Overview
Marketing Specialist Location:
New York, NY Position Type:
Full-Time or Part-Time Schedule:
Monday through Friday, Standard Business Hours Salary:
Based on Experience We are seeking an experienced and highly motivated
Marketing Specialist
to join a busy and growing Plastic Surgery and Dermatology practice in New York City. This role is ideal for a creative, strategic marketer with a strong understanding of healthcare, aesthetics, or medical marketing who can elevate brand awareness, attract new patients, and strengthen engagement with existing patients. The Marketing Specialist will be responsible for developing, executing, and managing marketing initiatives across digital and traditional channels while ensuring all messaging aligns with the practice’s brand, values, and regulatory standards. This is a hands-on role that requires both creative thinking and data-driven decision-making.
Key Responsibilities
Develop and implement comprehensive marketing strategies to promote plastic surgery and dermatology services
Manage and grow the practice’s digital presence, including website content, social media platforms, email marketing, and online listings
Create and oversee social media content calendars, campaigns, and promotions to drive patient engagement and lead generation
Monitor and optimize paid advertising campaigns, including Google Ads, social media ads, and other digital marketing channels
Coordinate patient outreach initiatives such as newsletters, promotions, seasonal campaigns, and educational content
Track, analyze, and report on marketing performance metrics to measure ROI and adjust strategies accordingly
Collaborate with physicians and staff to ensure accurate, compliant, and compelling messaging across all marketing materials
Manage branding and visual consistency across all platforms, including print, digital, and in-office materials
Support reputation management efforts, including online reviews and patient feedback initiatives
Stay current on marketing trends within the medical, dermatology, and aesthetic industries, as well as relevant advertising and compliance guidelines
Qualifications
Proven experience in marketing is required; experience in healthcare, medical, aesthetics, or dermatology marketing is strongly preferred
Strong understanding of digital marketing, social media strategy, email campaigns, and online advertising
Excellent written and verbal communication skills with a professional, patient-focused tone
Ability to manage multiple projects and deadlines in a fast-paced environment
Analytical mindset with the ability to interpret data and optimize campaigns for performance
Comfortable working independently while collaborating with physicians and office leadership
Familiarity with branding, content creation, and basic design tools is a plus
Why Join This Role
Opportunity to work closely with a respected Plastic Surgery and Dermatology practice
Ability to make a direct impact on practice growth and patient engagement
Flexible full-time or part-time opportunity based on experience and availability
Creative, professional environment with room for growth
#J-18808-Ljbffr
Marketing Specialist Location:
New York, NY Position Type:
Full-Time or Part-Time Schedule:
Monday through Friday, Standard Business Hours Salary:
Based on Experience We are seeking an experienced and highly motivated
Marketing Specialist
to join a busy and growing Plastic Surgery and Dermatology practice in New York City. This role is ideal for a creative, strategic marketer with a strong understanding of healthcare, aesthetics, or medical marketing who can elevate brand awareness, attract new patients, and strengthen engagement with existing patients. The Marketing Specialist will be responsible for developing, executing, and managing marketing initiatives across digital and traditional channels while ensuring all messaging aligns with the practice’s brand, values, and regulatory standards. This is a hands-on role that requires both creative thinking and data-driven decision-making.
Key Responsibilities
Develop and implement comprehensive marketing strategies to promote plastic surgery and dermatology services
Manage and grow the practice’s digital presence, including website content, social media platforms, email marketing, and online listings
Create and oversee social media content calendars, campaigns, and promotions to drive patient engagement and lead generation
Monitor and optimize paid advertising campaigns, including Google Ads, social media ads, and other digital marketing channels
Coordinate patient outreach initiatives such as newsletters, promotions, seasonal campaigns, and educational content
Track, analyze, and report on marketing performance metrics to measure ROI and adjust strategies accordingly
Collaborate with physicians and staff to ensure accurate, compliant, and compelling messaging across all marketing materials
Manage branding and visual consistency across all platforms, including print, digital, and in-office materials
Support reputation management efforts, including online reviews and patient feedback initiatives
Stay current on marketing trends within the medical, dermatology, and aesthetic industries, as well as relevant advertising and compliance guidelines
Qualifications
Proven experience in marketing is required; experience in healthcare, medical, aesthetics, or dermatology marketing is strongly preferred
Strong understanding of digital marketing, social media strategy, email campaigns, and online advertising
Excellent written and verbal communication skills with a professional, patient-focused tone
Ability to manage multiple projects and deadlines in a fast-paced environment
Analytical mindset with the ability to interpret data and optimize campaigns for performance
Comfortable working independently while collaborating with physicians and office leadership
Familiarity with branding, content creation, and basic design tools is a plus
Why Join This Role
Opportunity to work closely with a respected Plastic Surgery and Dermatology practice
Ability to make a direct impact on practice growth and patient engagement
Flexible full-time or part-time opportunity based on experience and availability
Creative, professional environment with room for growth
#J-18808-Ljbffr