The Company
Knafs creates fun knives for adventures big and small. We're family owned and operated, and our vision is to create opportunities. We’re a Crew of 10 people, and we’re launching this rocket ship to glory. There's a healthy dose of "let's figure this thing out together" in our business that requires problem-solving and cerebral engagement. We import knives, manufacture knives, and dream about knives. We sell our products on Knafs.com, Amazon, Whatnot, and to 70-ish wholesale dealers worldwide. We operate on the core values of Dependable, Scrappy, Level Up, Kind,.
The Job Knafs needs a writer. An educator who loves teaching our customers about pocket knives. The ideal candidate gets tingly toes from optimizing email flows, mastering social media channels, organizing product pages, and is always refining their craft through feedback and collaboration. Email, Social Media, and Web is where you will live. If your party trick is predicting click through rates and growing social media audiences, we want to hear from you.
Responsibilities
Dependable: 90% of success is just showing up. But the other 10% is making magic happen every day. Consistent marketing wizardry required.
Level Up: The status quo is the enemy. Leveling Up means looking at a process, a product, or a skill and asking, "How do we make this sick?" We take chances, we make mistakes, and we get messy because that’s how we learn. We’re always shooting for the Moon.
Kind: must know how to make peoples’ day on the internet and in person. This might be a hearty handshake in the shop, an encouraging word to the team, or a quick DM on socials to a stoked follower.
Scrappy: must understand how to build audiences, and generate buzz without paid ads. Organic marketing is our lifeblood, and dang it, we’re not half‑bad at it.
Humble: we’re a small operation. We all do our jobs… and maybe a little bit of somebody else's at times too.
Additional Skills
Knives: Must know pocket knives or be committed to becoming a fast expert.
Email Marketing: Writing, assembly, proofing and sending our weekly email. We take our email list seriously here at Knafs and you will be creating the content for this crucial part of our business.
Copywriting: You should know how to write short and long form content clearly, with a healthy dose of education, expertise and a pinch of goofy. Accuracy is important. Typos are a no‑no.
E‑commerce experience: SEO, webpage and content management, image stack creation.
Analytics: understand how to make, measure, and decide via data.
Relationships: Establish and maintain relationships with external partners, such as advertising agencies, writers, and industry influencers and affiliates: know their names, birthdays, favorite knife handle materials, and preference for Texas or Carolina BBQ.
Qualifications Nice to haves but not necessary
Creative: Create video, photo, design, and other assets to be used across all Knafs channels and partnerships.
Tools: Adobe Photoshop, Illustrator, and Premiere editing and design.
Education Degree in communications, marketing, or advertising preferred. We’ll even take washed up broadcast and film majors with the right skillz. Degrees from the school of hard knocks are also perfectly acceptable.
2+ years of experience required
Notes This is an on‑site position in Clearfield, Utah. Neil Armstrong didn’t walk on the Moon remotely. Boots on the ground means physically present to handle knives, talk shop, glean insights, and make it happen.
Are we asking for a lot here for a coordinator position? Yes. Yes, we are. Do you have to have all the skills and qualifications to apply? Nope. If you’ve got a few solid skills and you’re willing to learn, we’re willing to teach.
Additional Information
Employee discounts on everything we make.
Education: we believe in teaching and learning. Sure, we need a job done. But we love to help our people understand the end‑to‑end process and how they fit into what we’re doing here.
Growth: Knafs is on a wild growth pattern right now. We’re seeing cool things happen, and we need people who are willing to grow with us. We can’t promise you the moon, but that’s where we’re headed.
#J-18808-Ljbffr
The Job Knafs needs a writer. An educator who loves teaching our customers about pocket knives. The ideal candidate gets tingly toes from optimizing email flows, mastering social media channels, organizing product pages, and is always refining their craft through feedback and collaboration. Email, Social Media, and Web is where you will live. If your party trick is predicting click through rates and growing social media audiences, we want to hear from you.
Responsibilities
Dependable: 90% of success is just showing up. But the other 10% is making magic happen every day. Consistent marketing wizardry required.
Level Up: The status quo is the enemy. Leveling Up means looking at a process, a product, or a skill and asking, "How do we make this sick?" We take chances, we make mistakes, and we get messy because that’s how we learn. We’re always shooting for the Moon.
Kind: must know how to make peoples’ day on the internet and in person. This might be a hearty handshake in the shop, an encouraging word to the team, or a quick DM on socials to a stoked follower.
Scrappy: must understand how to build audiences, and generate buzz without paid ads. Organic marketing is our lifeblood, and dang it, we’re not half‑bad at it.
Humble: we’re a small operation. We all do our jobs… and maybe a little bit of somebody else's at times too.
Additional Skills
Knives: Must know pocket knives or be committed to becoming a fast expert.
Email Marketing: Writing, assembly, proofing and sending our weekly email. We take our email list seriously here at Knafs and you will be creating the content for this crucial part of our business.
Copywriting: You should know how to write short and long form content clearly, with a healthy dose of education, expertise and a pinch of goofy. Accuracy is important. Typos are a no‑no.
E‑commerce experience: SEO, webpage and content management, image stack creation.
Analytics: understand how to make, measure, and decide via data.
Relationships: Establish and maintain relationships with external partners, such as advertising agencies, writers, and industry influencers and affiliates: know their names, birthdays, favorite knife handle materials, and preference for Texas or Carolina BBQ.
Qualifications Nice to haves but not necessary
Creative: Create video, photo, design, and other assets to be used across all Knafs channels and partnerships.
Tools: Adobe Photoshop, Illustrator, and Premiere editing and design.
Education Degree in communications, marketing, or advertising preferred. We’ll even take washed up broadcast and film majors with the right skillz. Degrees from the school of hard knocks are also perfectly acceptable.
2+ years of experience required
Notes This is an on‑site position in Clearfield, Utah. Neil Armstrong didn’t walk on the Moon remotely. Boots on the ground means physically present to handle knives, talk shop, glean insights, and make it happen.
Are we asking for a lot here for a coordinator position? Yes. Yes, we are. Do you have to have all the skills and qualifications to apply? Nope. If you’ve got a few solid skills and you’re willing to learn, we’re willing to teach.
Additional Information
Employee discounts on everything we make.
Education: we believe in teaching and learning. Sure, we need a job done. But we love to help our people understand the end‑to‑end process and how they fit into what we’re doing here.
Growth: Knafs is on a wild growth pattern right now. We’re seeing cool things happen, and we need people who are willing to grow with us. We can’t promise you the moon, but that’s where we’re headed.
#J-18808-Ljbffr