O’Connor Estates is seeking a Los Angeles-based Social Media Manager to steward and evolve our social presence with the same care, taste, and intention that defines our approach to real estate. Our Instagram is editorial, design-forward, and emotionally resonant. This role is responsible for translating our brand philosophy into a thoughtful, consistent social experience that balances architecture, design, culture, and human connection. You will lead strategy and execution across our social channels, shaping monthly editorial calendars, identifying brand‑right cultural moments, and publishing content that feels elevated and alive. Working closely with the founders, brand strategist, and creative partners, you’ll help refine our voice, visual language, and storytelling while actively engaging our community with warmth, intelligence, and restraint. This role is ideal for someone who understands social as both a brand‑building tool and a relationship practice, and who knows how to protect a distinct point of view while helping it grow.
Responsibilities
Strategy & Editorial
Implement our social media strategy aligned to the new brand narrative and business priorities
Build and manage a monthly editorial calendar, balancing evergreen pillars with real‑time trends and cultural relevance
Identify brand‑right moments and conversations to engage with — from design trends to local happenings
Collaborate closely with the brand strategist, copywriter, and founders to shape voice, visual identity, and content direction
Publishing & Content
Manage content scheduling, quality, and publishing across 2–4 channels (Instagram, TikTok, LinkedIn, YouTube)
Execute 5 pieces of content per week (Carousels, Reels, Stories, TikToks) — with a balance of polished and in‑the‑moment style
Ensure all content is brand‑aligned, emotionally intelligent, and visually elevated
Partner with design and copy resources to evolve content formats and templates
Community Management
Lead both proactive and reactive community management — initiating conversations and deepening relationships with followers, influencers, and aligned partners
Maintain a warm, human, yet expert tone across all touchpoints
Monitor DMs and comments, escalating or responding as needed
Analytics & Reporting
Build and deliver a monthly social report — with performance metrics, strategic insights, and opportunities for evolution
Track how content supports brand goals, marketing campaigns, and overall business growth
Suggest A/B tests, creative experiments, and performance‑based pivots
Qualifications
3+ years of experience managing social media for a design‑led, lifestyle, real estate, hospitality, fashion, or cultural brand
Based in Los Angeles or deeply fluent in LA culture, neighborhoods, and creative communities
Deep fluency in Instagram as an editorial platform (and a strong working understanding of TikTok, LinkedIn, Substack, and YouTube)
Demonstrated ability to translate a nuanced brand point of view into consistent, compelling social storytelling
Exceptional taste level across visuals, copy, pacing, and tone; a clear eye for design, architecture, and aesthetics
Experience building and managing thoughtful editorial calendars that balance long‑term brand pillars with timely cultural moments
Comfort working closely with founders and senior stakeholders, incorporating feedback while protecting brand integrity
Hands‑on experience publishing and managing content end‑to‑end (from scheduling to posting to community engagement)
Strong relationship orientation — you see community management as conversation‑building, not inbox clearing
Experience interpreting performance data and translating insights into creative and strategic evolution
Organized, self‑directed, and dependable — you follow systems, timelines, and approvals without needing oversight
Familiarity with tools like Instagram native analytics, Metricool, Later, or similar social management platforms
Compensation Compensation: $55,000-$70,000 per year
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Responsibilities
Strategy & Editorial
Implement our social media strategy aligned to the new brand narrative and business priorities
Build and manage a monthly editorial calendar, balancing evergreen pillars with real‑time trends and cultural relevance
Identify brand‑right moments and conversations to engage with — from design trends to local happenings
Collaborate closely with the brand strategist, copywriter, and founders to shape voice, visual identity, and content direction
Publishing & Content
Manage content scheduling, quality, and publishing across 2–4 channels (Instagram, TikTok, LinkedIn, YouTube)
Execute 5 pieces of content per week (Carousels, Reels, Stories, TikToks) — with a balance of polished and in‑the‑moment style
Ensure all content is brand‑aligned, emotionally intelligent, and visually elevated
Partner with design and copy resources to evolve content formats and templates
Community Management
Lead both proactive and reactive community management — initiating conversations and deepening relationships with followers, influencers, and aligned partners
Maintain a warm, human, yet expert tone across all touchpoints
Monitor DMs and comments, escalating or responding as needed
Analytics & Reporting
Build and deliver a monthly social report — with performance metrics, strategic insights, and opportunities for evolution
Track how content supports brand goals, marketing campaigns, and overall business growth
Suggest A/B tests, creative experiments, and performance‑based pivots
Qualifications
3+ years of experience managing social media for a design‑led, lifestyle, real estate, hospitality, fashion, or cultural brand
Based in Los Angeles or deeply fluent in LA culture, neighborhoods, and creative communities
Deep fluency in Instagram as an editorial platform (and a strong working understanding of TikTok, LinkedIn, Substack, and YouTube)
Demonstrated ability to translate a nuanced brand point of view into consistent, compelling social storytelling
Exceptional taste level across visuals, copy, pacing, and tone; a clear eye for design, architecture, and aesthetics
Experience building and managing thoughtful editorial calendars that balance long‑term brand pillars with timely cultural moments
Comfort working closely with founders and senior stakeholders, incorporating feedback while protecting brand integrity
Hands‑on experience publishing and managing content end‑to‑end (from scheduling to posting to community engagement)
Strong relationship orientation — you see community management as conversation‑building, not inbox clearing
Experience interpreting performance data and translating insights into creative and strategic evolution
Organized, self‑directed, and dependable — you follow systems, timelines, and approvals without needing oversight
Familiarity with tools like Instagram native analytics, Metricool, Later, or similar social management platforms
Compensation Compensation: $55,000-$70,000 per year
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