Regional Marketing Liaison - Pacific Northwest
SalaryGuide, San Jose, California, United States, 95199
Responsibilities
Drive brand advocacy Develop deep clinical and commercial knowledge of the Rett market; understand the treatment and market dynamic in their specific regions. Drive results in key areas, including KOL relationship management, refining our approach to insights collection/reporting and advocacy development, speaker identification, training and management, and regional marketing efforts. Executes physician engagement activities in the field and at key congresses. Executes key market development plans/tactics for pending indications/approvals. Engages with national and regional thought leaders to impact education and drive brand advocacy of Acadia product offerings; works with regional teams to identify and cultivate ‘emerging KOLs across different specialties. Serves as commercial liaison on thought leader engagement across departments including ELT, Sales, Medical Affairs/MSL, and Marketing. Works with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution. Requirements
Bachelor’s degree in marketing, health care, business administration or equivalent combination of relevant education/experience may be considered Strong biopharmaceutical experience in sales, sales training, thought leader liaison or marketing roles Minimum 8 years’ experience in Neurology; rare disease and pediatric neurology experience strongly preferred Scientific and clinical acumen, ability to engage with national KOLs on key topics, Vendor/budget management, executive presence, ability to influence without authority, organizational skills, excellent written/oral and planning skills Ability to work successfully in a dynamic, fast paced, collaborative environment Negotiating skills, specifically with business partners or management and influencing senior level leaders regarding matters of significance to the organization Proficiency at creating and communicating a clear vision among team members, effectively aligning resources and activities to achieve functional area and/or organizational goals Experience with thought leader engagement, ad boards and speaker's bureau strongly preferred Preferred
Experience with thought leader engagement, ad boards and speaker's bureau strongly preferred Experience collaborating with key internal functions around market development (new product planning, market research, etc.), preferred Ability to work evenings/select weekends is required Benefits
Medical, dental, and vision insurance Employer-paid life, disability, business travel and EAP coverage 401(k) Plan with a fully vested company match 1:1 up to 5% Employee Stock Purchase Plan with a 2-year purchase price lock-in 15+ vacation days 13 -15 paid holidays, including office closure between December 24th and January 1st 10 days of paid sick time Paid parental leave benefit
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Drive brand advocacy Develop deep clinical and commercial knowledge of the Rett market; understand the treatment and market dynamic in their specific regions. Drive results in key areas, including KOL relationship management, refining our approach to insights collection/reporting and advocacy development, speaker identification, training and management, and regional marketing efforts. Executes physician engagement activities in the field and at key congresses. Executes key market development plans/tactics for pending indications/approvals. Engages with national and regional thought leaders to impact education and drive brand advocacy of Acadia product offerings; works with regional teams to identify and cultivate ‘emerging KOLs across different specialties. Serves as commercial liaison on thought leader engagement across departments including ELT, Sales, Medical Affairs/MSL, and Marketing. Works with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution. Requirements
Bachelor’s degree in marketing, health care, business administration or equivalent combination of relevant education/experience may be considered Strong biopharmaceutical experience in sales, sales training, thought leader liaison or marketing roles Minimum 8 years’ experience in Neurology; rare disease and pediatric neurology experience strongly preferred Scientific and clinical acumen, ability to engage with national KOLs on key topics, Vendor/budget management, executive presence, ability to influence without authority, organizational skills, excellent written/oral and planning skills Ability to work successfully in a dynamic, fast paced, collaborative environment Negotiating skills, specifically with business partners or management and influencing senior level leaders regarding matters of significance to the organization Proficiency at creating and communicating a clear vision among team members, effectively aligning resources and activities to achieve functional area and/or organizational goals Experience with thought leader engagement, ad boards and speaker's bureau strongly preferred Preferred
Experience with thought leader engagement, ad boards and speaker's bureau strongly preferred Experience collaborating with key internal functions around market development (new product planning, market research, etc.), preferred Ability to work evenings/select weekends is required Benefits
Medical, dental, and vision insurance Employer-paid life, disability, business travel and EAP coverage 401(k) Plan with a fully vested company match 1:1 up to 5% Employee Stock Purchase Plan with a 2-year purchase price lock-in 15+ vacation days 13 -15 paid holidays, including office closure between December 24th and January 1st 10 days of paid sick time Paid parental leave benefit
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