Senior Marketing Specialist
Town and Country Credit Union, West Fargo, North Dakota, United States, 58078
Senior Marketing Specialist
Are you a strategic, community-focused marketing professional who thrives on building brands, driving engagement, and delivering measurable results? Do you enjoy blending creative storytelling with data-driven strategy to make a real impact? If so, we'd love to talk with you. Town & Country Credit Union is seeking a Senior Marketing Specialist to assist with leading marketing strategy, digital engagement, community involvement, and brand initiatives in the Fargo market. This role is ideal for a seasoned marketer who can balance big-picture strategy with hands-on execution across digital channels, campaigns, events, and community partnerships. What You'll Do
Marketing Strategy & Campaign Execution Develop and execute marketing and advertising campaigns that support organizational growth, lead generation, and member engagement. Assist with the annual marketing plan and budget, ensuring alignment with business objectives. Track and report campaign performance, ROI, and key metrics to leadership. Digital Marketing & Lead Generation Manage digital advertising across Google and Meta platforms to generate qualified leads and connect members with the right financial solutions. Manage platforms supporting digital lead generation and loan origination. Conduct market research to identify opportunities and refine campaign strategies. CRM & Member Communications Manage and utilize the Credit Union's CRM platform to deliver targeted communications via email, direct mail, phone, and text. Create compelling, compliant messaging that strengthens member relationships and drives product adoption. Website & Digital Experience Manage the Credit Union and CUSO websites, including content, forms, SEO best practices, and analytics. Ensure effective, accurate, and user-friendly online member experience. Member Insights & Surveys Oversee the survey platform to gather and analyze member feedback and satisfaction data. Translate insights into actionable marketing strategies and service improvements. Community Engagement & Events Coordinate corporate giving, sponsorships, and community involvement initiatives. Plan and execute member, employee, and community events, including budgeting, logistics, and marketing. Coordinate employee volunteer opportunities and community outreach activities. Brand & Internal Collaboration Ensure consistent, compliant-brand messaging across branches and all marketing channels. Partner with cross-functional teams (Retail, Mortgage, Commercial/Ag, Compliance, and Product Development) to create integrated marketing initiatives. Serve as a marketing resource for internal departments and CUSO entities. Public Relations & Communications Serve as a media contact and write news releases as needed. Draft communications for business continuity and member notifications. Review and approve marketing content for accuracy and regulatory compliance. What You Bring Minimum five years of progressive experience in marketing, digital marketing, advertising, or related fields, with demonstrated success in campaign strategy and execution. Experience with CRM platforms, email marketing, digital advertising, website content management systems, and data analytics. Strong copywriting, editing, and communication skills with working knowledge of AP style. Experience managing multiple projects, budgets, vendors, and deadlines in a regulated or complex environment. Event planning and community engagement experience, including sponsorships and volunteer initiatives. Detail-oriented, creative, self-motivated, and highly organized with the ability to collaborate across teams. Experience in financial services or a credit union environment is preferred but not required. Why Town & Country Credit Union? At Town & Country Credit Union, our mission is to positively impact those we serve. With over 175 professionals across 10 branches in Fargo, West Fargo, Minot, Kenmare, and Stanley, we are committed to delivering value to our members and fostering a supportive, purpose-driven workplace. Do the right thing Operate with integrity Keep it simple Find a way to say yes Make a difference If you connect with these values, you'll thrive here. Benefits You'll Enjoy Whether you're full-time or part-time, we offer a range of benefits designed to support your well-being and success: Competitive pay Paid holidays Generous paid time off Dress for your day dress code Health, dental, and vision insurance Life and disability insurance Flexible spending accounts 401(k) with employer contributions Paid volunteer time Tuition reimbursement YMCA Corporate Membership Discount or Lifestyle Spending Account If you're a motivated and service-oriented lending professional looking to grow your career with a purpose-driven credit union, apply today. Town & Country Credit Union is an Equal Opportunity Employer.
Are you a strategic, community-focused marketing professional who thrives on building brands, driving engagement, and delivering measurable results? Do you enjoy blending creative storytelling with data-driven strategy to make a real impact? If so, we'd love to talk with you. Town & Country Credit Union is seeking a Senior Marketing Specialist to assist with leading marketing strategy, digital engagement, community involvement, and brand initiatives in the Fargo market. This role is ideal for a seasoned marketer who can balance big-picture strategy with hands-on execution across digital channels, campaigns, events, and community partnerships. What You'll Do
Marketing Strategy & Campaign Execution Develop and execute marketing and advertising campaigns that support organizational growth, lead generation, and member engagement. Assist with the annual marketing plan and budget, ensuring alignment with business objectives. Track and report campaign performance, ROI, and key metrics to leadership. Digital Marketing & Lead Generation Manage digital advertising across Google and Meta platforms to generate qualified leads and connect members with the right financial solutions. Manage platforms supporting digital lead generation and loan origination. Conduct market research to identify opportunities and refine campaign strategies. CRM & Member Communications Manage and utilize the Credit Union's CRM platform to deliver targeted communications via email, direct mail, phone, and text. Create compelling, compliant messaging that strengthens member relationships and drives product adoption. Website & Digital Experience Manage the Credit Union and CUSO websites, including content, forms, SEO best practices, and analytics. Ensure effective, accurate, and user-friendly online member experience. Member Insights & Surveys Oversee the survey platform to gather and analyze member feedback and satisfaction data. Translate insights into actionable marketing strategies and service improvements. Community Engagement & Events Coordinate corporate giving, sponsorships, and community involvement initiatives. Plan and execute member, employee, and community events, including budgeting, logistics, and marketing. Coordinate employee volunteer opportunities and community outreach activities. Brand & Internal Collaboration Ensure consistent, compliant-brand messaging across branches and all marketing channels. Partner with cross-functional teams (Retail, Mortgage, Commercial/Ag, Compliance, and Product Development) to create integrated marketing initiatives. Serve as a marketing resource for internal departments and CUSO entities. Public Relations & Communications Serve as a media contact and write news releases as needed. Draft communications for business continuity and member notifications. Review and approve marketing content for accuracy and regulatory compliance. What You Bring Minimum five years of progressive experience in marketing, digital marketing, advertising, or related fields, with demonstrated success in campaign strategy and execution. Experience with CRM platforms, email marketing, digital advertising, website content management systems, and data analytics. Strong copywriting, editing, and communication skills with working knowledge of AP style. Experience managing multiple projects, budgets, vendors, and deadlines in a regulated or complex environment. Event planning and community engagement experience, including sponsorships and volunteer initiatives. Detail-oriented, creative, self-motivated, and highly organized with the ability to collaborate across teams. Experience in financial services or a credit union environment is preferred but not required. Why Town & Country Credit Union? At Town & Country Credit Union, our mission is to positively impact those we serve. With over 175 professionals across 10 branches in Fargo, West Fargo, Minot, Kenmare, and Stanley, we are committed to delivering value to our members and fostering a supportive, purpose-driven workplace. Do the right thing Operate with integrity Keep it simple Find a way to say yes Make a difference If you connect with these values, you'll thrive here. Benefits You'll Enjoy Whether you're full-time or part-time, we offer a range of benefits designed to support your well-being and success: Competitive pay Paid holidays Generous paid time off Dress for your day dress code Health, dental, and vision insurance Life and disability insurance Flexible spending accounts 401(k) with employer contributions Paid volunteer time Tuition reimbursement YMCA Corporate Membership Discount or Lifestyle Spending Account If you're a motivated and service-oriented lending professional looking to grow your career with a purpose-driven credit union, apply today. Town & Country Credit Union is an Equal Opportunity Employer.