Director of Marketing (B2B / Staffing & HRTech)

engin is hiring a Director of Marketing & Growth to own demand generation and go-to-market execution across staffing agencies and enterprise employers for the engin Recruitment Marketing & Automation platform. This role sits at the intersection of brand, pipeline, and product,responsible for driving net-new demand, accelerating sales cycles, and building a category-defining presence in the staffing and recruiting technology market. Youll lead and execute multi-channel B2B marketing programs targeting senior buyers including CMOs / VPs of Marketing at staffing firms and CHROs / VPs of Talent / Recruiting at enterprise organizations. This is a hands-on role for someone who thrives in early-stage environments (Seed / Series A), collaborates deeply with Sales and SDRs, and knows how to turn positioning into pipeline. This role will report directly to the CEO and work closely with Leadership, Sales, Product, and Customer Success to shape messaging, launch new capabilities, and scale predictable growth. Location preference is NYC, but open to strong remote candidates. Key Responsibilities Demand Generation & Pipeline Growth Own engins demand generation strategy across net-new, nurture, lifecycle, and pipeline acceleration motions Design and execute campaigns that support outbound, inbound, and account-based marketing (ABM) initiatives Partner closely with Sales and SDRs to align campaigns to ICPs, target accounts, and revenue goals Build and optimize multi-touch programs that move buyers from awareness evaluation closed-won Track performance across the funnel and continuously optimize for conversion, velocity, and CAC

Account-Based & Enterprise Marketing Plan and run ABM campaigns targeting staffing firms and enterprise employers Develop tailored messaging and content for key personas (CMO, CHRO, VP Talent, VP Recruiting) Support enterprise deal cycles with enablement assets, case studies, competitive positioning, and sales collateral Collaborate with Sales on account insights, intent signals, and pipeline prioritization

Brand, Content & Product Marketing Own engins positioning and narrative for staffing and HR technology audiences Create and oversee content across website, email, LinkedIn, webinars, case studies, and thought leadership Translate product capabilities into clear customer value and differentiated messaging Support product launches, feature announcements, and roadmap storytelling Ensure consistent brand voice across all external channels

Performance & Digital Marketing Manage and optimize paid media across LinkedIn Advertising Solutions and other performance channels Own campaign execution in HubSpot, Apollo, and related growth tooling Experiment with new channels, formats, and tools to drive efficient growth on a lean budget Analyze performance data and report on campaign impact, pipeline contribution, and ROI

AI-Native Marketing & Tooling Leverage AI tools (ChatGPT, Claude, Gemini, etc.) to increase speed, quality, and output across marketing workflows Continuously explore and implement new AI-enabled tools to support content creation, research, personalization, and analysis Help engin operate like a much larger marketing team through automation and smart systems

Salary $90000 - $130000 USD per year

Required Skills 36+ years of experience in B2B marketing, growth, or demand generation roles Experience at an early-stage startup (Seed or Series A) where you owned execution end-to-end Proven experience marketing to staffing firms, HR teams, or enterprise B2B buyers Hands-on experience with demand gen, ABM, lifecycle, and pipeline acceleration campaigns Strong understanding of enterprise B2B sales cycles and sales/marketing alignment Comfortable operating across brand, content, product marketing, and performance marketing Highly analytical and comfortable measuring impact across the funnel

Desired Skills Preferred Qualifications Experience marketing recruiting, HR tech, staffing, or workforce technology products Familiarity with healthcare staffing, skilled trades, or high-volume hiring industries Hands-on experience with HubSpot, Apollo, LinkedIn Ads, and B2B marketing analytics Strong copywriting and storytelling skills grounded in real buyer pain points 1+ year of practical AI usage in daily marketing workflows Bachelors degree in Marketing, Business, Communications, or related field How You Will Thrive in This Role The idea of building something from 1 10 excites you You understand how staffing firms and enterprise talent teams actually buy software You enjoy owning both strategy and execution You dont wait for perfect inputs,you ship, test, and iterate You like wearing many hats and defining the playbook as you go Autonomy energizes you About engin sciences engin is the AI powered marketing & automation platform for staffing and recruiting teams. We go beyond a single point solution and deliver value through intelligent job advertising, AI voice screening technology, and a fully integrated candidate engagement platform. With engin, staffing agencies will achieve 2-3x recruiter productivity, 40% improvement in recruitment marketing ROI, and 30% faster time to fill. Were building the agentic infrastructure for the next generation of work, starting with mission-critical American industries like healthcare, skilled trades, and frontline operations. Benefits Competitive salary, meaningful stock options, and full benefits (Health, Dental, Vision) Opportunity to join a fast-growing, AI-native recruitment technology company Meaningful ownership over engins growth motion and category positioning Collaborative, ambitious, and low-ego team environment Remote-friendly with preference for NYC-based candidates Real impact on the future of staffing, recruiting, and work itself

Equal opportunity employer engin sciences is an Equal Opportunity Employer. recblid 5xhs69lfymw9lzgdzn0kx00dgygf0o