VP, Marketing and Communications New Frisco, TX
Dude Perfect, LLC, Frisco, Texas, United States, 75034
About Us
Dude Perfect is a leading entertainment brand known for our thrilling sports videos, epic trick shots, and engaging content that resonates with millions of fans around the world. As we continue to innovate and grow, we’re looking for a strategic marketing leader to join our team.
Position Overview We’re seeking a world-class leader to lead marketing, brand, and communications for one of the most influential YouTube-native media brands in the world. This role is responsible for scaling the business beyond content - launching and growing consumer products, brands, and audience-driven experiences powered by massive global reach. The ideal candidate will blend consumer product marketing, creator economics, and modern marketing technology, translating audience engagement into durable, diversified growth streams.
Brand Management
Lead brand strategy for new formats, franchises, products, and spin-off channels
Define, evolve, and protect the channel’s brand positioning, voice, and narrative
Ensure consistent brand expression across YouTube, social platforms, websites, products, and IRL activations
Anticipate cultural trends, platform shifts, and audience expectations to keep the brand ahead of the curve
Guide creative direction in collaboration with content leadership to strengthen brand affinity and loyalty
Communications
Own public-facing communications and public relations strategy, including press, announcements, and reputation management
Lead creator, platform, and industry relationships to elevate visibility and influence
Oversee messaging for major launches, partnerships, and moments of cultural relevance
Partner with brand and legal teams on crisis communications and risk mitigation
Support shaping executive and creator thought leadership across media, speaking engagements, and digital platforms
Go-To-Market and Performance Marketing
Lead go-to-market strategy for new consumer products, brands, and audience-driven experiences (physical, digital, and experiential)
Support product launches end-to-end, including positioning, pricing, demand forecasting, and launch execution
Support launch and scaling of new YouTube channels, content verticals, and IP-driven franchises, including positioning, audience strategy, and performance optimization
Translate audience insights into product-market fit, identifying unmet needs and high-conviction opportunities
Build and optimize acquisition funnels across owned, earned, and paid channels
Define and track growth KPIs across the full lifecycle (CAC, LTV, conversion, retention, repeat purchase)
Design experimentation frameworks for launches, offers, pricing, and messaging
Partner with product, ops, and creative teams to align roadmap, storytelling, and distribution
Qualifications
10-12+ years of senior marketing leadership experience within world-class, cross-functional marketing organizations and agenciesli>
3+ years within high-growth, private companies strongly preferred
Proven success launching and scaling consumer products or brands, preferably within creator-led, media, or DTC businesses
Deep understanding of audience-led growth and modern product marketing
Strong experience owning and scaling martech stacks and data-driven marketing systems
Demonstrated ability to lead cross-functional teams and complex launches
Existing relationships with agencies, platforms, or strategic partners
Comfortable with ambiguity and thrives managing several projects, deadlines and stakeholders in a fast-paced, rapidly changing environment
A proactive, low-ego team player who can seamlessly toggle between strategic thinking and operational detail
Results-oriented, gritty, resourceful, and organized team player with strong ethical standards
Passion for digital media, sports, and entertainment; familiarity with Dude Perfect content a plus
Location: This position is located onsite at the Dude Perfect HQ in Frisco, Texas (Dallas-Fort Worth Metroplex)
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Position Overview We’re seeking a world-class leader to lead marketing, brand, and communications for one of the most influential YouTube-native media brands in the world. This role is responsible for scaling the business beyond content - launching and growing consumer products, brands, and audience-driven experiences powered by massive global reach. The ideal candidate will blend consumer product marketing, creator economics, and modern marketing technology, translating audience engagement into durable, diversified growth streams.
Brand Management
Lead brand strategy for new formats, franchises, products, and spin-off channels
Define, evolve, and protect the channel’s brand positioning, voice, and narrative
Ensure consistent brand expression across YouTube, social platforms, websites, products, and IRL activations
Anticipate cultural trends, platform shifts, and audience expectations to keep the brand ahead of the curve
Guide creative direction in collaboration with content leadership to strengthen brand affinity and loyalty
Communications
Own public-facing communications and public relations strategy, including press, announcements, and reputation management
Lead creator, platform, and industry relationships to elevate visibility and influence
Oversee messaging for major launches, partnerships, and moments of cultural relevance
Partner with brand and legal teams on crisis communications and risk mitigation
Support shaping executive and creator thought leadership across media, speaking engagements, and digital platforms
Go-To-Market and Performance Marketing
Lead go-to-market strategy for new consumer products, brands, and audience-driven experiences (physical, digital, and experiential)
Support product launches end-to-end, including positioning, pricing, demand forecasting, and launch execution
Support launch and scaling of new YouTube channels, content verticals, and IP-driven franchises, including positioning, audience strategy, and performance optimization
Translate audience insights into product-market fit, identifying unmet needs and high-conviction opportunities
Build and optimize acquisition funnels across owned, earned, and paid channels
Define and track growth KPIs across the full lifecycle (CAC, LTV, conversion, retention, repeat purchase)
Design experimentation frameworks for launches, offers, pricing, and messaging
Partner with product, ops, and creative teams to align roadmap, storytelling, and distribution
Qualifications
10-12+ years of senior marketing leadership experience within world-class, cross-functional marketing organizations and agenciesli>
3+ years within high-growth, private companies strongly preferred
Proven success launching and scaling consumer products or brands, preferably within creator-led, media, or DTC businesses
Deep understanding of audience-led growth and modern product marketing
Strong experience owning and scaling martech stacks and data-driven marketing systems
Demonstrated ability to lead cross-functional teams and complex launches
Existing relationships with agencies, platforms, or strategic partners
Comfortable with ambiguity and thrives managing several projects, deadlines and stakeholders in a fast-paced, rapidly changing environment
A proactive, low-ego team player who can seamlessly toggle between strategic thinking and operational detail
Results-oriented, gritty, resourceful, and organized team player with strong ethical standards
Passion for digital media, sports, and entertainment; familiarity with Dude Perfect content a plus
Location: This position is located onsite at the Dude Perfect HQ in Frisco, Texas (Dallas-Fort Worth Metroplex)
#J-18808-Ljbffr