AI-First Growth Manager, Equestrian E-Commerce
Schneider Saddlery, Chagrin Falls, Ohio, United States, 44023
Overview
Do you ride horses AND build with AI? Schneiders Saddlery is hiring a Growth Manager who combines equestrian passion with AI-builder technical skills to own our complete customer acquisition engine.
About Schneiders Saddlery
Family-owned since 1948, Schneiders Saddlery is a trusted leader in equestrian supplies with 75+ years of expertise. We serve passionate horse owners nationwide through www.sstack.com, offering value-priced, quality tack, blankets, boots, and rider apparel.
We are positioned to dominate the digital transformation of a $12B global market (only 30% e-commerce penetration today, growing 25% annually). We need someone who understands both horses and modern growth technology.
What Makes This Role Different
This isn\'t a standard growth marketing role. We require TWO things most roles don\'t:
Equestrian Background (Required):
You must be an active or former rider, horse owner, or deep equestrian enthusiast. You understand blanket weights, bit types, seasonal buying patterns, and what makes our community tick. Horse people helping horse people -- that\'s our DNA.
AI Builder Skills (Required):
You must have BUILT AI-powered tools, automations, or applications. Not just "used ChatGPT" -- actually deployed systems. Examples: custom apps, Zapier/Make workflows with AI, deployed agents, AI-assisted dashboards, prototyped with code.
The Opportunity Own the complete customer acquisition engine -- full-stack growth:
Paid Acquisition: Google Ads, Meta, Pinterest, TikTok, influencer partnerships
Platform Optimization: Shopify merchandising, UX, CRO, A/B testing
SEO Strategy: Content-to-conversion mapping, product page optimization
Amazon Execution: Channel strategy, agency management, marketplace growth
Analytics: CAC tracking, LTV modeling, attribution, cohort analysis
AI Systems: Build and deploy automations, agentic AI, rapid prototyping
Key Responsibilities
Manage six-figure ad budgets across multiple channels
Build and execute A/B testing roadmaps for Shopify site
Optimize conversion rates and reduce customer acquisition costs
Build and deploy AI-powered automations for marketing operations
Conduct data analysis and present insights to leadership
Collaborate with Creative, Retention, and Sales teams
Manage external agencies (paid search, paid social, Amazon)
Apply equestrian knowledge to messaging, creative, and product strategy
What Success Looks Like (Year 1)
Acquire 10,000-20,000 new customers at target CAC
Drive $2M-4M in incremental revenue
Improve site conversion rate by 50-100 basis points
Launch 2-3 new profitable marketing channels
Scale Amazon to $500K-1M+ revenue
Deploy AI systems that automate 20-30 hours/month of manual work
Requirements Must-Have:
Active or former equestrian (rider, horse owner, or deep enthusiast)
5-7 years in growth marketing, performance marketing, or DTC e-commerce
Portfolio of AI tools/automations you\'ve BUILT (not just used)
Hands-on Shopify (or similar e-commerce platform) experience
GA4 and SQL for analytics
Paid advertising expertise (Google Ads, Meta Ads)
CRO and A/B testing methodology knowledge
Growth mindset: admits mistakes quickly, always learning
Strong Preference:
Horse owner or active rider (any discipline)
Built production AI systems or deployed agents
"Vibe coding" practice (using Claude/ChatGPT to build things daily)
Experience in niche/community-focused brands
Systems-thinking: builds processes that run without you
Our Core Values (These Matter in Hiring):
We Own the Outcome: Takes responsibility, no excuses
We\'re In It With You: Relationships over transactions
We Keep Growing: Curious, always improving
We\'re Built to Last: Long-term thinking, systems over workarounds
Compensation & Benefits
Base Salary: $110,000-140,000 (based on experience)
Performance Bonus: 20-30% of base (tied to growth metrics)
Total Compensation: $132,000-182,000
Health, dental, vision insurance
401(k) with company match
Professional development budget
AI tools and software budget
Remote-friendly/hybrid work options
Career Path Year 1: Growth Manager Year 2-3: Senior Growth Manager / Associate Director Year 3-5: Director of Growth / VP of Marketing
Interview Process
Application review (resume + cover letter + AI portfolio)
Video interview (HireFlix - 15-20 min)
First interview (60 min - values fit + technical deep-dive)
Case study (take-home - channel analysis + equestrian market strategy)
Final interview (90 min - present case, meet team)
Reference checks & offer
Start Date:
Spring 2026
Location:
Chagrin Falls, OH (remote/hybrid options available)
Schneiders Saddlery is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
www.sstack.com | Value-Priced Horse Supplies Since 1948 Automate Everything. Develop Everyone.
