Senior Product Manager, Performance Video Advertising
Roku, Boston, Massachusetts, United States
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. The Ads Product team is responsible for monetizing Roku's platform through innovative advertising solutions across the Roku TV experience, including its premiere streaming service, The Roku Channel, on both Roku devices and off-platform environments. Collectively, these products reach millions of users daily, creating valuable advertising inventory and engagement opportunities throughout the entire Roku ecosystem. We're looking for a Senior Product Manager to lead the development of performance-driven video ad solutions across Roku's large-scale in-stream, pre-roll, and post-roll inventory. You will own products that help advertisers achieve measurable business outcomes by combining Roku's reach and first-party data with predictive modeling, attribution, and incrementality measurement. You will define how performance is measured and improved on connected TV, building systems that translate exposure to outcomes, inform bidding and optimization, and prove incremental impact across channels. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
Performance video solutions: Own product capabilities that enable advertisers to drive and optimize toward performance outcomes using Roku's in-stream, pre-roll, and post-roll video inventory Partner with data science and engineering to define and productize predictive models for outcomes such as conversion likelihood, response probability, and marginal lift, and integrate those models into delivery, pacing, and optimization workflows Define and evolve attribution approaches for CTV performance advertising, including post-view attribution, cross-device and cross-channel considerations, and measurement windows appropriate for video-led demand generation Establish success metrics that tie ad exposure and optimization to advertiser outcomes, such as incremental conversions, return on ad spend, and downstream business impact Lead cross-functional execution across product, engineering, data science, sales, and operations, aligning stakeholders on strategy, tradeoffs, and roadmap priorities Anticipate how performance solutions interact with bidding, pricing, inventory allocation, and viewer experience, and make informed tradeoffs that support long-term platform health
5+ years of product management experience, including ownership of complex or platform-scale products ~ Strong background in digital advertising, media, marketplaces, or data-driven platforms ~ Passion for building scalable advertising products that deliver value to advertisers and viewers ~ Experience with connected TV, programmatic advertising, or measurement platforms ~ Our Hybrid Work Approach
Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.
Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
Roku is the #1 TV streaming platform in the U.Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. The Ads Product team is responsible for monetizing Roku's platform through innovative advertising solutions across the Roku TV experience, including its premiere streaming service, The Roku Channel, on both Roku devices and off-platform environments. Collectively, these products reach millions of users daily, creating valuable advertising inventory and engagement opportunities throughout the entire Roku ecosystem. We're looking for a Senior Product Manager to lead the development of performance-driven video ad solutions across Roku's large-scale in-stream, pre-roll, and post-roll inventory. You will own products that help advertisers achieve measurable business outcomes by combining Roku's reach and first-party data with predictive modeling, attribution, and incrementality measurement. You will define how performance is measured and improved on connected TV, building systems that translate exposure to outcomes, inform bidding and optimization, and prove incremental impact across channels. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
Performance video solutions: Own product capabilities that enable advertisers to drive and optimize toward performance outcomes using Roku's in-stream, pre-roll, and post-roll video inventory Partner with data science and engineering to define and productize predictive models for outcomes such as conversion likelihood, response probability, and marginal lift, and integrate those models into delivery, pacing, and optimization workflows Define and evolve attribution approaches for CTV performance advertising, including post-view attribution, cross-device and cross-channel considerations, and measurement windows appropriate for video-led demand generation Establish success metrics that tie ad exposure and optimization to advertiser outcomes, such as incremental conversions, return on ad spend, and downstream business impact Lead cross-functional execution across product, engineering, data science, sales, and operations, aligning stakeholders on strategy, tradeoffs, and roadmap priorities Anticipate how performance solutions interact with bidding, pricing, inventory allocation, and viewer experience, and make informed tradeoffs that support long-term platform health
5+ years of product management experience, including ownership of complex or platform-scale products ~ Strong background in digital advertising, media, marketplaces, or data-driven platforms ~ Passion for building scalable advertising products that deliver value to advertisers and viewers ~ Experience with connected TV, programmatic advertising, or measurement platforms ~ Our Hybrid Work Approach
Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.
Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.