Vice President of Brand Marketing
About the Company
Prominent retail organization specializing in apparel & fashion
Industry Apparel & Fashion
Type Privately Held
Founded 1994
Employees 51-200
Specialties
emotional health apparel accessories optimism licensing and partnerships partnerships fun graphics and good vibes
About the Role
The Company is seeking a VP of Brand Marketing to lead the next chapter of its journey. The successful candidate will be responsible for cultivating the brand's story in a way that is fresh and resonant, while remaining true to the vision of authenticity and optimism. This role requires a hands-on leader with a proven track record in growing a respected brand, executing full-funnel marketing initiatives, and leveraging social media to foster community and spark conversations. The VP will oversee a large team, including creative services, social media, brand marketing, speaking, and PR, and will be expected to lead cross-functional collaboration to ensure a cohesive brand message across all channels.
Applicants must have at least 10 years of relevant experience and be adept at using consumer research to drive business metrics. The ideal candidate will be a natural storyteller, with a balance of analytical and creative skills, and a keen eye for design. They should be passionate about the company's mission and social impact, and be able to maintain a steady and optimistic demeanor. Success in this role will be measured by the growth of brand awareness, community, and business, as well as the ability to meet annual goals and expand the brand's community in a meaningful way. The VP of Brand Marketing will be a cultural leader within the organization, known for their effective and collaborative relationships, and will be viewed as a careful steward of the brand by the Founders and President.
Travel Percent Less than 10%
Functions
Marketing
About the Company
Prominent retail organization specializing in apparel & fashion
Industry Apparel & Fashion
Type Privately Held
Founded 1994
Employees 51-200
Specialties
emotional health apparel accessories optimism licensing and partnerships partnerships fun graphics and good vibes
About the Role
The Company is seeking a VP of Brand Marketing to lead the next chapter of its journey. The successful candidate will be responsible for cultivating the brand's story in a way that is fresh and resonant, while remaining true to the vision of authenticity and optimism. This role requires a hands-on leader with a proven track record in growing a respected brand, executing full-funnel marketing initiatives, and leveraging social media to foster community and spark conversations. The VP will oversee a large team, including creative services, social media, brand marketing, speaking, and PR, and will be expected to lead cross-functional collaboration to ensure a cohesive brand message across all channels.
Applicants must have at least 10 years of relevant experience and be adept at using consumer research to drive business metrics. The ideal candidate will be a natural storyteller, with a balance of analytical and creative skills, and a keen eye for design. They should be passionate about the company's mission and social impact, and be able to maintain a steady and optimistic demeanor. Success in this role will be measured by the growth of brand awareness, community, and business, as well as the ability to meet annual goals and expand the brand's community in a meaningful way. The VP of Brand Marketing will be a cultural leader within the organization, known for their effective and collaborative relationships, and will be viewed as a careful steward of the brand by the Founders and President.
Travel Percent Less than 10%
Functions
Marketing