Strategic Outbound Sales Development Representative (OB SDR)
Wind River's Corporate Sales team sells to all levels of decision makers within Wind River's prospective customers that span the Enterprise Industrial, Auto, Aerospace, Government & Defense, and Telco industries. The Strategic Outbound Sales Development Representative (OB SDR) is an outbound lead generation position responsible for focused outbound efforts, closing prospects for discovery meetings that, in turn, lead to business opportunities while building new customer relationships. Reporting to the Director/Manager of Sales Development, the SDR is often the first contact for many Wind River prospects via outbound telemarketing calls, emails and social touches. The OB SDR qualifies prospects, uncovers business priorities and challenges, to develop quality meetings for Wind River's account teams. At the front end of the process, the OB SDR is responsible for identifying accounts/prospects in their assigned territory then passing them to the appropriate account executive. The OB SDR role is a development position for a person aspiring for advancement in our sales organization. Responsibilities & Accountabilities
Identify prospect's business priorities and challenges within new, high-intent accounts, uncovering obstacles to their goals and pinpointing relevant new business opportunities Research key accounts and stakeholders, using sales engagement tools to deliver prompt follow-up, spark interest, and arrange deeper discovery meetings for the account executive team. Learn and maintain in-depth knowledge of Wind River solutions, use cases, customer stories, industry trends and competition Knowledge of or ability to learn enterprise IT cloud infrastructure, telecom (e.g., 5G, Open RAN), automotive (e.g., ADAS), or aerospace (e.g., mission-critical systems) to align Wind River solutions with industry challenges Consistently achieve or exceed performance goals and pipeline revenue that results in closed won opportunities for the AE team. Qualifications
Cold calling and prospecting:
Demonstrated ability to engage decision-makers through outbound calls, emails, and LinkedIn, with a track record of meeting or exceeding quotas. Technical articulation:
Ability to understand and communicate complex technical solutions, such as Wind River's cloud-to-edge platforms, as value to technical and non-technical stakeholders (e.g., CTOs, engineers) CRM proficiency:
Experience with sales tools like Salesforce, 6sense, LinkedIn Sales Navigator and other sales engagement tools to manage pipelines and track interactions Research and personalization:
Skilled at researching accounts and prospects (e.g., telecom NEPs like Nokia or automotive OEMs like Volkswagen) to tailor outreach, addressing specific pain points like edge latency or security Resilience and self-motivation:
Comfortable handling rejection in a high-volume outbound role, maintaining a positive attitude, and driving results independently Collaboration:
Ability to work closely with account teams and marketing to execute targeted prospecting strategies, providing feedback on campaign effectiveness Time management:
Strong organizational skills to prioritize high-potential leads and manage a robust pipeline in a fast-paced environment Customer focus:
Adept at building rapport, understanding client needs and retell a customer story to build consensus about our value to the prospect (e.g., secure edge-to-cloud solutions that leverage open-source flexibility and operational efficiency to minimize cloud costs) Desired Skills & Experience
1-3 years of B2B sales experience:
Proven success in lead generation and qualifying prospects in a professional, metrics-driven environment, ideally in the software or technology sector Software industry exposure:
Familiarity with selling SaaS, cloud-native platforms, or embedded systems solutions, particularly to enterprise clients in telecom, automotive, or aerospace Education:
Bachelor's degree in business, marketing, computer science, or a related field, or equivalent work experience. Technical knowledge of Linux, edge computing, or IoT is a plus Preference will be given to those candidates with the above noted requirements and familiarity with platform software and the Open Source Community. Benefits
Hybrid work model for workplace flexibility Comprehensive health, dental, and life insurance Short and long-term disability coverage RRSP matching for financial security Flexible time-off policies for work-life balance Employee assistance program for mental well-being Learning benefits, including a LinkedIn Learning subscription and seminars Join us at Wind River, where we're not just shaping technology; we're shaping the future of a safer, more connected world. Your journey to make a meaningful impact begins here. Wind River is an Equal Opportunity Employer with a commitment to diversity. We prohibit discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.
