Job Description
Job Description About Us
At Benmatt Industries, a fast-growing division of LaFrance Corp, we are the leading nationwide supplier and manufacturer of automotive dealer identification and promotional products. From high-end license plate frames to lifestyle branding solutions, we help dealerships across the country elevate their visibility and customer experience. Why Join Benmatt?
Be part of a high-growth, fast-paced environment with opportunities for professional advancement Strong internal culture with regular celebrations, wellness initiatives, and community involvement Enjoy a casual yet professional atmosphere that encourages creativity, innovation, and collaboration Who We Are
LaFrance Corp is a privately owned business founded in 1946. Our corporate headquarters is located in Concordville, Delaware County, PA. LaFrance Corp is a creative work community with a strong corporate culture and fundamental core values such as Family, Teamwork, Use of the Creative Process, Respect for our Roots, Love of Technical Challenges, Honest and Fair, and Home-Grown Management. Business Units within LaFrance Corp include LaFrance, PacTec, Benmatt Industries and JAT Creative Products. What Sets Us Apart
At LaFrance our core guiding principle is to Live Long and Prosper. With over 75 years of experience, we continue to drive value and success with top global brands. We maintain a casual, yet professional atmosphere and promotion from within is an essential core value. We believe in a work life balance and promote a healthy lifestyle program for all employees. Our volunteer team provides multiple opportunities a year to serve our community. We acknowledge our team members’ years of services with quarterly employee lunche, knowing the people are what makes our company great. Benefits
Benefits include medical, dental, vision, life and disability insurance, tuition reimbursement, vacation, paid holidays, relaxed dress code, culture teams, 401K Plan, and a fitness center on the premises. About the Role
This role supports the North Charlotte, NC territory, and we are seeking candidates who currently reside in the area. The Field Sales Representative plays a critical role in driving revenue growth by actively engaging with prospective and existing clients across assigned territories within the United States. This position requires building and maintaining strong customer relationships through in-person visits, phone calls, presentations, and product demonstrations to understand client needs and offer tailored solutions. The representative will be responsible for identifying new business opportunities, and closing sales to meet or exceed sales targets. Collaboration with internal teams such as marketing, customer service, re-orders specialist, and product development is essential to ensure customer satisfaction and to relay market feedback. Ultimately, the role demands a proactive, results-driven individual who can effectively represent the company’s brand and contribute to long-term business success through strategic field sales efforts. Responsibilities
Conduct regular face-to-face meetings with clients and prospects to present products and services. Develop and execute territory sales plans to achieve or surpass sales goals. Identify and qualify new sales opportunities through networking, cold calling, and referrals. Prepare and deliver compelling sales presentations and product demonstrations tailored to client needs. Maintain accurate records of sales activities, customer interactions, and pipeline status using CRM software. Provide market intelligence and customer feedback to support product development and marketing strategies. Maintain consistent workload and follow up across a 7‑week travel rotation, with three overnight weeks Utilization of Team members to support new business growth, reorders, and Customer issues. Skills
The Field Sales Representative utilizes strong communication and interpersonal skills daily to establish trust and credibility with clients, enabling effective needs assessment and solution selling. Time management and organizational skills are critical for planning travel routes, scheduling meetings, and managing a dynamic sales pipeline efficiently. Proficiency with CRM software and digital tools supports accurate tracking of customer interactions and sales progress, facilitating data-driven decision-making. Additionally, adaptability and the ability to produce results skills help the representative respond to client concerns and market changes promptly, maintaining a competitive edge. Minimum Qualifications
Must live in the Charlotte, NC area. High school diploma or equivalent; Bachelor’s degree in Business, Marketing, or related field preferred. Proven experience in field sales or outside sales, preferably within a B2B environment. Valid driver’s license and reliable transportation to travel within assigned territory. Strong communication and interpersonal skills with the ability to build rapport quickly. Demonstrated ability to meet or exceed sales targets consistently. Preferred Qualifications
Experience using CRM software such as Salesforce or Goldmine. Knowledge of the industry relevant to the company’s products or services. Formal sales training or certification (e.g., Certified Professional Sales Person). Ability to analyze sales data and market trends to inform sales strategies. Comfortable with technology and digital tools to enhance sales presentations and reporting. Experience in overnight traveling. Join Us!
If you're looking for an exciting opportunity to build relationships, grow a territory, and contribute to the success of a thriving business, we want to hear from you. At Benmatt Industries, we value creativity, initiative, and collaboration—and we believe that the right person for this role will help us continue to expand our reach and elevate the brands we work with. Apply today to be a part of a company that values growth, teamwork, and innovation!
