Social Media Strategist Job Description
Salary Range:
$85,000 to $95,000 per year
Benefit Eligible:
Yes
Location:
Remote (WFH) with restrictions to the following U.S. states: AR, AZ, CA, CO, FL, GA, ID, IL, LA, MO, NC, NJ, NV, NY, OH, TX, VA, WA, WI, WY
Classification:
Exempt, Regular Full-time
Reports to:
Director of Marketing
The Company
Paleovalley is a modern health‑conscious snack and supplement company committed to high‑quality products that do not cut corners. We source from certified organic farmers using regenerative agricultural practices to support customers with better alternatives to junk foods and synthetic supplements. Wild Pastures, our sister company, transforms the meat industry by delivering 100% grass‑fed, pasture‑raised, environmentally‑regenerative beef, chicken, and pork, along with sustainably caught, wild seafood directly to customers’ doors. All of our meat comes from small‑scale family farmers in the USA raised on lush pastures free from human‑caused chemicals.
The Hiring Process Our hiring team will review your experience to determine if it matches our needs. We review as many applications as we can using human review, not resume parsers or AI. We have implemented a “No Ghosting” policy to provide a response to as many candidates as we can. Emails from us will come from either paleovalley.com or applytojob.com; please whitelist those domains or check your spam folder to make sure you don’t miss communications.
The Opportunity As a Social Media Strategist, you’ll play a pivotal role in owning and scaling our organic social media presence across TikTok, Instagram, Facebook, YouTube, and Pinterest. This is not just a content role—turn organic social into a revenue‑driving channel while building a vibrant, engaged community and increasing brand equity in preparation for national retail expansion. You’ll develop platform‑specific strategies, oversee content creation, collaborate with our co‑founder Dr. Autumn Smith, and work cross‑functionally with paid media, affiliate, and creative teams to bring our mission to life across every touchpoint. This is a high‑impact role for someone who can think big‑picture, move quickly, and isn’t afraid to jump in, take ownership, and drive measurable results.
Key Responsibilities Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Own the organic social media strategy and execution across TikTok, Instagram, Facebook, YouTube, and Pinterest
Create and manage a content calendar designed to increase engagement, drive traffic, and build community
Develop content strategies that tie directly to growth goals: new product launches, affiliate performance, list building, retail awareness, etc.
Collaborate with our Co‑Founder and face of the brand, Dr. Autumn Smith, to develop content ideas, giveaways, founder‑ storytelling
Work closely with the partnerships team to spotlight creators, influencers, affiliates, and brand partners
Collaborate with the paid media team to source and test organic content that can be repurposed for ads
Create support product launches, drive DMs, and increase subscriber conversion
Work with the retail and marketing teams to develop organic strategies that support in‑store growth and drive awareness for retail launches
Track performance metrics (engagement, CTRs, conversions, growth) and regularly report insights with actionable next steps
Actively engage with our community: respond to DMs, spark conversations, and foster loyalty
Competencies
Execution and Ownership
Reliability and Accountability
Strong Communication and Collaboration
Detail‑Oriented
Go‑Getter Attitude
Required Education and Experience
4+ years of experience managing and growing social media accounts for a consumer‑facing brand, ideally in the CPG, wellness, or better‑for‑you space
Proven track record of using organic social to drive growth and revenue, not just engagement
Experience developing social strategies that support retail expansion and national visibility
Experience creating and optimizing ManyChat or DM funnel campaigns
Strong content instincts and deep platform knowledge—especially for TikTok, IG Reels, and YouTube Shorts
Experience building and managing a social content calendar tied to business goals
Data‑driven mindset: you know how to measure what matters and optimize accordingly
Excellent writing skills and ability to adapt to Paleovalley’s brand voice and tone
High sense of ownership, initiative, and bias toward action
Strong collaboration skills; able to work cross‑functionally with paid media, affiliate, creative, and executive teams
Deep understanding of trends in health, wellness, and conscious consumerism
Comfortable working in a fast‑paced, entrepreneurial environment
Preferred Education & Experience
Bachelor's degree from a regionally accredited institution in Social Media Marketing, Content Creation, Data Analysis, or a related field, preferred
Experience using ManyChat, BrandWatch
Passionate for health and wellness
Affiliate Management experience
Retail experience
Additional Eligibility Qualifications
Experience scaling a wellness or food/beverage brand’s organic channels to over 100K
Experience supporting retail launches through organic content and UGC
Our Commitment to You
Medical, dental, and vision coverage with 100% employer‑paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost
Generous Paid time off to support balance and rest
Paid sick time for when you need it
Six (6) paid holidays each year
Paid parental leave for growing families
100% company‑paid Short‑Term Disability, Long‑Term Disability, and Life Insurance
401(k) with up to a 4% company match after one year of service
Monthly product stipend or access to perfectly imperfect damaged product so you can enjoy the nutrient‑dense foods you help bring to others
Position Type / Expected Hours of Work This is a full‑time position during regular business hours (for example, Monday through Friday, from 8:00 a.m. to 5:00 p.m.). Occasional evening and weekend work may be required as job duties demand. This position does not require travel.
