Position Title:
Coordinator, Social Media
Summary:
The Coordinator, Social Media supports the execution of the brand’s global social media operations. This role is responsible for assisting with content publishing, community engagement, calendar coordination, and performance reporting across key social platforms, including Instagram, TikTok, and APAC channels such as WeChat, Weibo, Redbook, and Douyin. The position works cross‑functionally to support social initiatives and ensure consistent execution across platforms.
Responsibilities include but are not limited to:
Support the day‑to‑day execution of the brand’s social media presence across multiple platforms
Primary platforms:
Instagram (Feed & Stories), TikTok
Secondary platforms:
X (Twitter), Facebook, YouTube, Pinterest
APAC platforms:
Weibo, WeChat, Redbook (Xiaohongshu), Douyin
Assist with organizing and maintaining weekly social media calendars and scheduling posts using Sprout Social
Support community management by engaging with approved content in accordance with brand guidelines, platform best practices, and cultural sensitivities across markets
Assist with management of the Alexander Wang Broadcast Channel, including scheduling and posting
Compile weekly social media performance reports and assist with analytics tracking
Reporting tools include Excel and PowerPoint
Analytics platforms include Sprout Social and Lefty
Support the execution of social strategies by tracking performance, identifying patterns, and sharing observations and insights
Conduct ongoing research into social, cultural, and platform‑specific trends, including emerging voices, communities, and conversations relevant to the brand
Monitor global and regional cultural moments to support timely, relevant, and inclusive content execution
Participate in regular check‑ins to review calendars, performance updates, research findings, and upcoming content
Collaborate cross‑functionally with Retail/DTC, Wholesale, Buying & Planning, PR, Design, and E‑commerce teams to support business objectives
Assist in sourcing creative talent and external imagery (e.g., Getty, earned social), ensuring alignment with brand standards, diversity considerations, and social media guidelines
Support the ongoing evolution of the brand’s social media operations, processes, and cultural relevance
Support the security of social media platforms by adhering to company security protocols and escalating suspected issues, including unusual activity or potential account compromise.
Position Requirements:
1–2 years of experience in social media, digital content, or marketing; fashion or luxury experience preferred
Bachelor’s degree preferred, or equivalent relevant experience
Familiarity with Instagram and TikTok posting tools and basic content editing
Working knowledge of Instagram, TikTok, Facebook, X (Twitter), YouTube, and Pinterest
Exposure to APAC platforms including Weibo, WeChat, Redbook, and Douyin preferred
Experience using analytics and reporting tools such as Sprout Social and Lefty preferred
Proficiency in Microsoft Office (Excel, PowerPoint, Word)
Basic working knowledge of Adobe Creative Suite preferred
Strong attention to detail and organizational skills
Clear written communication skills
General knowledge of social media best practices and platform trends
Familiarity with the Alexander Wang brand and its positioning preferred
We are an Equal Opportunity Employer M/D/F/V
In compliance with the New York City salary transparency requirements, the potential salary for this position is from $65,000 to $67,000 which represents a range commensurate with experience, knowledge, and skills required.
#J-18808-Ljbffr
Coordinator, Social Media
Summary:
The Coordinator, Social Media supports the execution of the brand’s global social media operations. This role is responsible for assisting with content publishing, community engagement, calendar coordination, and performance reporting across key social platforms, including Instagram, TikTok, and APAC channels such as WeChat, Weibo, Redbook, and Douyin. The position works cross‑functionally to support social initiatives and ensure consistent execution across platforms.
Responsibilities include but are not limited to:
Support the day‑to‑day execution of the brand’s social media presence across multiple platforms
Primary platforms:
Instagram (Feed & Stories), TikTok
Secondary platforms:
X (Twitter), Facebook, YouTube, Pinterest
APAC platforms:
Weibo, WeChat, Redbook (Xiaohongshu), Douyin
Assist with organizing and maintaining weekly social media calendars and scheduling posts using Sprout Social
Support community management by engaging with approved content in accordance with brand guidelines, platform best practices, and cultural sensitivities across markets
Assist with management of the Alexander Wang Broadcast Channel, including scheduling and posting
Compile weekly social media performance reports and assist with analytics tracking
Reporting tools include Excel and PowerPoint
Analytics platforms include Sprout Social and Lefty
Support the execution of social strategies by tracking performance, identifying patterns, and sharing observations and insights
Conduct ongoing research into social, cultural, and platform‑specific trends, including emerging voices, communities, and conversations relevant to the brand
Monitor global and regional cultural moments to support timely, relevant, and inclusive content execution
Participate in regular check‑ins to review calendars, performance updates, research findings, and upcoming content
Collaborate cross‑functionally with Retail/DTC, Wholesale, Buying & Planning, PR, Design, and E‑commerce teams to support business objectives
Assist in sourcing creative talent and external imagery (e.g., Getty, earned social), ensuring alignment with brand standards, diversity considerations, and social media guidelines
Support the ongoing evolution of the brand’s social media operations, processes, and cultural relevance
Support the security of social media platforms by adhering to company security protocols and escalating suspected issues, including unusual activity or potential account compromise.
Position Requirements:
1–2 years of experience in social media, digital content, or marketing; fashion or luxury experience preferred
Bachelor’s degree preferred, or equivalent relevant experience
Familiarity with Instagram and TikTok posting tools and basic content editing
Working knowledge of Instagram, TikTok, Facebook, X (Twitter), YouTube, and Pinterest
Exposure to APAC platforms including Weibo, WeChat, Redbook, and Douyin preferred
Experience using analytics and reporting tools such as Sprout Social and Lefty preferred
Proficiency in Microsoft Office (Excel, PowerPoint, Word)
Basic working knowledge of Adobe Creative Suite preferred
Strong attention to detail and organizational skills
Clear written communication skills
General knowledge of social media best practices and platform trends
Familiarity with the Alexander Wang brand and its positioning preferred
We are an Equal Opportunity Employer M/D/F/V
In compliance with the New York City salary transparency requirements, the potential salary for this position is from $65,000 to $67,000 which represents a range commensurate with experience, knowledge, and skills required.
#J-18808-Ljbffr