Responsibilities
- Lead all facets of brand, digital, and traditional marketing to drive occupancy, elevate luxury brand equity, and advance digital transformation in lead sourcing and engagement.
- Oversee a marketing team and agency partners to deliver holistic, high-performance campaigns with a digital-first budget.
- Develop and execute multi-channel marketing strategy aligned with occupancy, sales, and revenue goals; allocate 50-70% of spend to digital channels (web, PPC, social, SEO, programmatic, email).
- Steward brand standards, narrative, and positioning in all collateral, events, PR, and digital assets.
- Ensure seamless CRM adoption, analytics reporting, and full-funnel digital campaign optimization.
- Oversee website UX, digital content, SEO implementation, and social engagement to increase qualified leads.
- Direct traditional media (TV & Radio), direct mail, print, and community outreach initiatives as needed.
- Manage agency and vendor relations for creative, paid media, and advanced digital tactics.
Requirements
- 3–5+ years of hands‑on experience. Must be able to live in the platforms and pull the levers yourself.
- Experience with complex, high consideration or luxury categories (e.g. hospitality, luxury apartments/real estate, healthcare).
- Demonstrated experience with and ability to leverage existing and new AI capabilities within the digital marketing space.
- Comfortable looking across all digital channels to find incremental lift
- Bias for action: fast testing, clear learnings, pragmatic execution
- Strong collaborator with the confidence to inform the strategy
- Bachelor’s degree in marketing or a related field.
- 5+ years proven experience in digital marketing leadership.
Preferred
Benefits
- PTO (paid time off) + Sick Pay + Appreciation Days
- Medical/ Dental/ Vision
- 401K
- Competitive pay, excellent benefits (medical/dental/vision/401k/tuition assistance and more!)