#J-18808-Ljbffr
Do you ride horses AND build with AI? Schneiders Saddlery is hiring a Growth Manager who combines equestrian passion with AI-builder technical skills to own our complete customer acquisition engine.
About Schneiders Saddlery
Family-owned since 1948, Schneiders Saddlery is a trusted leader in equestrian supplies with 75+ years of expertise. We serve passionate horse owners nationwide through www.sstack.com, offering value-priced, quality tack, blankets, boots, and rider apparel.
We are positioned to dominate the digital transformation of a $12B global market (only 30% e-commerce penetration today, growing 25% annually). We need someone who understands both horses and modern growth technology.
What Makes This Role Different
This isn\'t a standard growth marketing role. We require TWO things most roles don\'t:
Equestrian Background (Required):
You must be an active or former rider, horse owner, or deep equestrian enthusiast. You understand blanket weights, bit types, seasonal buying patterns, and what makes our community tick. Horse people helping horse people -- that\'s our DNA.
AI Builder Skills (Required):
You must have BUILT AI-powered tools, automations, or applications. Not just "used ChatGPT" -- actually deployed systems. Examples: custom apps, Zapier/Make workflows with AI, deployed agents, AI-assisted dashboards, prototyped with code.
The Opportunity Own the complete customer acquisition engine -- full-stack growth:
Paid Acquisition: Google Ads, Meta, Pinterest, TikTok, influencer partnerships
Platform Optimization: Shopify merchandising, UX, CRO, A/B testing
SEO Strategy: Content-to-conversion mapping, product page optimization
Amazon Execution: Channel strategy, agency management, marketplace growth
Analytics: CAC tracking, LTV modeling, attribution, cohort analysis
AI Systems: Build and deploy automations, agentic AI, rapid prototyping
Key Responsibilities
Manage six-figure ad budgets across multiple channels
Build and execute A/B testing roadmaps for Shopify site
Optimize conversion rates and reduce customer acquisition costs
Build and deploy AI-powered automations for marketing operations
Conduct data analysis and present insights to leadership
Collaborate with Creative, Retention, and Sales teams
Manage external agencies (paid search, paid social, Amazon)
Apply equestrian knowledge to messaging, creative, and product strategy
What Success Looks Like (Year 1)
Acquire 10,000-20,000 new customers at target CAC
Drive $2M-4M in incremental revenue
Improve site conversion rate by 50-100 basis points
Launch 2-3 new profitable marketing channels
Scale Amazon to $500K-1M+ revenue
Deploy AI systems that automate 20-30 hours/month of manual work
Requirements Must-Have:
Active or former equestrian (rider, horse owner, or deep enthusiast)
5-7 years in growth marketing, performance marketing, or DTC e-commerce
Portfolio of AI tools/automations you\'ve BUILT (not just used)
Hands-on Shopify (or similar e-commerce platform) experience
GA4 and SQL for analytics
Paid advertising expertise (Google Ads, Meta Ads)
CRO and A/B testing methodology knowledge
Growth mindset: admits mistakes quickly, always learning
Strong Preference:
Horse owner or active rider (any discipline)
Built production AI systems or deployed agents
"Vibe coding" practice (using Claude/ChatGPT to build things daily)
Experience in niche/community-focused brands
Systems-thinking: builds processes that run without you
Our Core Values (These Matter in Hiring):
We Own the Outcome: Takes responsibility, no excuses
We\'re In It With You: Relationships over transactions
We Keep Growing: Curious, always improving
We\'re Built to Last: Long-term thinking, systems over workarounds
Compensation & Benefits
Base Salary: $110,000-140,000 (based on experience)
Performance Bonus: 20-30% of base (tied to growth metrics)
Total Compensation: $132,000-182,000
Health, dental, vision insurance
401(k) with company match
Professional development budget
AI tools and software budget
Remote-friendly/hybrid work options
Career Path Year 1: Growth Manager Year 2-3: Senior Growth Manager / Associate Director Year 3-5: Director of Growth / VP of Marketing
Interview Process
Application review (resume + cover letter + AI portfolio)
Video interview (HireFlix - 15-20 min)
First interview (60 min - values fit + technical deep-dive)
Case study (take-home - channel analysis + equestrian market strategy)
Final interview (90 min - present case, meet team)
Reference checks & offer
Start Date:
Spring 2026
Location:
Chagrin Falls, OH (remote/hybrid options available)
Schneiders Saddlery is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
www.sstack.com | Value-Priced Horse Supplies Since 1948 Automate Everything. Develop Everyone.
#J-18808-Ljbffr