Compliance and Employment Practices Paleovalley and Wild Pastures are proud to be equal‑opportunity employers. All employment decisions—including hiring, promotion, discipline, and termination—are made based on qualifications, merit, and business needs. We do not discriminate on the basis of race, color, religion, national origin, ancestry, age, sex, gender identity or expression, sexual orientation, disability, medical condition, pregnancy, genetic information, marital status, veteran status, or any other status protected by applicable federal, state, or local law. We are committed to providing reasonable accommodations to qualified individuals with disabilities. If you need assistance or an accommodation during the application or hiring process, please reach out to HRteam@paleovalley.com to let us know. Reasonable accommodations are considered on a case‑by‑case basis in accordance with the Americans with Disabilities Act (ADA) and applicable laws. Applicants must be authorized to work in the United States for any employer. At this time, Paleovalley and Wild Pastures are unable to sponsor or assume sponsorship of employment visas, including but not limited to H‑1B, TN, or OPT. This role is open until filled.
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$85,000 to $95,000 per year
Benefit Eligible:
Yes
Location:
Remote (WFH) with restrictions to the following U.S. states: AR, AZ, CA, CO, FL, GA, ID, IL, LA, MO, NC, NJ, NV, NY, OH, TX, VA, WA, WI, WY
Classification:
Exempt, Regular Full-time
Reports to:
Director of Marketing
The Company
Paleovalley is a modern health‑conscious snack and supplement company committed to high‑quality products that do not cut corners. We source from certified organic farmers using regenerative agricultural practices to support customers with better alternatives to junk foods and synthetic supplements. Wild Pastures, our sister company, transforms the meat industry by delivering 100% grass‑fed, pasture‑raised, environmentally‑regenerative beef, chicken, and pork, along with sustainably caught, wild seafood directly to customers’ doors. All of our meat comes from small‑scale family farmers in the USA raised on lush pastures free from human‑caused chemicals.
The Hiring Process Our hiring team will review your experience to determine if it matches our needs. We review as many applications as we can using human review, not resume parsers or AI. We have implemented a “No Ghosting” policy to provide a response to as many candidates as we can. Emails from us will come from either paleovalley.com or applytojob.com; please whitelist those domains or check your spam folder to make sure you don’t miss communications.
The Opportunity As a Social Media Strategist, you’ll play a pivotal role in owning and scaling our organic social media presence across TikTok, Instagram, Facebook, YouTube, and Pinterest. This is not just a content role—turn organic social into a revenue‑driving channel while building a vibrant, engaged community and increasing brand equity in preparation for national retail expansion. You’ll develop platform‑specific strategies, oversee content creation, collaborate with our co‑founder Dr. Autumn Smith, and work cross‑functionally with paid media, affiliate, and creative teams to bring our mission to life across every touchpoint. This is a high‑impact role for someone who can think big‑picture, move quickly, and isn’t afraid to jump in, take ownership, and drive measurable results.
