including pregnancy, childbirth, breastfeeding, and related medical conditions); gender identity or expression (including transgender status); affectionate or sexual orientation; disability (mental and physical); atypical hereditary cellular or blood trait or genetic information (including family medical history); uniform service member and veteran status; participation in legally protected conduct or making a complaint relating to unlawful conduct; and any other characteristic or conduct protected by applicable federal, state, or local law.
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