#J-18808-Ljbffr
Job Description About Us
At Benmatt Industries, a fast-growing division of LaFrance Corp, we are the leading nationwide supplier and manufacturer of automotive dealer identification and promotional products. From high-end license plate frames to lifestyle branding solutions, we help dealerships across the country elevate their visibility and customer experience. Why Join Benmatt?
Be part of a high-growth, fast-paced environment with opportunities for professional advancement Strong internal culture with regular celebrations, wellness initiatives, and community involvement Enjoy a casual yet professional atmosphere that encourages creativity, innovation, and collaboration Who We Are
LaFrance Corp is a privately owned business founded in 1946. Our corporate headquarters is located in Concordville, Delaware County, PA. LaFrance Corp is a creative work community with a strong corporate culture and fundamental core values such as Family, Teamwork, Use of the Creative Process, Respect for our Roots, Love of Technical Challenges, Honest and Fair, and Home-Grown Management. Business Units within LaFrance Corp include LaFrance, PacTec, Benmatt Industries and JAT Creative Products. What Sets Us Apart
At LaFrance our core guiding principle is to Live Long and Prosper. With over 75 years of experience, we continue to drive value and success with top global brands. We maintain a casual, yet professional atmosphere and promotion from within is an essential core value. We believe in a work life balance and promote a healthy lifestyle program for all employees. Our volunteer team provides multiple opportunities a year to serve our community. We acknowledge our team members’ years of services with quarterly employee lunche, knowing the people are what makes our company great. Benefits
Benefits include medical, dental, vision, life and disability insurance, tuition reimbursement, vacation, paid holidays, relaxed dress code, culture teams, 401K Plan, and a fitness center on the premises. About the Role
This role supports the North Charlotte, NC territory, and we are seeking candidates who currently reside in the area. The Field Sales Representative plays a critical role in driving revenue growth by actively engaging with prospective and existing clients across assigned territories within the United States. This position requires building and maintaining strong customer relationships through in-person visits, phone calls, presentations, and product demonstrations to understand client needs and offer tailored solutions. The representative will be responsible for identifying new business opportunities, and closing sales to meet or exceed sales targets. Collaboration with internal teams such as marketing, customer service, re-orders specialist, and product development is essential to ensure customer satisfaction and to relay market feedback. Ultimately, the role demands a proactive, results-driven individual who can effectively represent the company’s brand and contribute to long-term business success through strategic field sales efforts. Responsibilities
Conduct regular face-to-face meetings with clients and prospects to present products and services. Develop and execute territory sales plans to achieve or surpass sales goals. Identify and qualify new sales opportunities through networking, cold calling, and referrals. Prepare and deliver compelling sales presentations and product demonstrations tailored to client needs. Maintain accurate records of sales activities, customer interactions, and pipeline status using CRM software. Provide market intelligence and customer feedback to support product development and marketing strategies. Maintain consistent workload and follow up across a 7‑week travel rotation, with three overnight weeks Utilization of Team members to support new business growth, reorders, and Customer issues. Skills
The Field Sales Representative utilizes strong communication and interpersonal skills daily to establish trust and credibility with clients, enabling effective needs assessment and solution selling. Time management and organizational skills are critical for planning travel routes, scheduling meetings, and managing a dynamic sales pipeline efficiently. Proficiency with CRM software and digital tools supports accurate tracking of customer interactions and sales progress, facilitating data-driven decision-making. Additionally, adaptability and the ability to produce results skills help the representative respond to client concerns and market changes promptly, maintaining a competitive edge. Minimum Qualifications
Must live in the Charlotte, NC area. High school diploma or equivalent; Bachelor’s degree in Business, Marketing, or related field preferred. Proven experience in field sales or outside sales, preferably within a B2B environment. Valid driver’s license and reliable transportation to travel within assigned territory. Strong communication and interpersonal skills with the ability to build rapport quickly. Demonstrated ability to meet or exceed sales targets consistently. Preferred Qualifications
Experience using CRM software such as Salesforce or Goldmine. Knowledge of the industry relevant to the company’s products or services. Formal sales training or certification (e.g., Certified Professional Sales Person). Ability to analyze sales data and market trends to inform sales strategies. Comfortable with technology and digital tools to enhance sales presentations and reporting. Experience in overnight traveling. Join Us!
If you're looking for an exciting opportunity to build relationships, grow a territory, and contribute to the success of a thriving business, we want to hear from you. At Benmatt Industries, we value creativity, initiative, and collaboration—and we believe that the right person for this role will help us continue to expand our reach and elevate the brands we work with. Apply today to be a part of a company that values growth, teamwork, and innovation!
#J-18808-Ljbffr