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Product & Brand Designer (UI/UX + Marketing)

Darwins, Inc., Irvine, California, United States, 92713

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About Tabi

Tabi is changing how people travel by bridging the gap between social media inspiration and real-world exploration. We help users turn TikTok, Instagram, and other Social Media content into organized, actionable maps and Tabs lists. We are a fast-moving startup building the future of discovery. The Role

We are looking for a versatile Designer who can oscillate between deep product thinking (UX) and high-impact visual storytelling (Marketing). You will be responsible for the end-to-end visual identity of Tabi—from the buttons users press in the app to the content they see on TikTok and Instagram. This position is in-person at our Irvine office. What You’ll Do (UI/UX)

Feature Design:

Work closely with the founders to design new features for the Tabi mobile app (iOS/Android). User Journeys:

Map out how a user goes from seeing a "+Date Night" post to saving it and finding it later on a map. Prototyping:

Create high-fidelity mockups and interactive prototypes in Figma. Usability:

Analyze user feedback to simplify all parts of the user lifecycle and experience. What You’ll Do (Marketing/Brand)

Social Content:

Design high-performing assets for Instagram, TikTok, and Pinterest that showcase Tabi’s value proposition. App Store Optimization (ASO):

Design the screenshots and preview videos for the Apple App Store and Google Play Store. Brand Evolution:

Own and evolve the Tabi brand identity (colors, typography, and "vibe") across all touchpoints. Growth Experiments:

Create landing pages and email templates for new user acquisition campaigns. Who You Are

1-4+ years of experience

in a design role (ideally at a consumer-facing startup or agency). Figma Master:

You live in Figma and understand auto-layout, components, and design systems. Visual Storyteller:

You know how to make travel look aspirational and organized at the same time. Full-Stack Designer:

You aren't afraid to jump from a complex UI flow to a 15-second motion graphic for an ad. Execution First:

You take ownership of every piece of design, marketing material, and research plan you make. Bonus Points

Experience with UGC creation and management. Basic understanding of social media trends.

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