Key Responsibilities Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Own the organic social media strategy and execution across TikTok, Instagram, Facebook, YouTube, and Pinterest
Create and manage a content calendar designed to increase engagement, drive traffic, and build community
Develop content strategies that tie directly to growth goals: new product launches, affiliate performance, list building, retail awareness, etc.
Collaborate with our Co‑Founder and face of the brand, Dr. Autumn Smith, to develop content ideas, giveaways, founder‑ storytelling
Work closely with the partnerships team to spotlight creators, influencers, affiliates, and brand partners
Collaborate with the paid media team to source and test organic content that can be repurposed for ads
Create support product launches, drive DMs, and increase subscriber conversion
Work with the retail and marketing teams to develop organic strategies that support in‑store growth and drive awareness for retail launches
Track performance metrics (engagement, CTRs, conversions, growth) and regularly report insights with actionable next steps
Actively engage with our community: respond to DMs, spark conversations, and foster loyalty
Competencies
Execution and Ownership
Reliability and Accountability
Strong Communication and Collaboration
Detail‑Oriented
Go‑Getter Attitude
Required Education and Experience
4+ years of experience managing and growing social media accounts for a consumer‑facing brand, ideally in the CPG, wellness, or better‑for‑you space
Proven track record of using organic social to drive growth and revenue, not just engagement
Experience developing social strategies that support retail expansion and national visibility
Experience creating and optimizing ManyChat or DM funnel campaigns
Strong content instincts and deep platform knowledge—especially for TikTok, IG Reels, and YouTube Shorts
Experience building and managing a social content calendar tied to business goals
Data‑driven mindset: you know how to measure what matters and optimize accordingly
Excellent writing skills and ability to adapt to Paleovalley’s brand voice and tone
High sense of ownership, initiative, and bias toward action
Strong collaboration skills; able to work cross‑functionally with paid media, affiliate, creative, and executive teams
Deep understanding of trends in health, wellness, and conscious consumerism
Comfortable working in a fast‑paced, entrepreneurial environment
Preferred Education & Experience
Bachelor's degree from a regionally accredited institution in Social Media Marketing, Content Creation, Data Analysis, or a related field, preferred
Experience using ManyChat, BrandWatch
Passionate for health and wellness
Affiliate Management experience
Retail experience
Additional Eligibility Qualifications
Experience scaling a wellness or food/beverage brand’s organic channels to over 100K
Experience supporting retail launches through organic content and UGC
Our Commitment to You
Medical, dental, and vision coverage with 100% employer‑paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost
Generous Paid time off to support balance and rest
Paid sick time for when you need it
Six (6) paid holidays each year
Paid parental leave for growing families
100% company‑paid Short‑Term Disability, Long‑Term Disability, and Life Insurance
401(k) with up to a 4% company match after one year of service
Monthly product stipend or access to perfectly imperfect damaged product so you can enjoy the nutrient‑dense foods you help bring to others
Position Type / Expected Hours of Work This is a full‑time position during regular business hours (for example, Monday through Friday, from 8:00 a.m. to 5:00 p.m.). Occasional evening and weekend work may be required as job duties demand. This position does not require travel.
Compliance and Employment Practices Paleovalley and Wild Pastures are proud to be equal‑opportunity employers. All employment decisions—including hiring, promotion, discipline, and termination—are made based on qualifications, merit, and business needs. We do not discriminate on the basis of race, color, religion, national origin, ancestry, age, sex, gender identity or expression, sexual orientation, disability, medical condition, pregnancy, genetic information, marital status, veteran status, or any other status protected by applicable federal, state, or local law. We are committed to providing reasonable accommodations to qualified individuals with disabilities. If you need assistance or an accommodation during the application or hiring process, please reach out to HRteam@paleovalley.com to let us know. Reasonable accommodations are considered on a case‑by‑case basis in accordance with the Americans with Disabilities Act (ADA) and applicable laws. Applicants must be authorized to work in the United States for any employer. At this time, Paleovalley and Wild Pastures are unable to sponsor or assume sponsorship of employment visas, including but not limited to H‑1B, TN, or OPT. This role is open until filled.
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