Wind River's Corporate Sales team sells to all levels of decision makers within Wind River's prospective customers that span the Enterprise Industrial, Auto, Aerospace, Government & Defense, and Telco industries. The Strategic Outbound Sales Development Representative (OB SDR) is an outbound lead generation position responsible for focused outbound efforts, closing prospects for discovery meetings that, in turn, lead to business opportunities while building new customer relationships. Reporting to the Director/Manager of Sales Development, the SDR is often the first contact for many Wind River prospects via outbound telemarketing calls, emails and social touches. The OB SDR qualifies prospects, uncovers business priorities and challenges, to develop quality meetings for Wind River's account teams. At the front end of the process, the OB SDR is responsible for identifying accounts/prospects in their assigned territory then passing them to the appropriate account executive. The OB SDR role is a development position for a person aspiring for advancement in our sales organization. Responsibilities & Accountabilities
Identify prospect's business priorities and challenges within new, high-intent accounts, uncovering obstacles to their goals and pinpointing relevant new business opportunities Research key accounts and stakeholders, using sales engagement tools to deliver prompt follow-up, spark interest, and arrange deeper discovery meetings for the account executive team. Learn and maintain in-depth knowledge of Wind River solutions, use cases, customer stories, industry trends and competition Knowledge of or ability to learn enterprise IT cloud infrastructure, telecom (e.g., 5G, Open RAN), automotive (e.g., ADAS), or aerospace (e.g., mission-critical systems) to align Wind River solutions with industry challenges Consistently achieve or exceed performance goals and pipeline revenue that results in closed won opportunities for the AE team. Qualifications
Cold calling and prospecting:
Demonstrated ability to engage decision-makers through outbound calls, emails, and LinkedIn, with a track record of meeting or exceeding quotas. Technical articulation:
Ability to understand and communicate complex technical solutions, such as Wind River's cloud-to-edge platforms, as value to technical and non-technical stakeholders (e.g., CTOs, engineers) CRM proficiency:
Experience with sales tools like Salesforce, 6sense, LinkedIn Sales Navigator and other sales engagement tools to manage pipelines and track interactions Research and personalization:
Skilled at researching accounts and prospects (e.g., telecom NEPs like Nokia or automotive OEMs like Volkswagen) to tailor outreach, addressing specific pain points like edge latency or security Resilience and self-motivation:
Comfortable handling rejection in a high-volume outbound role, maintaining a positive attitude, and driving results independently Collaboration:
Ability to work closely with account teams and marketing to execute targeted prospecting strategies, providing feedback on campaign effectiveness Time management:
Strong organizational skills to prioritize high-potential leads and manage a robust pipeline in a fast-paced environment Customer focus:
Adept at building rapport, understanding client needs and retell a customer story to build consensus about our value to the prospect (e.g., secure edge-to-cloud solutions that leverage open-source flexibility and operational efficiency to minimize cloud costs) Desired Skills & Experience
1-3 years of B2B sales experience:
Proven success in lead generation and qualifying prospects in a professional, metrics-driven environment, ideally in the software or technology sector Software industry exposure:
Familiarity with selling SaaS, cloud-native platforms, or embedded systems solutions, particularly to enterprise clients in telecom, automotive, or aerospace Education:
Bachelor's degree in business, marketing, computer science, or a related field, or equivalent work experience. Technical knowledge of Linux, edge computing, or IoT is a plus Preference will be given to those candidates with the above noted requirements and familiarity with platform software and the Open Source Community. Benefits
Hybrid work model for workplace flexibility Comprehensive health, dental, and life insurance Short and long-term disability coverage RRSP matching for financial security Flexible time-off policies for work-life balance Employee assistance program for mental well-being Learning benefits, including a LinkedIn Learning subscription and seminars Join us at Wind River, where we're not just shaping technology; we're shaping the future of a safer, more connected world. Your journey to make a meaningful impact begins here. Wind River is an Equal Opportunity Employer with a commitment to diversity. We prohibit discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.