Digital Marketing Manager - Paid Social, Programmatic & Creative

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Ces témoins n’enregistrent pas de renseignements personnels permettant l’identification.* Highly seasoned professional role requiring substantial knowledge/expertise in a complex field and knowledge of broader related areas* Integrates knowledge of the enterprise sub-function’s or business line’s overarching strategy in developing solutions across multiple functions or operations* Interprets internal/external business challenges and the industry environment, recommends course of action and best practices to improve products, processes or services* Acts as a technical expert/lead integrating cross-function understanding within their own field of specialty; may manage team(s) of related specialists* Leads cross-functional teams or projects with significant resource requirements, risk and/or complexity* Independently manages end-to-end functional programs* Solves or may lead others to solve complex problems; leads efforts or partners with others to develop new solutions* Uses sophisticated analytical thought to exercise judgement and identify solutions* Impacts the achievement of sub-function or business line objectives within the area they are accountable for* Work is guided by policies and industry standards/methods* Communicates difficult concepts; converts information to compelling business context and advice; influences and gains alignment across increasingly senior stakeholders* Works autonomously as the lead and guides others within area of expertise* Undergraduate degree and/or relevant professional certifications, designations, or equivalent required* 7+ years relevant experience* Proficient knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets* Knowledge of current and emerging competitor and market trends* Knowledge of risk management environment, standards and regulations* Ability to manage a budget and work within the constraints of that budget* Ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiatives* Ability to exercise sound judgement in making decisions* Ability to communicate effectively in both oral and written form* Ability to work collaboratively and build relationships* Skill in using computer applications including MS Office* Ability to analyze, organize and prioritize work while meeting multiple deadlines* Ability to work successfully as a member of a team and independently* Ability to handle confidential information with discretion* In lieu of an undergraduate degree and 7+ years of relevant experience, TD will consider those with a Bachelors degree and 5+ years of relevant experience.* 7+ years of full-funnel campaign and budget management across Paid Social and Display.* Significant performance marketing subject matter expertise, specifically on Meta, LinkedIn & Programmatic/Native DSPs. Google Demand Gen is a plus.* Experience managing media agencies to execute performance campaigns.* Financial Services digital advertising experience preferred; B2B marketing a plus.* Commitment to ongoing L&D for subject matter expertise. Staying up to date on channel best practices, refining strategy based on insights, and streamlining go-to-market approach across Paid Social and Display as a member of the COE.* Data-driven measurement and decision making skills to inform roadmap, campaign execution and optimization of best-in-class digital marketing.* Strong ability to demonstrate impact of Awareness, Consideration, and Conversion digital campaigns on ROI and deeper business goals, outside of marketing metrics.* Comfortable presenting marketing reports and campaign plans to business stakeholders on a regular basis.* Ability to work through legal/compliance approvals for marketing collateral.* Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices.* Leads, motivates and develops relationships with internal and external business

partners/stakeholders to develop productive working relationships.* Contributes to a fair, positive and equitable environment that supports a diverse workforce.* Within own portfolio and/or area of expertise, acts as a champion for all things digital marketing* Leads and manages the development, delivery, and continuous improvement of digital marketing capabilities, project fulfilment, and/or change management/communication* Acts as a subject matter expert to ensure alignment to the Bank's overarching marketing strategies as well as industry trends/market forces/competitive landscape* Works closely with relevant stakeholders (internal and external) to define and develop, including marketing, business lines, channels, and/or vendors, specifically working towards improving the Bank's omni-channel customer experience* Identifies gaps, pain points, business needs/priorities, and future areas of growth; may act as a support to the performance marketing team in annual planning processes/procedures* Ideates and builds metrics, rules, processes, and/or other support materials for use by other marketing teams, business lines, and/or relevant functions/stakeholders* May also support the roadmap development, build, execution, and improvement of crucial, best-in-class automation/marketing ecosystem technologies* Adheres to enterprise frameworks or methodologies that relate to activities for our business area* Ensures respective programs/policies/practices are well managed, meet business needs, comply with internal and external requirements, and align with business priorities* Consistently exercises discretion in managing correspondence, information and all matters of confidentiality; escalates issues where appropriate* Ensures business operations follow applicable internal and external requirements (e.g. financial controls, segregation of duties, transaction approvals and physical control of assets)* Participates in cross-functional/enterprise/initiatives as a subject matter expert helping to identify risk/provide guidance for complex situations* Conducts internal and external research projects; supports the development/delivery of presentations/communications to management or broader audience* Conducts meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs/policies/practices* Monitors service, productivity and assesses efficiency levels within own function and implements continuous process/performance improvements where opportunities exist* Leads/facilitates and/or implements actions/remediation plans to address performance/risk/governance issues* Actively manages relationships within and across various business lines, corporate and/or control functions and ensures alignment with enterprise and/or regulatory requirements* Keeps abreast #J-18808-Ljbffr